Iphone - BCG & PLC
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The document discusses the history and success of the iPhone from its launch in 2007 to 2014. It outlines Apple's stages in the product life cycle from introduction to maturity. Charts show the iPhone's rising market share and how different models fit within the BCG matrix from cash cows to stars. References are provided on the iPhone's sales milestones and product life cycle analyses.
Iphone - BCG & PLC
- 1. By Harsh, Jasmeen, Jay, Jerry, Jigar
- 2. Introduction • Reinvented the phone. • 1st iPhone – 29 June 2007 • iPhone 6, 6 plus – 9 Sept 2014 • Apple's brand loyalty • Apple Store openings • March 2014, 500 million devices. • Largest mobile handset vendor - by revenue in 2011 • Market share – 1.1% at the end of 2008, and now…
- 3. Source: Strategy Analytics, July 2014 Dazeinfo.com 11.9%
- 4. STAGES OF PLC • INTRODUCTION • GROWTH • MATURITY • DECLINE
- 5. LINK - http://www.thebeckon.com/characteristics-of-the-product-life-cycle/ PRODUCT LIFE CYCLE
- 7. BCG.MATRIX The BCG growth share matrix displays the various business units on the graph of the market growth rate v/s market share relative to competitors.
- 8. Cash Cow Market Growth High Low Market Share LowHigh iPHONE 1-4 SeriesiPHONE 5 and 5S iPHONE 6 and 5C
- 9. Source: Localytics, September 2014
- 10. Sources: Apple press release library
- 12. References • "Apple iPhone crosses half billion in sales - BestMobs News". Bestmobs.com. March 26, 2014. Retrieved June 17, 2014. • BCG growth market share - http://www.investopedia.com/terms/b/bcg.asp • Apple introduces the new iphone 3G - http://www.Apple.Com/pr/library/2008/06/09iphone.h tml • Apple Press Info- http://www.Apple.Com/pr/library/2007/01/09iphone .html
- 13. Bibliography • http://www.apple.com/pr/library/2008/06/09iphon e.html • http://www.scribd.com/doc/57216403/Term-Paper- Apple-iPhone • http://www.chinaabout.net/product-life-cycle- analysis-of-iphone-series/ • http://www.thebeckon.com/characteristics-of-the- product-life-cycle/ • http://sites.cdnis.edu.hk/students/084431/plc- extension/
- 14. Think different.
Editor's Notes
- #3: can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event.