3. Overview of Varun Beverage Limited
• It is the one of the largest franchisee in the world (outside US) of carbonated soft drinks
(“CSDs”) and non-carbonated beverages (“NCBs”) sold under the trademarks owned by
PepsiCo.
• VBL is associated with PepsiCo since the 1990s and have over two and half decades
consolidated the business association with PepsiCo, increasing the number of PepsiCo
licensed territories and sub-territories covered by them producing and distributing a
wider range of PepsiCo beverages, introducing various SKUs in the portfolio, and
expanding their distribution network.
• As on date, VBL has been granted franchises for various PepsiCo products across 27 States
and 7 Union Territories in India. VBL has 31 manufacturing plants in India and 6
manufacturing plants in international geographies (two in Nepal and one each in Sri
Lanka, Morocco, Zambia and Zimbabwe).
• Industry : Beverages
• Founded : 1995
• Headquarters : Gurgoan
• Chairman / promoter : Mr. Ravi Kant Jaipuria
• Whole-time Director : Mr. Varun Jaipuria
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4. Amity Institute of Biotechnology
Journey of Varun Beverage Limited
1995
Incorporation of
our Company as
public limited
company
1996
VBL started
operation at Jaipur
1999
Started operations in
Alwar, Jodhpur and
Kosi
2013
Our Company acquired the business of
manufacturing and marketing of soft
drink beverages in Delhi, India
2015
our Company acquired Pepsi India’s
business of manufacturing, marketing,
selling and distributing soft drink
beverages and syrup mix in Bazpur,
Jainpur, Satharia and Panipat &
incorporation of VBL in Zimbabwe.
2016
Our Company acquired entire
shareholding of Arctic International
Private Limited in Varun Beverages
Mozambique Limitada & in Zambia
2017
Manufacturing plant started in
Odisha and parts of Madhya
Pradesh
2018
Manufacturing plant started
inChhattisgarh, Bihar and
Jharkhand along with two
manufacturing units at Cuttack
(Odisha) and Jamshedpur
(Jharkhand)
2019
Concluded the acquisition of
West and South India sub-
territories from PepsiCo
5. Amity Institute of Biotechnology
Map View of Varun Beverage Limited Manufacturing plants in India ,Sri Lanka & Nepal
6. Amity Institute of Biotechnology
Classification of Beverages:-
• Beverage or a drink is commonly referred to a liquid intended for human consumption.
Apart from their basic function of satisfying thirst, they play important roles in
human culture. Common types of drinks include plain water, milk, juices, coffee, tea,
and soft drinks.
• Broadly speaking the beverages are classified into 2 major category namely.
Non
Alcoholic
•
Non
Carbonated
a)
Fruit
Based
juice
b)
Milk
based
c)
Cereal
based
•
Carbonated
a)
Soft
Drinks
b)
Sparkling
water
c)
Soda
Alcoholic
•
Fruit
Based
•
Cereal
Based
7. Processes of making beverages &
RawMaterial used for making
CSD Beverages.
Amity Institute of Biotechnology
8. Amity Institute of Biotechnology
Major Ingredients in CSD Beverages are:-
CSD
Beverages
1. Water
2. Granulated
Sugar
3. Concentrates
4. Carbon Dioxide
9. Amity Institute of Biotechnology
Water :-
Water is an important part of CSD beverages. Typically, water comes from municipal
sources, underground wells, or surface sources, and is further purified on-site. The
main ingredient of beverage is water and thus it has to be safe and purified from all
the contaminants.
It is prime duty of the organization to check the quality parameters of water before
hand and then make it available for the consumption.
Purification of water can be conducted through many ways .Because the ultimate
goal is to make water free from undesirable physical, chemical, and biological
contaminants.
10. Amity Institute of Biotechnology
Water
source(underground
Bore wells 1,2,3)
Raw water
storage tank
(600kl)
Pre sand filter
purifier(MGF)
ACP (activated carbon
purifier) Softner
MCF (5 micron
cartridge filter)
Reverse osmosis
RO product storage
tank(150kl) Post ACF
MCF (micron
cartridge filter)
U.V systems
Supply to lines
Flow Chart of Water purification & storage in plant
11. Amity Institute of Biotechnology
Granulated Sugar
After water, sugar plays an important role for imparting the correct taste to the
beverage .The main reason to add it is to have a sweet taste to the beverage and
make it distinctive .
Storage of the sugar must be at 10°C to 30°C. The relative humidity to be
less than 60%, In humid areas, use heat or air conditioning to control humidity and
temperature changes.
All granulated sugars are purchased from PepsiCo approved vendors and that
vendor must follow the PepsiCo quality guidelines for testing of sugars. Some of
our approved are:- (a) Simbhaoli Sugars, (b) Indian Potash ( Titawi),
(c) Dalmia, (d) Uttam Sugar, (e) DCM sugar, (f) Triveni , etc.
12. Amity Institute of Biotechnology
Carbon dioxide
Carbon dioxide (CO2) is a heavy colorless gas used in the carbonation of
beverages. CO2 is heavier than air and will move downward, accumulating and
displacing air in low or confined areas.
When CO2 is dissolved in water it combines with a water molecule to form
carbonic acid - H2CO3. As long as this drink is under pressure, the CO2 stays
dissolved. When the pressure is released, some of the CO2 escapes as fizz, or
bubble. Thus carbon dioxide is primarily employed for carbonation purpose.
Carbon Dioxide is also purchased from PepsiCo approved vendors and they must
follow PepsiCo quality parameters. Some of approved vendors are:- (a) Punjab
Fusion, (b) Punjab Carbonic, (c) BIG Carbonic.
13. Amity Institute of Biotechnology
Concentrates
These mean the blend of flavors, colors, acids, and nutrients. It is important to
blend the above in proper ratio and amount otherwise the desired beverage will
not be obtained.
This concentrate is provided by PepsiCo only.
#6:Non alcoholic
Non Carbonated
Fruit Based juice
Milk based
Cereal based
Carbonated
Soft drinks
Sparkling water
Soda
Alcoholic
Fruit Based
Cereal Based
#8:CARBONATED BEVERAGES
Water
Granulated sugar
Concentrates
Carbon dioxide
#9:Water is an important part of CSD beverages. Typically, water comes from municipal sources, underground wells, or surface sources, and is further purified on-site. The main ingredient of beverage is water and thus it has to be safe and purified from all the contaminants.
#12:Carbon dioxide (CO2) is a heavy colorless gas used in the carbonation of beverages. CO2 is heavier than air and will move downward, accumulating and displacing air in low or confined areas.
#13:These mean the blend of flavors, colors, acids, and nutrients. It is important to blend the above in proper ratio and amount otherwise the desired beverage will not be obtained.