Jan Somers – CEO GS1 Belgium & Luxembourg
RETAILER becomes e-TAILER
why eCommerce accelerates the need
for trustworthy product data
Every great Company has a great Story
Retailer becomes e-tailer Jan Somers
Business requires a common language,
we make that possible
THE GLOBAL LANGUAGE
OF BUSINESS
GLOBAL
=
LOCAL
Retailer becomes e-tailer Jan Somers
THE ONLINE LANDSCAPE…
Retailer becomes e-tailer Jan Somers
CONSUMERS WANT
MORE, BETTER & FASTER INFO
- beyond the label -
Retailer becomes e-tailer Jan Somers
NOT LIMITED TO FOOD…
Retailer becomes e-tailer Jan Somers
Retailer becomes e-tailer Jan Somers
Google Shopping
Retailer becomes e-tailer Jan Somers
TECHNOLOGY ALLOWS
CONSUMERS TO GET THIS
INFORMATION ANYWHERE, ANYTIME
Retailer becomes e-tailer Jan Somers
Retailer becomes e-tailer Jan Somers
“ e-TAILERS ARE IN NEED OF A
DIFFERENT & COMPLETE
DATA SET ”
+
…
“ GOOD & COMPLETE DATA IS
THE CRITICAL ASSET
FOR E- COMMERCE & TO PLEASE CONSUMERS ”
The DATA EXCHANGE challenge
Retailer becomes e-tailer Jan Somers
Retailer becomes e-tailer Jan Somers
Retailer becomes e-tailer Jan Somers
Retailer becomes e-tailer Jan Somers
The DATA QUALITY challenge
Imagine entering her phone number incorrectly 
Good data quality leads to…
 …a happy CFO
 …a happy sales & marketing director
 …a happy purchasing director
 …a happy supply chain manager
 …a happy store manager
 …a happy customer
KEY take-away’s
 Everything starts with good unique
product identification: offline & online
The need to share data is more
pressing than ever before
 Good & complete data is the critical
asset for eCommerce & to please
consumers
 Good quality data has an effect on
all processes of the value chain
“ The winners of TOMORROW are the
ones understanding the online landscape,
the data exchange & the data quality
challenge TODAY ”
Jan Somers
jsomers@gs1belu.org
+32 (0)2 229 18 90

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Retailer becomes e-tailer Jan Somers