Jayya Luthra - The Most Trusted Consultants to follow.pdf
- 1. March, 2025 The Trust Factor The Rise of Consultants You Can Actually Trust Magazine Jayya Luthra Founder & Chief Talent Strategist Ken Mentors Jayya Luthra The Most CONSULTANTS to Follow Trusted The Trusted Circle Consultants Shaping the Future of Business
- 4. The Trust Architects: The Essential Role of Trusted Advisors in Cultivating Con dence
- 5. Note s has been said infinitely many times, never before Ahave consultants of repute been held in such esteem. These individuals, with their unique skills and integrity, are invaluable as companies and individuals step into the unknown. Technical competence alone does not distinguish these consultants; it is their ability to engender trust, that intangible ingredient, which sets them apart. The most trusted consultants, needless to say, are those who value ethics, transparency, and a client-centered approach. The most trusted consultants know how to listen, understand, and convert complex issues into viable action strategies. They operate in awareness and utmost sense of responsibility, heavy at heart pondering the weight of their judgment and its consequences on the clients' futures. Women leaders greatly improve the consulting market. Their insight, collaborative leadership, and commitment to excellence are transforming industries and redefining best practices. The emergence of women consultants shows the importance of diverse thought and experience while bringing to the forefront the worth of inclusive leadership in innovation and trust building. Well-acclaimed are those that embrace the philosophy of continuous learning and adaptation. They track trends, identify issues of the future, and continue to refine their methods to fit the ever-changing requirements of their clients. They are not our advisors, but rather partners, collaborators, and advocates, shoulder-to-shoulder with their clients in the pursuit of mutual goals. In a world with too much information and uncertainty, ‘The Most Trusted Consultants to Follow,’ of the Businessman Magazine, cut through the haze, providing clarity and direction with unrelenting strength. They are the ones who inspire faith, build everlasting partnerships, and ultimately ensure the success of their clients and the well-being of those they serve. Their role extends far beyond the scope of immediate endeavors. They forge the future of industries, creating a culture of trust and integrity. - Gaurav PR Wankhade Managing Editor
- 6. ARTICLES The Trusted Circle Consultants Shaping the Future of Business 30 08 The Trust Factor The Rise of Consultants You Can Actually Trust 18 COVER STORY Your Missing Link to Accomplishment – Jayya Luthra A Business Success Guide You Can Completely Trust and Rely Upon
- 7. CONTENT A Trusted Name in Brand Strategy and Business Growth— Vishal Sengar The Visionary Behind Brand Provoke Consultants 26 PROFILES Ajeet Gupta's Vision Forging India's Trade Remedy Leadership with TPM's 700+ Case Legacy 22
- 8. Editor-in-Chief Pooja M. Bansal Managing Editor Gaurav PR Wankhade Assisting Editor Kedar Borgaonkar Visualizer : Sandeep Tikode Art & Design Director : Rahul Shinde Art & Design Editor : Sarita Bhagat Associate Designer : Nagaraj Patil, Satish Garde Vice President Swapnali Vasaikar Asst. Vice President Tejaswini Whaval Asst. Manager Nitin Patil Team Leader Sapna Walunjkar BDE Shrushti Mathapati Technical Head Prachi Mokashi Technical Specialist Rajeshwari Avhad Digital Marketing Manager Sagar Lahigade SME-SMO Executive Prashant Rathod Circulation Manager Tanaji Fartade Copyright © 2025 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. Follow us on : www.facebook.com/businessmanmagazine/ https://twitter.com/businessmanmagazine RNI NUMBER: MAHENG/2018/75953 R D E ITS C Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Ofce No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: [email protected] For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: [email protected] For Subscription: www.insightssuccess.com Corporate Ofces: [email protected] MARCH, 2025
- 9. Featuring Description Dilraj Kaur, the Integration Consultant at Barco is also a SAP PI/PO Consultant with an overall experience of eight years. Anuj Puri is the Chairman and Founder of ANAROCK Property Consultants, a global real estate and design community, with over 30 years of experience in Indian and global real estate markets. Dilraj Kaur, Integration Consultant Anuj Puri, Chairman and Founder Barco ANAROCK Property Consultants Private Limited With a Masters in Psychology and Post Graduate Diploma in Human Resources, Jayya comes with an experience of 14 years in the HR industry. Jayya Luthra, Founder & Chief Talent Strategist Ken Mentors Vishal is a seasoned Branding and Product Management Specialist with a robust track record of empowering businesses to achieve remarkable growth. Vishal Sengar CEO and Principal Consultant Brand Provoke Consultants Company Ajeet Gupta, Founder, Director and Partner of TPM, is a well-known expert in the area of trade remedial measures in the country. TPM Solicitors & Consultants Ajeet Gupta, Founder, Director and Partner The Most The Most The Most CONSULTANTS CONSULTANTS CONSULTANTS to Follow to Follow to Follow Trusted
- 10. Jayya Luthra My vision is to create workplaces that seamlessly blend innovation with people- centric practices.
