Investment in Reliability
 Program versus Return
     How to Decide
Fred Schenkelberg, Consultant
  January 23rdthru 26th, 2012
      RAMS Session 1D
Trade off
analysis

Cost

Time to Market

Functionality

Reliability
Value
Avoiding lost sales and development expenses

HALT & TIME TO MARKET
Situation
     •   New Design – no history
     •   Portable electronics
     •   Expect drop damage
     •   Holiday market

     • 98% reliability over 1
       year of use
Current Plan
Design verification
testing
    Accelerated Life
Test
    2nd prototypes

Historically
    25% of time
    discover fatal flaw

   30 day delay
Proposal

HALT

40% chance
of finding major fault

1st Prototypes
HALT Value
Cost of HALT
   Chamber access, prototypes, technician
time, and failure analysis $24k

Value of HALT
    assume $500k/day lost sales
    30 days - - $15m

    40% x 25% x $15m = $1.5m
Lets explore how to estimate return on reliability investment

MANY WAYS TO ESTIMATE VALUE
Ideas on estimating value
Avoid field failure expense   Save time
Yes




No
What are your questions?

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Investment in reliability program versus return – how to decide