Invite Pam Didner to Speak: Information Package for Event Planners
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Pam Didner is a seasoned expert in content and digital marketing, offering keynotes and workshops focused on global content strategies and the integration of marketing technologies. With over 20 years of experience and a published author, she provides actionable insights through customized presentations that resonate with audiences and address contemporary marketing challenges. Attendees can expect hands-on workshops and valuable techniques to scale marketing efforts across different channels and regions.
Invite Pam Didner to Speak: Information Package for Event Planners
- 2. KEYNOTES &WORKSHOPS Unexpected Fun. Thoughtful. With A Hint of Humor Pam has the amazing ability to synthesize, connect with the audience and bring clarity to complex digital marketing landscape and content integration
- 3. SPEAKING TOPICS • Content Marketing • Digital Marketing • Future Marketing Trends • Marketing and Technology • Integrated Marketing • Global Marketing Collaboration and Internal Communication Processes • Sales Enablement
- 4. PUBLISHED AUTHOR • Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014) • Translated in Chinese and Hindu (Indian) • 1st book to offer an accessible comprehensive process to scale content worldwide • Top 10 Marketing Book of 2014 by Inc. • Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
- 5. ABOUT PAM… • 20+ years of holistic corporate experience from manufacturing, product development, P & L operations to marketing • Adjunct professor at West Virginia University and the University of Oregon • A strong grasp of enterprise marketers’ pain points and challenges • A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns • Fluent in Chinese and English
- 7. PRAISE FROM CLIENTS Pam is one of the only people I've met in the industry of content marketing who understands the practical challenges of creating content on a global scale. She is a consummate diplomat, a straight talker, and has always brought great examples of how challenges can be addressed whenever I've talked to her or she's spoken to my team. She's a content gem! Melissa, Senior Director of Marketing, Sage Her book, Global Content Marketing, lays out a step-by-step how-to and her passion and energy is infectious when she’s on stage speaking! She’s a delight to work with. Michelle, Senior IBM Marketing Manager You were a wake up call. Awesome message, catered to the challenges that we face at our company, PLUS a sense of humor that brought this pregnant woman in a food coma back to life. Refreshing. Myra, Marketing Communications, 3M
- 8. PRAISE FROM EVENT ORGANIZERS I have hosted over 30 Integrated marketing summits all over the U.S. since 2009 featuring close to 1000 speakers. Pam is in my top 5 speakers of all time. She doesn't present the same old canned presentation each time she speaks at our event. Instead, Pam creates a new custom presentation every time she presents at our events. That's very rare these days and goes to show you her commitment to keeping things fresh while also showcasing her vast expertise. Pam's presentations are educational in nature with a humorous and entertaining spin that always ranks well with our audiences. Shawn, Event Organizer for Integrated Marketing Summit Pam is the créme de la créme of keynote speakers and workshop facilitators. I’ve engaged Pam twice for leadership meetings in Switzerland and with outstanding results! She is highly organized, comes armed with 20+ years of Fortune 100 experience, and is able to de-code the complexity of today's business and marketing landscape with ease, humor, and humility. What I love most about Pam is how she wins the trust and the hearts of the audience every time. Kelly, President of Community Works Switzerland Pam is incredibly genuine, enthusiastic and hardworking. She spoke at several of our Social Media Strategies Summits through 2014 and 2015, and always put 100% into her workshops and presentations, bringing great value to attendees. She also goes the extra mile to connect people she thinks might be able to collaborate together. I would highly recommend working with Pam in any capacity. Breanna, VP of Event for Social Media Strategist Summit
- 10. WHAT CAN WE DO TOGETHER? Before the event: • Collaborate and comprehend customer’s needs • Customized presentation to meet your needs • Timely follow-through • On-time and rehearse to test all AV At the event: • High-quality and engaging presentations • A passion for teaching and sharing with actionable take-aways • Answer questions from audience after presentation • “Can-do” attitude and professional attire
- 11. KEYNOTE: FIVE HOT TRENDS OF DIGITAL MARKETING AND HOW THEY IMPACT YOU Digital marketing is evolving rapidly and marketers must stay ahead of the many trends. From developing optimized email marketing campaigns with new tools and templates to using customers’ data to predict their next transactions, marketers are overwhelmed with the technologies they need to master in order to do their jobs successfully. In this program, Pam shares current trends that are relevant to your audience and identifies key actionable tasks the audience should apply, as well as creative ideas to make your marketing budget go the extra mile. In this session, the audience will: • Articulate how new technology trends impact the marketing landscape • Connect the dots between the trends and their jobs • Identify key actionable topics to drive discussion with their teams • Draw ideas from case studies and best practices