- 11. C o v e r S t o r y Jayya Luthra Founder & Chief Talent Strategist Ken Mentors
- 12. S he found the crucial answer to the question that arises in every businessperson’s mind, ‘What ensures that a business becomes successful?’ Due to her vast experience and professional expertise, she knew that at the heart of every successful business lies a dynamic interplay between talented individuals, their visionary leaders, and the continuous guidance of the most trusted advisors like her. “This collaborative journey, fueled by shared passion and a collective pursuit of excellence, drives the organization towards sustained success,” says Jayya Luthra, Founder and Chief Talent Strategist at , a business Ken Mentors success consulting firm. She continues, “While, products or services form the core of your business, it is the people who drive businesses. You can find what’s missing in the people’s side of the story by partnering with us. From hiring to developing to retaining talent, we at Ken Mentors, facilitate in managing the end-to-end lifecycle of an employee.” Jayya’s journey in the consulting niche is fascinating, offering the opportunity to work with diverse businesses ranging from pharma to logistics to construction and many more. It is the people and their innovative ideas that form the cornerstone of any successful business, she adds. “Let Us Help You Connect the Dots” At Ken Mentors, Jayya and her team’s core ideology revolves around aligning people and processes with business objectives. The journey of Ken Mentors began with a simple yet profound curiosity to understand how different businesses operate, evolve, and achieve growth. According to Jayya, every business has its unique set of values and culture, shaped by the nature of its work and the people who make it happen. “As an HR consultant, it became crucial for me to delve deeply into these nuances. Understanding the essence of a business—the people, the culture, and the processes—has been the foundation of my approach to creating impactful and sustainable solutions.” This journey is not just about offering HR solutions; it’s about truly partnering with businesses to unlock their full potential through meaningful alignment and strategic guidance, she adds. Jayya furthers that her niche was shaped by the nature of the work—collaborating with people, understanding their skill sets, and recognizing the unique value they bring to the table. “This focus on individuals and their contributions became the foundation of our approach, enabling us to align talent with business goals effectively.” “Our Core Values:” The Pillars of Ken Mentors' Success At Ken Mentors, the consulting practice is built on a foundation of unwavering core values that guide every interaction and decision. " Our core values are the essence of who we are and how we serve our clients," says Jayya, the visionary leader driving the firm's HR consulting excellence. Core Value 1 - Customer Centricity: Solutions Tailored for Success "Every client has a unique business story, and our role is to listen, understand, and craft solutions that align with their distinct goals," Jayya shares. At Ken Mentors, putting the client first is a cornerstone value. Through tailored solutions, the firm ensures that strategies meet the specific needs of each organization, driving growth and long-term success. Core Value 2 - Respect: Valuing Ideas and Contributions Ken Mentors believes that respect is fundamental to building strong relationships. "We value every idea and contribution—whether it comes from clients, vendors, or team members." By fostering a culture of respect, the firm creates an inclusive environment where diverse perspectives drive innovation. Core Value 3 - Fairness: Equitable and Unbiased Practices "Integrity and fairness are non-negotiable," Jayya asserts. The consulting team at Ken Mentors upholds equitable practices in all interactions, ensuring transparency and trustworthiness in its engagements with clients and stakeholders alike. Core Value 5 - Accountability: Taking Ownership of Results "Delivering measurable results is a commitment we take seriously," Jayya states. The firm adopts a results-driven approach, taking full responsibility for the outcomes of its recommendations and maintaining open communication throughout the consulting process.
- 13. Understanding the essence of a business—the people, the culture, and the pro cesses—has been the founda tion of my approach to creat ing impactful and sustainable solutions. A Holistic Approach for Lasting Impact Ken Mentors goes beyond surface-level solutions to deeply understand each client's business dynamics. "We spend time within the client’s environment, observing operations firsthand and interacting with their customers," Jayya explains. This immersive approach allows the team to identify key drivers of success, map critical job roles, and analyze employee performance. By identifying gaps and suggesting tailored training opportunities, Ken Mentors designs strategies that address immediate challenges while paving the way for sustained growth. "We aim to empower individuals and organizations to thrive in a dynamic business landscape," Jayya con- cludes. Ken Mentors' commitment to its core values ensures that every solution crafted is both impactful and aligned with clients' aspirations. These values remain the firm's most precious asset, guiding its journey as a trusted partner in HR consulting excellence. Evolving with the Times: Redefining the Consulting Landscape "The consulting industry is undergoing a transformative phase, driven by technological advancements, the rise of startups, and a greater emphasis on tangible