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Is Mobile In Your Mix?
- 1. Is Mobile In Your Mix?
- 2. Mobile Caters To A Segment Un-TetheredInteractivevs. StaticMobilevs. StationaryCharactersvs. Words2
- 3. Mobile Is An Essential3If caught in the rain, 37% would choose their phone over an umbrella. One-third would give up their T.V. before their mobile phone. (Best Buy Mobile Survey 7/09)
- 4. Mobile Is A Facilitator4The new remote control for:
- 5. Mobile Is An Enabler Between Brand & ConsumerA vehicle to deliver the right message at the right time in the right locationA penetrating medium consumers look at every textA great activator in the quest to attract and engageA tool for maintaining connectivity5
- 6. Mobile Sweetens The Mix6Mobile:
- 7. Mobile Offers Tiers Of Involvement7Mobile Involves:
- 8. Mobile Is An InitiatorDeliver Coupons and Promotional Offers
- 10. Drive Traffic
- 11. Provide Valuewith News, Information, & Entertainment
- 12. Facilitate Sales
- 14. Mobile Is The Elephant In The Room85% of Americans own mobile phones. (Pew 4/09)25% of subscribers have accessed the mobile web. (Pew 4/09) On a typical day 43% of mobile subscribers send or receive texts.(Pew 4/09) Up to age 44, users send and receive more texts than calls.(Nielsen 9/08)9
- 15. Acknowledge The PossibilitiesCompanies are learning as technology is evolving.
- 16. It is how fast you learn that will determine the competitive edge you achieve.
- 17. Nielsen measures the mobile audience and believes the mobile market will expand quickly. 10
- 18. Take Some Steps11Look for Comprehensive Capabilities :
- 19. Choose A Partner Who Can:Add a response capability to your marketing
- 20. Connect your marketing message to behavior in the store
- 21. Navigate the mobile industry best practices and code of conduct
- 22. Manage the software necessary to aggregate and deliver your messages
- 23. Keep abreast of evolving technology
- 25. Help build a database of committed consumers
- 26. Integrate mobile with email programs
- 27. Evaluate and report results
- 28. Refine ongoing, ROI-generating programs12
- 29. www.frankmayer.comFrank Mayer & Associates is a full service provider of custom kiosks, branded in-store merchandising units, and promotional marketing. Our marketing capabilities include mobile marketing, interactive product knowledge websites, incentive programs, customer satisfaction surveys and more. We have been in business for over 78 years. Our company has a proven track record of success and a willingness to adapt to an ever-changing landscape of retailer and consumer demands.Visit us at www.frankmayer.com800-225-398713