Intro to User Experience
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The document discusses key principles of design including learnability, efficiency, memorability, errors, and satisfaction. It emphasizes that good design is about problem solving rather than just aesthetics. Several quotes highlight that design should be a priority for all business departments and is important for customer experience and differentiation from competitors.
Intro to User Experience
- 1. to
- 3. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
- 4. Bad
- 5. Good
- 7. Learnability How easy is it for users to accomplish basic tasks the first time they encounter a design?
- 8. Efficiency Once users have learned the design, how quickly can they perform tasks?
- 9. Memorability When users return after a period of not using a design, how quickly can they perform tasks?
- 10. Errors How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
- 11. Satisfaction How pleasant is it to use the design?
- 13. I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. Jeff Veen
- 16. Design is so critical it should be on the agenda of every meeting in every single department. Tom Peters
- 25. Business success is always defined by the quality of the overall customer experience. Forrester Research
- 26. Websites that are hard to use frustrate customers, forfeit revenue and erode brands. Forrester Research
- 27. Good design is the most important way to differentiate ourselves from our competitors. Samsung CEO Yun Jong Yong
- 31. THANKS! @trump29 h#p://linkedin.com/in/jaketruemper [email protected] 314.881.1900 [email protected] With special thanks to bitmama (bitmama.it)