outcomes," says Jayya, reflecting on the dynamic trends shaping the field. As businesses navigate an ever-changing market, consulting practices are evolving to deliver specialized and impactful solutions. Specialized Expertise and Agile Methodologies "Generalist approaches no longer suffice. Businesses need niche expertise that directly addresses industry-specific challenges," Jayya emphasizes. Consultants are now investing time in gaining domain-specific knowledge, offering tailored solutions across areas like digital transformation, ESG, and operational efficiency. Agile and sustainable business practices are becoming integral, allowing for faster, iterative solutions that adapt to changing client needs. The Digital Revolution in Consulting "Technology is no longer just a tool—it's a cornerstone of modern consulting," Jayya notes. Digital transformation advisory has taken centre stage, with consultants guiding The Most Trusted Consultants to follow Client- Mr. Nimish Kotecha MD- Box N Freight Ltd
- 14. organizations through the adoption of AI, data analytics, and automation. Virtual platforms have also become essential for project management and client interactions, fostering real-time collaboration. Startups and SME Support: Key Growth Areas "Startups are reshaping the economy, and consulting firms are helping them scale and thrive," Jayya explains. Consulting engagements with startups often involve shorter, high-impact projects focused on rapid growth strategies. Meanwhile, government support for SMEs has created opportunities for consultants to act as liaisons, helping businesses access funding, streamline operations, and achieve sustainable growth. A Human-Centric and Sustainable Approach "The focus on talent development and sustainability has never been stronger," Jayya highlights. Consultants are designing upskilling programs to align human capital with organizational goals. Additionally, more and more compa- nies seek to balance profitability with social and environ- mental responsibilities. Hybrid Models and Outcome-Based Consulting "Hybrid work models have revolutionized consulting, allowing us to engage clients across geographies," Jayya shares. Virtual workshops, online training, and digital project delivery have become standard practices. With clients demanding measurable results, consultants are shifting from mere recommendations to ensuring imple- mentation and delivering tangible outcomes. "Consulting today is about evolving with the times while staying true to the core mission of creating value for clients," Jayya says. By embracing these trends, consultants are better positioned to help businesses navigate challenges and achieve sustained success. An Empowering Stalwart: Jayya’s Leadership Approach "Empowering individuals and fostering collaboration are at the core of my leadership philosophy," Jayya shares, emphasizing her democratic leadership approach. By creating a culture rooted in trust, empowerment, and open communication, she enables teams to achieve remarkable outcomes. Success in consulting is about balancing technical expertise with emotional intelligence and a relentless focus on client success. Client- Mr. Rajesh Joshi MD- Everest Industries Ltd
- 15. "Trust is the foundation of any successful team," Jayya notes. Transparent communication and empathy are integral to building this trust, ensuring that every team member feels valued and heard. Jayya believes in empowering employees by delegating responsibilities and offering continuous learning opportunities. "When people take ownership of their work and have the chance to grow, they bring their best to the table," she asserts. "Celebrating success and learning from challenges are equally important," she highlights. Recognizing contribu- tions boosts morale, while viewing failures as learning opportunities promotes resilience. "A collaborative culture encourages ownership, drives innovation, and enables teams to adapt to change with confidence," Jayya says, embodying the spirit of an empowering stalwart in leader- ship. Maintaining the Equilibrium: Balancing Expertise with Humility "The key to delivering impactful advice lies in listening first," shares Jayya. At Ken Mentors, this approach involves recognizing that clients have firsthand knowledge of their businesses and unique challenges. "Our role is not to take over but to complement their expertise with fresh perspec- tives and best practices," she explains. Facilita ng Code of Conduct workshops for a client By involving clients in the problem-solving process, Jayya fosters a collaborative environment. "We guide rather than prescribe, empowering clients to make informed decisions," she emphasizes. Flexibility is central to this philosophy, with an openness to refine strategies based on client feedback. "Humility means acknowledging that we don’t always have all the answers," Jayya admits. She views each engagement as a learning opportunity, gaining insights from diverse industries. This mutual respect creates a partnership built on trust. "Shared achievements are the best testament to a successful collaboration," she concludes. Adapting and Staying Ahead Through Innovation "Innovation is a mindset, not just a process," Jayya asserts. Staying updated on emerging trends and collaborating with industry leaders keeps her at the forefront of technological advancements. "Continuous learning and engagement in innovation forums fuel our ability to anticipate market shifts," she adds. Encouraging creativity within teams is central to fostering innovation. "We create a space where calculated risks are welcomed, and failures become stepping stones," Jayya emphasizes.
