ISV Tech Talk: Usage Metrics 
Valerie Lim 
Associate ISV Technical Evangelist 
@ValerieSFDC
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize 
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the 
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any 
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding 
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or 
technology developments and customer contracts or use of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for 
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate 
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with 
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability 
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our 
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential 
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year 
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are 
available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and 
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are 
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda 
• What is Usage Metrics? 
• How to get, set up, and use it 
• Demo 
• Action Items 
• Resources 
• Feedback
Usage Metrics – What is it? 
Valuable insight into the success of your business 
• Benefits: 
– Retain your customers 
– Deprecate old components 
– Improve and enhance your application 
• Pilot in Spring ‘14, GA in Summer ’14 
• Permissions enabled in your packaging and reporting orgs 
• Collects subscriber usage data of your managed package(s) 
• Data is collected and delivered on a nightly basis 
• Visualforce page hits and Custom Object counts only
Packaging Org vs Reporting Org 
What are the differences? 
• Packaging Org 
– DE Org 
– Member of Environment Hub 
– Where you build and package your app 
– Collects usage metrics 
• Reporting Org 
– Member of Environment Hub 
– Commonly set up as your Business Org (highly recommended) 
– Reads usage metrics 
Packaging 
Org 
Reporting 
Org 
Environment 
Hub 
Usage 
Metrics Data 
Customer Org 1 
Customer Org 2 
Customer Org N 
Customer Org …
Inside the Usage Metrics Data 
• Collected daily 
• Data included 
– Daily info data 
– Subscriber data 
• Two types of components in a managed package 
– Custom Objects 
– Visualforce Pages 
• No data is collected on packages installed in sandbox organizations or on 
Managed-Beta packages 
• API Access only
MetricsDataFile Object 
• MetricsStartDate 
• MetricsEndDate 
• NamespacePrefix 
• MetricsType 
• … 
• MetricsDataFile 
– Raw base64 data 
• Encoded example: 
IjAwRHh4MDAwMDAwMWdiayIsIm9yZzEiLCJFbnRlcnByaXNlIEVkaXRpb24iLCJUUklBTCIsIjEuMCIsIi9hcGV4L2dtMTJfX2YxIiwiMSIsIjE 
iLCI2Ni4wIg0KIjAwRHh4MDAwMDAwMWdiayIsIm9yZzEiLCJFbnRlcnByaXNlIEVkaXRpb24iLCJUUklBTCIsIjEuMCIsIi9hcGV4L2dtMTJfX 
2YyIiwiMTAiLCI2NSIsIjEyOC4wIg0KIjAwRHh4MDAwMDAwMmpkaCIsIm9yZzUiLCJFbnRlcnByaXNlIEVkaXRpb24iLCJUUklBTCIsIjEuM 
CIsIi9hcGV4L2dtMTJfX2YxIiwiMyIsIjEyIiwiNzkuMCI= 
• Decoded example: 
"00Dxx0000001gbk","org1","Enterprise Edition","TRIAL","1.0","/apex/gm12__f1","1","1","66.0" 
"00Dxx0000001gbk","org1","Enterprise Edition","TRIAL","1.0","/apex/gm12__f2","10","65","128.0" 
"00Dxx0000002jdh","org5","Enterprise Edition","TRIAL","1.0","/apex/gm12__f1","3","12","79.0"
Demo
Action Items and Next Steps 
• Set up Environment Hub 
– Connect your Packaging (DE) org 
– If separate, connect your Reporting org (Business org) 
• Log a case via Partner Portal to get enabled 
• Install the Visualization app from AppExchange (Salesforce Labs) 
• Address any issues by logging a case through Partner Portal
Resources 
• Release Notes - 
http://docs.releasenotes.salesforce.com/he-il/summer14/release-notes/ 
rn_forcecom_isvforce_usage_metrics.htm 
• Blog Post - 