- 12. KEYNOTE: THINK BIG AND SMALL: TECHNOLOGY’S ROLE IN DIGITAL MARKETING Technology has become a critical element in today’s marketing landscape. Our relationship with technology is similar to being married - and it’s complicated. Just like in real-life partnerships, technology can make marketers more efficient, as well as overwhelm them with its complexity. In this program, Pam Didner dives into methods of choosing and leveraging technologies to execute your marketing plans. She focuses on four categories: marketing campaigns, processes and tools, content integration and data analytics. After this session, the audience will be able to: • Break down technology needs into four easy categories to direct your marketing efforts • Understand the relationship among creative, campaigns and technologies for marketing outreach • Comprehend and address the challenges of finding the right technology solutions at the right time • Leverage technology to plan your overall marketing campaigns with integrated paid, owned and earned media channels
- 13. KEYNOTE: MAXIMIZE THE SYNERGY OF YOUR SOCIAL MEDIA & CONTENT MARKETING EFFORTS Developing effective and strategic content is key to successful social media campaigns, but there’s more to marketing than just social media. While there is some overlap between content marketing and social media marketing, they are distinct entities that must be integrated. In this program, Pam Didner dispels a simple process to integrate your company’s social media and content marketing. She’ll teach you how to repurpose and repackage content for different social media channels so you receive more mileage out of your evergreen and long-form content. In this session, your audience will learn to: • Leverage different content for social media success • Shape content editorials by providing social media insights • Connect the dots between social media and content marketing • Repurpose, repackage and reuse (RRR) your content for different social channels • Move social media upstream and incorporate social media content requirements into the overall content planning
- 14. WORKSHOP: SCALE YOUR CONTENT MARKETING INTERNATIONALLY WITH THE FOUR P’s Content marketing is challenging enough for one country, let alone when your organization has the challenge to scale across the world. In this workshop, Pam will lead you through the four stages of global content marketing efforts: Plan, Produce, Promote and Perfect. Attendees will have opportunities to do hands-on exercises during the workshop and afterwards each attendee will receive the templates and a free-copy of her book. In this session, attendees will: • Learn about the evolution of content marketing and the 4 P's of Content Marketing • Create a scalable global content marketing plan and the do’s and don’ts of scaling content internationally • Implement collaboration and communications process between headquarters and regions • Draw ideas from case studies and best practices • Learn how to localize and translate for repurposing, repackaging and reusing (RRR) your content.
- 15. WORKSHOP: CONTENT MARKETING: CREATE A SCALABLE CONTENT MARKETING STRATEGY Creating a global content marketing plan can be overwhelming. In this workshop, Pam Didner simplifies the content marketing process and explains the steps attendees need to take to develop a global plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team and teach your audience how to create a content marketing strategy. She’ll share a marketing plan template that can be customized to meet each company’s specific needs. In this session, attendees will learn to: • Identify key factors to consider before creating a content marketing strategy • Follow a step-by-step framework to create cross-regional content marketing plans • Use, customize and modify the content marketing plan template • Write business objectives and marketing strategy statements • Create a global content marketing plan that is actionable
- 16. WORKSHOP: HOW TO LEVERAGE YOUR CONTENT MARKETING STRATEGY TO MAXIMIZE YOUR SOCIAL MEDIA EFFORTS Content is king and context is queen. That’s especially true for social media marketing. And your target customers’ attention span is getting shorter and shorter. Therefore, it’s critical for marketers to customize outreach for each channel. There’s no one-size-fits-all. In this workshop, Pam Didner will show you a detailed yet simple process to integrate your company’s social and content marketing programs. In addition, she’ll teach you how to repurpose and repackage content for different social media channels so you receive more mileage out of your evergreen and long-form content. In this session, your audience will learn how to: • Leverage different content for social media success • Shape content editorials by providing social media insights • Connect the dots between social media and content marketing • Repurpose, repackage and reuse (RRR) your content for different social channels • Incorporate social media content requirements into the overall content planning
- 17. PAM IN ACTION
- 18. Pam Didner is a content marketing leader, author and speaker. As a former Global Integrated Marketing Strategist for Intel, she led their enterprise product launches and worldwide marketing campaigns. Pam is a practical expert at creating successful global marketing plans that meet local marketing needs and she knows how to plan, produce and deliver global marketing success and efficiencies. She has been a repeat presenter at several highly regarded events, including Social Media Examiner’s Social Media Marketing World and Content Marketing Institute’s Content Marketing World. She’s also presents programs around the world, not only in the US, but also in Europe, Central and South America. Pam teaches “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Some notable clients include Intel, 3M, Sunstar, Insitu, Cisco and more. She also shares marketing thoughts at pamdidner.com and contributes articles to The Guardian, The Huffington Post, Content Marketing Institute, and other publications. MORE ABOUT PAM…
- 19. Email: [email protected] Cell: 503-936-4587 Twitter: @pamdidner GET IN TOUCH WITH PAM