- 16. Navigating dynamic environments demands adaptability. "Flexible strategies and proactive risk assessment help us swivel without losing sight of long-term goals," Jayya asserts. By turning obstacles into learning experiences, Jayya and her team deliver sustainable solutions that thrive amid evolving business landscapes. Sharing the Success Verse: Key Insights for Aspiring Consultants " Success in consulting is about balancing people with different motivations, experiences and expectations with emotional intelligence and a relentless focus on client success," shares Jayya. She emphasizes building a strong foundation by staying updated on market trends and honing analytical skills to craft actionable solutions. "Problem- solving lies at the heart of consulting," she notes. Winning Over the Challenges: A Consultant’s Journey "Challenges are opportunities in disguise; they shape resilience and innovation," Jayya emphasizes. One persistent hurdle has been overcoming resistance to change within organizations. "Change often feels like a threat, but by empathizing with concerns and demonstrating long-term benefits, we reduce that resistance," she explains. Rolling out changes incrementally has been key to fostering gradual adaptation. Another challenge is managing undefined client expecta- tions. Jayya shares, "Through in-depth workshops and phased execution, we align objectives of a training workshop and ensure realistic outcomes." Limited budgets also require creativity. With ex colleague and Director HR- Freudenberg, Mumbai Ms.Sushma Mall -
- 17. Effective communication is crucial. "Active listening helps uncover clients' true needs, while clear presentations simplify complex ideas," Jayya advises. Emotional intelligence is equally vital. “Empathy and composure under pressure are essential for working with diverse personalities and meeting high expectations.” Seeking feedback is key to growth. "Build meaningful relationships and welcome constructive criticism," she suggests. Ultimately, a client-centric approach and integrity pave the way for lasting success. A Noble Vision: Fostering an All-Inclusive Dynamic Workplace Culture " My vision is to create high growth business that seamlessly blend innovation with people-centric practices," shares Jayya. She believes empowering organizations through great people practices is crucial. Continuous learning is central to Jayya's approach. "Upskilling and reskilling must be ingrained in organiza- tional strategies to future-proof workforces," she advises. She champions Diversity, Equity, Inclusion, and Shared Values. "Everyone should feel empowered to contribute meaning- fully," she asserts. By shifting HR's focus to holistic employee experiences and strengthening its strategic role, Jayya envisions shaping dynamic, inclusive workplaces where employees and businesses thrive together. "HR must evolve as a strategic partner that drives growth and innovation," she says. Some Tales of Triumphs: Transforming HR Processes for Sustainable Growth Service 1 - Recruitment Services – Ken Mentors serves as a trusted recruitment partner for multiple clients, investing significant time in understanding roles, sourcing candidates, coordinating interviews, and ensuring successful closures. “Beyond recruitment, we actively support clients throughout the process—whether by participating in interviews, handling negotiations, or stepping in to assist when an organization lacks an active HR function. Our commitment goes beyond hiring; we ensure a seamless experience for both clients and candidates,” shares Jayya. HR must evolve as a strategic partner that drives growth and innovation. Cer fied Emo onal Intelligence Facilitator and User
- 18. Online training program in progress. We aim to empower individuals and organizations to thrive in a dynamic business landscape.
- 19. Service 2 - HR Interventions – "Our journey with a logistics startup was a testament to the power of structured growth and strategic HR interventions," shares Jayya. Ken Mentors initially facilitated a leadership program that evolved into a deeper partnership, helping the startup scale from a 10-member team to an impressive 80-member workforce. "We started by understanding the founder's vision and differentiators in the logistics market," Jayya recalls. This led to the definition of a clear organizational structure and the creation of streamlined recruitment processes. "Design- ing policies tailored to the startup's operational needs and budget constraints was crucial," she emphasizes. The impact was significant: "Employee engagement surged, turnover reduced, and performance aligned with the company’s goals," says Jayya. Regular feedback loops and leadership training further fostered operational excellence. "Helping this startup achieve its growth milestones while maintaining efficiency is one of our proudest achieve- ments," Jayya adds. Service 3 - Behavioral Training and Coaching – Jayya, with her Masters in Psychology and certifications in the related field, herself conducts behavioural training for various levels, starting from Senior Management. She recently completed one-on-one coaching assignments for C Suite levels in Health sector. As per Jayya, Coaching is the " most needed services for almost every level. An organization which invests in its people development is the richest organization." More Praises from Clients ***** “An insightful and highly interactive workshop on Business Communication Skills by Ken Mentors." – Rajendra Chandra, Spectrum Chemicals. ***** "I would like to thank you for the thorough and well- organized training for us. The content was as per the requirement and something that we were looking for." – Meenu Rana, Jio Tesseract. ***** "We engaged Ken Mentors to help identify gaps and support resolve key people issues at Group Pharma and implement a scalable solution that could primarily help with HR interventions right from a viewpoint to execution was identified."– Sunil Attavar, Group Pharmaceuticals Ltd. ***** "The PoSH Training was conducted by Ken Mentors for Maximus ICC members, and general awareness sessions were conducted for all employees. The session was conducted online via Microsoft Teams." – Uma Shanker, Maximus Infoware (India) Pvt Ltd. To partner with Jayya Luthra, call her at 9920187195 or email her at . You can also [email protected] check the website . kenmentors.com