https://developer.salesforce.com/blogs/isv/2014/04/get-better-visibility-business-announcing- 
usage-metrics-pilot-feature.html 
• ISVForce Guide - 
https://developer.salesforce.com/docs/atlas.en-us.192.0.packagingGuide.meta/ 
packagingGuide/usage_metrics_intro.htm 
• Salesforce Labs app on AppExchange - 
https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000B5FMvEAN 
• Workbench - https://workbench.developerforce.com/
Q&A
ISV Tech Talk: Usage Metrics (October 15, 2014)

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ISV Tech Talk: Usage Metrics (October 15, 2014)

  • 1. ISV Tech Talk: Usage Metrics Valerie Lim Associate ISV Technical Evangelist @ValerieSFDC
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Agenda • What is Usage Metrics? • How to get, set up, and use it • Demo • Action Items • Resources • Feedback
  • 4. Usage Metrics – What is it? Valuable insight into the success of your business • Benefits: – Retain your customers – Deprecate old components – Improve and enhance your application • Pilot in Spring ‘14, GA in Summer ’14 • Permissions enabled in your packaging and reporting orgs • Collects subscriber usage data of your managed package(s) • Data is collected and delivered on a nightly basis • Visualforce page hits and Custom Object counts only
  • 5. Packaging Org vs Reporting Org What are the differences? • Packaging Org – DE Org – Member of Environment Hub – Where you build and package your app – Collects usage metrics • Reporting Org – Member of Environment Hub – Commonly set up as your Business Org (highly recommended) – Reads usage metrics Packaging Org Reporting Org Environment Hub Usage Metrics Data Customer Org 1 Customer Org 2 Customer Org N Customer Org …
  • 6. Inside the Usage Metrics Data • Collected daily • Data included – Daily info data – Subscriber data • Two types of components in a managed package – Custom Objects – Visualforce Pages • No data is collected on packages installed in sandbox organizations or on Managed-Beta packages • API Access only
  • 7. MetricsDataFile Object • MetricsStartDate • MetricsEndDate • NamespacePrefix • MetricsType • … • MetricsDataFile – Raw base64 data • Encoded example: IjAwRHh4MDAwMDAwMWdiayIsIm9yZzEiLCJFbnRlcnByaXNlIEVkaXRpb24iLCJUUklBTCIsIjEuMCIsIi9hcGV4L2dtMTJfX2YxIiwiMSIsIjE iLCI2Ni4wIg0KIjAwRHh4MDAwMDAwMWdiayIsIm9yZzEiLCJFbnRlcnByaXNlIEVkaXRpb24iLCJUUklBTCIsIjEuMCIsIi9hcGV4L2dtMTJfX 2YyIiwiMTAiLCI2NSIsIjEyOC4wIg0KIjAwRHh4MDAwMDAwMmpkaCIsIm9yZzUiLCJFbnRlcnByaXNlIEVkaXRpb24iLCJUUklBTCIsIjEuM CIsIi9hcGV4L2dtMTJfX2YxIiwiMyIsIjEyIiwiNzkuMCI= • Decoded example: "00Dxx0000001gbk","org1","Enterprise Edition","TRIAL","1.0","/apex/gm12__f1","1","1","66.0" "00Dxx0000001gbk","org1","Enterprise Edition","TRIAL","1.0","/apex/gm12__f2","10","65","128.0" "00Dxx0000002jdh","org5","Enterprise Edition","TRIAL","1.0","/apex/gm12__f1","3","12","79.0"
  • 9. Action Items and Next Steps • Set up Environment Hub – Connect your Packaging (DE) org – If separate, connect your Reporting org (Business org) • Log a case via Partner Portal to get enabled • Install the Visualization app from AppExchange (Salesforce Labs) • Address any issues by logging a case through Partner Portal
  • 10. Resources • Release Notes - http://docs.releasenotes.salesforce.com/he-il/summer14/release-notes/ rn_forcecom_isvforce_usage_metrics.htm • Blog Post - https://developer.salesforce.com/blogs/isv/2014/04/get-better-visibility-business-announcing- usage-metrics-pilot-feature.html • ISVForce Guide - https://developer.salesforce.com/docs/atlas.en-us.192.0.packagingGuide.meta/ packagingGuide/usage_metrics_intro.htm • Salesforce Labs app on AppExchange - https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000B5FMvEAN • Workbench - https://workbench.developerforce.com/
  • 11. Q&A