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Innovation Stories: Using Stories to Communicate Value

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Craig Damlo

The document discusses the importance of innovation stories in communicating value, connecting teams, and driving growth. It highlights how stories can improve employee retention, inspire customers, and help build a community. Additionally, it suggests exercises for crafting impactful stories both personally and for organizations.

Business
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Product Development
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Craig Damlo
 Innovation Coach Soap Box Rocket Innovation Stories:
 Using Stories to Communicate Value
Stories •Inform •Connect •Align •Define
Innovation Stories Can you see yourself in this graph?
The Power of Stories •1-10% •22x Sharing stories builds community
Innovation Stories •Tactical •Strategic Stories are ignition points
The Power of Stories •Improves employee retention •Drives new product creation •Re-invigorates teams and companies •Drive growth and innovation Stories live forever
Google Dear Sophie “
The Power of Stories •Cultivate trust •Inspire and motivate •Attracts new customers and develops loyalty Stories feel authentic
Story Exercises •Your story in 6 words •Company story titles in 2 minutes
Craig Damlo
 Innovation Coach THANK YOU! THANK YOU, ANY QUESTIONS? http://www.soapboxrocket.com

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Innovation Stories: Using Stories to Communicate Value