- 20. In a world with possibly innumerable sources of information and inhabited by serious uncertainties, consultants are perceived as an alteration not merely of knowledge. Perhaps the most-wanted advisors today are those whose considerable knowledge nurtures an eternal bonding of trust. The "trust factor" has become a bedrock of the successful consultancy process, signifying a considerable change in the way businesses and individuals go about seeking assistance. The Traditional Trust Has Eroded; Authenticity Has Arrived The digital world is one of information overload; hence, trust becomes one of the first casualties. Legitimate authority figures were before never questioned, and now the tide has turned with their judgment being questioned. The very erosion of trust has created an arena where trusted consultants have ink. The authenticity drive has also been accelerated with the advent of social media. Corporations are wary of insincere or overly polished images. They want real, human connection and honest dialogue. The "authenticity era" has compelled consultants to move beyond strategic expertise and embrace human interactions. The Pillars of Trust: Defining What a Trusted Consultant Is? Trust-building is not a one-size-fits-all endeavor. It encompasses an array of tangible skills that form the hard background of trust and other features pertaining to soft skills. Trusted consultants share several core attributes that earn them the trust of their clients: Integrity and Ethical Conduct: The very foundation of trust is an integrity that is never compromised. Trusted consultants are ethically sound, acting in the interest of the client first and foremost. Their transactions are conducted openly; they maintain the honesty of their opinions and do not shy from their liability. Expertise and Proven Track Record: Integrity must, however, be matched with a proven expertise. Trusted consultants are experts in their field and have a validated record of getting results. They know how to convert the theoretical into the practical, providing the client with clear and applicable recommendations. Empathy and Active Listening: They know truly caring means being involved. Trusted consultants consider that one could just as easily solve the business problem themselves without the assistance of the consultant; it is really about the relationship. Empathetic listeners, truly concerned with understanding clients' needs and challenges, talk sense and compassion, jointly forging a partnership. Transparency and Open Communication: Understanding the information overload, nothing more could be desired than trustworthy consultants. Their communication is upfront, clear, and straightforward. They are not shy to point out where they might fall short or where some risks lie, leading to a sense of common understanding. Confidentiality and Discretion: Clients come to consultants with secret matters and thus require complete confidentiality and discretion. Trusted consultants maintain a high level of privacy, whereby all client information is forever protected. Consistency and Reliability: Trust comes with time and is built up through consistent, reliable performance. Known consultants are trustworthy because their stated promises The Rise of Consultants You Can Actually Trust 18 | BusinessmanMag March, 2025
- 21. The Trust Factor 19 | BusinessmanMag March, 2025
- 22. hold: they meet deadlines and exceed expectations. They are reliable and responsive so that the clients feel secure and comfortable. With clients in mind: The most trusted consultants devote attention more to clients than to themselves. All focus here will be on understanding the client's unique challenges and goals and customizing their services accordingly. They work as real partners, not mere service providers. Impact of Trusted Consultants Across Industries The rise of trusted consultants is causing a deep impact in various industries, changing the way businesses operate and how decisions are made with trusted consultants. Business and Management: In the business world, trusted consultants are crucial in helping managers work through the complex challenges of digital transformation and organizational restructuring. They drive firms strategically towards strengthening resilience, fostering innovation, and building trust. Technology and Cybersecurity: The technology has become an artery through which trade runs and therefore trusted consultants in cybersecurity are being asked to assist companies in safeguarding their data from destruction, maintaining risks, and compliance with the changing regulatory environment. Healthcare and Wellness: The trusted consultants are doing work in healthcare to help hospitals and clinics improve patient care, streamline operations, and adhere to regulations. Also, they contribute massively to expanding wellness and preventive care. Finance and Investment: In finance, trusted consultants help individuals and corporations make wise investment decisions which in turn manage risks and assist the achievement of financial goals. They offer objective advice and personalized guidance to produce long-term relationships anchored in trust. Education and Training: Trusted consultants support educational institutions to create innovative curricula, improve teaching pedagogy, and enhance student outcomes. They also deliver a suite of training and development programs across different professions. Personal Development and Coaching: Individuals seeking personal development or professional enhancement are increasingly seeking trusted coaches and mentors. These trusted individuals offer individualized guidance, support, and accountability to empower people to realize their potential and achieve their goals. The Future of Consulting: Trust as the Differentiator As the world becomes even more varied, the trust factor is going to count more than ever in the consulting industry. Clients are not looking for expertise anymore; they are in search of partners they can rely on, trusted advisors, and guides that they can trust. Building authentic relationships, demonstrating the highest integrity, and giving the best value is what the future of consulting is all about. Consultants who follow this path will thrive and help create a trustworthy and transparent world. Building a Culture of Trust: A Call to Action The rise of trusted consultants is a movement—an urgent call to action. It expresses the relevance of trust in all successful relationships, be they personal or business. Socioculturally speaking, this means having a human- centered approach to consulting, being ethical in practice, and saith a word, doing what is promised. Clients ought to reciprocate; look for advisors who do profess an emotional bond with these values and build a culture of trust within their organizations. By putting trust at the center, we position ourselves into a more collaborative, transparent, and successful world. The consultants aware of and embodying the trust factor, are trusted partners in imagining the building of the future. 20 | BusinessmanMag March, 2025
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- 24. What do the most trusted consultants like Ajeet Gupta do to help businesses succeed? n the complex realm of international trade, trusted Iconsultants like Ajeet, the Founder, Director, and Partner at play a TPM Solicitors & Consultants, pivotal role in guiding businesses through challenging situations. Reflecting on their approach, Ajeet states, "We know how to counsel our clients in tricky situations. And we do it regularly." A notable example of TPM's expertise is their representation of domestic industries, M/s Swati Petro Products Ltd. and M/s Blue Jet Healthcare Ltd., during the sunset review investigation concerning countervailing duty on Saccharin imports from China. This investigation led the Directorate General of Trade Remedies (DGTR) to recommend the continuation of countervailing duties on these imports, as detailed in their final findings dated November 27, 2024. Subsequently, the Ministry of Finance accepted these recommendations, imposing the duty for an additional five years, effective from February 25, 2025, as per Customs Notification No. 01/2025-Customs (CVD). This outcome underscores TPM's commitment to protecting domestic industries from unfair trade practices. Under Ajeet's stewardship, the consulting firm’s strategic guidance and adept navigation of complex trade regulations exemplify how expert consultancy can lead to favourable outcomes for businesses facing international challenges. Global Trade Guardians: TPM's Expanding Influence "When TPM was founded in 1999, the landscape of trade remedies in India was a nascent frontier," Ajeet begins, his voice carrying the weight of experience. "There were only a handful of firms in the field, and while others added this domain as an adjunct to their existing portfolios, we chose a different path. We chose to specialize, to dedicate ourselves exclusively to the intricacies of trade remedies." He pauses, reflecting on the humble beginnings. "We began our journey with a staff of merely two professionals. Today," he states, a note of pride resonating in his voice, "we have a team of more than 40 professionals, a diverse group encompassing Cost Accountants, Chartered Accountants, Company Secretaries, Lawyers, Engineers, and MBAs. This growth is a testament to our unwavering commitment to excellence." "From the outset," Ajeet emphasizes, "TPM was laser- focused on providing unparalleled consultancy in the realm of trade remedies. We are the advocates for domestic producers, those who suffer due to the influx of cheap and unfair imports. We empower them, helping them secure the necessary protection under the umbrella of WTO Agreements." He continues, "Our reach extends beyond national borders. We have assisted domestic producers in other countries, enabling them to avail themselves of similar protective Forging India's Trade Remedy Leadership with TPM's 700+ Case Legacy 22 | BusinessmanMag March, 2025
- 25. measures. We stand as a bulwark for exporters and importers facing trade remedial investigations, both in India and abroad. We have successfully represented Indian exporters in jurisdictions spanning Argentina, Brazil, Canada, the European Union, and beyond." "Our experience," Ajeet declares, "is our defining strength. We have dealt with more than 700 cases, a depth of experience that sets us apart from any other firm in India. This is not just a number; it represents years of dedicated service, of navigating complex legal landscapes, and of achieving favourable outcomes for our clients." "While trade remedies remain our core expertise," he concludes, "we have expanded our capabilities to encompass trade policy, non-tariff barriers, competition law, trade compliance, indirect taxation, and trade monitoring. We represent industries before the Government in matters involving Customs, foreign trade policy, and FTAs. At TPM, we are not just legal professionals; we are strategic partners dedicated to protecting and advancing the interests of our clients in the global marketplace." Practices Areas • Trade Remedies • NTMs & BIS • Trade Policies • Industry Analysis • Business Consulting • Competition Law & Policy • Indirect Tax • Litigation Awards & Recognitions • The CEO Magazine’s “Consultant of the Year 2023.” • The CEO Magazine’s “Consultant of the Year 2019.” • Lex Falcon’s “Legal Falcon Award (Above 10 Years).” • Business Connect’s “Consultant of the Year.” • Business Brainiac’s 10 Best Law Firms 2020. • Insight Success’s “The 10 Most Valuable Law Firms in 2017.” • The CEO Story’s “10 Admired Companies to Watch in 2019.” • The CEO Magazine’s “25 Fastest Growing Legal Consultant Companies in India.” Ajeet Gupta Founder, Director, and Partner TPM Solicitors & Consultants The Most Trusted Consultants to Follow 23 | BusinessmanMag March, 2025
- 26. Ajeet's Journey: From Scholar to Visionary, Forging India's Trade Defense Ajeet's journey is a testament to the power of consistent growth and a relentless pursuit of excellence. His academic foundation was laid at New Higher Secondary School in Alwar, where he cultivated a thirst for knowledge. This thirst led him to the prestigious Birla Institute of Technology and Science (BITS), Pilani. "I have done my Masters in Management Studies (MMS) from the Birla Institute of Technology and Science, Pilani," he affirms, highlighting the rigorous academic training that shaped his analytical and strategic thinking skills. Further strengthening his financial acumen, he adds, "I am a qualified Cost Accountant from the Institute of Cost & Works Accountants of India." Following his academic pursuits, Ajeet embarked on a distinguished career in public service, becoming a member of the esteemed Indian Cost Accounts Services (ICAS). "I have served Govt. of India as a member of the Indian Cost Accounts Services (ICAS) up to 1999, first as Assistant Director (Cost) and then as Deputy Director (Cost)," he states, emphasizing his dedication to serving the nation. His expertise in trade policy was honed within the Anti- Dumping Directorate. "I was associated with more than 30 anti-dumping cases before I resigned from the Govt. service," he reveals, showcasing his early involvement in complex trade matters. This deep understanding of trade regulations proved invaluable as he transitioned into the private sector. In 1999, Ajeet joined TPM Consultants Pvt. Ltd. as Managing Director, marking a significant turning point in his career. His leadership quickly propelled the firm to new heights, culminating in his appointment as Managing Partner of TPM Solicitors & Consultants. By 2005, he had ascended to the esteemed position of Partner, solidifying his position as a driving force within the organization. Since then, Ajeet has led TPM with exceptional prowess and unwavering dedication. His visionary leadership has transformed the firm into a respected name in the legal landscape, known for its innovative approach and commitment to client success. His expertise in anti- dumping and countervailing measures has become a hallmark of TPM's success. "By now, I have experience of more than 300 cases on anti-dumping and countervailing measures, assisting Indian Producers, Foreign Producers and Govt. of India," he asserts, demonstrating the breadth and depth of his experience. He concludes with a statement of his firm's specialization and leadership: "Specialties: I specialize in Anti-Dumping, Subsidies, and safeguard Measures, where our firm commands the number one position in India." This declaration underscores Ajeet's and TPM's position as a leading authority in trade defence, a testament to his expertise and unwavering commitment to excellence. Ajeet's journey exemplifies the power of continuous learning, a strong work ethic, and a relentless pursuit of excellence, making him a true leader in his field. At TPM, we are not just legal professionals; we are strategic partners dedicated to protecting and advancing the interests of our clients in the global marketplace. We have successfully represented Indian exporters in jurisdictions spanning Argentina, Brazil, Canada, the European Union, and beyond. “ “ 24 | BusinessmanMag March, 2025
- 28. n the ever-evolving business landscape, where Icompetition is fierce, and brand differentiation is key, Vishal Sengar stands as a beacon of innovation and strategic excellence. As the Principal Consultant and CEO at , Vishal has redefined Brand Provoke Consultants what it means to build, scale, and position brands for sustainable success. At the heart of his approach lies the philosophy of “provocation”—a bold strategy that challenges conventional norms, incites powerful emotions and inspires lasting connections with audiences. Under his leadership, Brand Provoke has become a global strategic brand transformation powerhouse, helping businesses break through market clutter, craft compelling narratives, and drive remarkable growth. A Multifaceted Expert Driving Business Success With an impressive track record in management consulting, brand & marketing strategy, and product design, Vishal seamlessly blends data-driven insights, creative ingenuity, and technological innovation to help businesses streamline operations, enhance efficiency, and captivate their target audience. Whether it’s launching a new brand, revitalizing an existing one, or crafting high-impact user experiences, Vishal’s expertise extends across energy, healthcare, fintech, FMCG, retail, and manufacturing—making him a sought- after consultant for organizations aiming to stay ahead of the curve. A Partner in Transforming Brands into Market Leaders Vishal’s success is rooted in his collaborative approach—working closely with entrepreneurs and enterprises to unlock their brand’s full potential. His end-to- end solutions, coupled with deep market insights, enable businesses to scale, innovate, and carve out a distinct market position. For those seeking to build a powerful brand, craft engaging products, and drive sustainable growth, Vishal Sengar is the trusted consultant to follow. Connect with him today and take your brand to new heights! A Vast Expanse of Past Experience Powering Present Prowess In the dynamic world of branding and business strategy, experience is more than just a credential—it is the foundation upon which visionary leaders build their expertise. Vishal Sengar, an industry stalwart in brand consulting and product strategy, stands as a testament to this truth. With an illustrious career spanning over a decade, A Trusted Name in Brand Strategy and Business Growth— Vishal Sengar The Visionary Behind Brand Provoke Consultants 26 | BusinessmanMag March, 2025
- 29. Vishal’s journey is a compelling narrative of continuous learning, strategic innovation, and impactful leadership. A Career Forged in Excellence “Experience is not what happens to you; it is what you do with what happens to you.” – Aldous Huxley. Vishal’s early career is marked by his tenure as a User Experience Specialist at Tata Consultancy Services (TCS) from 2012 to 2014, where he played a pivotal role in developing intuitive and engaging user experiences. His contributions extended to McKinsey & Company, where he researched and refined user experiences for critical applications, shaping the way businesses interact with digital platforms. His expertise deepened at Kellton Tech Solutions Limited, where he managed a team of brilliant designers, developers, and UX experts. “A great brand experience is a combination of function and delight,” he says, emphasizing his approach to human-centred design principles. At Brands of Desire (BOD) Consulting, Vishal took his career to new heights. Starting as a Creative Designer, he quickly climbed the ranks to become Associate Vice President of Brand Identity & Web Design, working directly with the CEO. His leadership was instrumental in crafting powerful brand identities for industry giants like Liberty Shoes, Gianis Ice Cream, Darcl Logistics, and Newgen Software. His strategic vision enabled these brands to establish themselves as market leaders. Education: The Bedrock of Strategic Expertise “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela. Vishal’s academic foundation is as diverse as his professional experience. Armed with a Post Graduate Program in Product Management from IIM Indore (Grade A) and a Postgraduate Degree in Visual Communication from Wigan & Leigh, UK, he possesses a unique blend of business acumen and creative excellence. His Bachelor’s degree in Business Economics from MLB College of Vishal Sengar Principal Consultant and CEO Brand Provoke Consultants 27 | BusinessmanMag March, 2025
- 30. Arts & Commerce further honed his understanding of market dynamics and economic strategy. Additionally, his postgraduate diploma in computer application (PGDCA) from Jain College, Gwalior, equipped him with technical expertise, which is an invaluable asset in today’s digitally driven business landscape. An Unparalleled Blend of Creativity, Strategy, and Innovation “Great leaders don’t set out to be leaders. They set out to make a difference.” – Jeremy Bravo. Vishal’s holistic approach to branding and product strategy stems from his deep understanding of business operations, marketing, and user experience. His ability to transform businesses through data-driven strategies and creative storytelling makes him an unparalleled force in the industry. His expertise spans multiple sectors, including energy, healthcare, fintech, manufacturing, FMCG, and retail, offering tailored end-to-end solutions for businesses looking to scale, innovate, and establish a strong market presence. A Trusted Consultant to Follow With a career defined by groundbreaking success, Vishal continues to empower brands, optimize product strategies, and drive business growth. His journey is a testament to the power of experience, the impact of education, and the importance of innovation. For businesses looking to break barriers and redefine industry standards, Vishal Sengar is undoubtedly the consultant to follow. If Not Now, When? The Power of Acting on Your Dreams Today “One day, you’ll wake up and realize there’s no more time left to do the things you’ve always wanted.” — Paulo Coelho. When Vishal Sengar came across this quote, it struck a deep chord. How often do we convince ourselves that “someday” is when we’ll finally start chasing our dreams? That perfect moment always seems just out of reach, postponed for when the timing feels right. But what if we stopped waiting? “Someday isn’t a day on the calendar,” Vishal reflects. “Every dream we postpone, every goal we delay, is a moment we’re not truly living the life we want. What if we took that one small step TODAY?” The Cost of Waiting Time is the one resource we can never reclaim. Every delay—whether it’s starting a new venture, pivoting careers, or pursuing a long-held passion—means losing not just time but also the invaluable lessons that come from action. “Procrastination isn’t just about putting things off; it’s about pushing away opportunities for growth,” Vishal explains. “The real cost lies not in trying and failing, but in not trying at all.” Waiting for the “perfect time” is an illusion. The world is constantly changing, and circumstances will never be flawless. The best moment to start is always now. From Dreaming to Doing: Vishal’s Approach To break free from the cycle of waiting, Vishal adopted a mindset rooted in immediate action: ✅ Breaking big dreams into small, doable steps “A goal can feel overwhelming until you break it down. Instead of saying, ‘I want to build a brand,’ start with, ‘Let me research my audience today.’ Small steps lead to big progress.” If you’re looking to transform your business, build a strong brand, and develop innova ve products, let’s connect and explore how we can achieve greatness together. " " 28 | BusinessmanMag March, 2025
- 31. ✅ Embracing imperfection and learning along the way “Perfection is the enemy of progress. If I waited until I had every answer, I’d never start anything. Learning happens in motion.” ✅ Surrounding yourself with accountability partners “Your environment shapes your success. Having people who challenge, inspire, and support you makes all the difference.” Turning Intentions Into Reality Waiting for the “right time” often leads to regret. Instead, taking one simple action today creates momentum. Here’s how to start: * Define your goal – What’s one thing you’ve always wanted to do? Be specific. * Take the first step – It could be as simple as writing down a plan, making a call, or enrolling in a course. * Let go of perfection – Done is better than perfect. Start where you are, with what you have. * Find your accountability tribe – Share your goal with someone who will encourage and challenge you. * Celebrate progress – Even small wins matter. Every step forward is a step closer to success. If Not Now, When? “Purpose isn’t something you discover one day—it’s something you create every single day with your choices,” Vishal says. Looking back, will you be proud of the chances you took? Or will you wish you had started sooner? Today is the opportunity you’ve been waiting for. What will you do with it? Jot down: What’s one goal you’re taking action on today? Beyond the Hustle: Finding Balance in a Busy World “We live in a world where being ‘busy’is worn like a badge of honour,” says Vishal Sengar. “But at what cost?” In the race to achieve more, we often fall into the trap of “fake dopamine”—those quick-fix activities that offer instant gratification but leave us drained. The endless scroll on social media, binge-watching shows late into the night, indulging in junk food, or working ourselves to exhaustion—these habits feel rewarding at the moment, but they don’t truly recharge us. “It took me a while to realize that not all rest is created equal,” Vishal reflects. “Some things drain you even when they seem relaxing. Others fill your cup and leave you feeling truly refreshed.” The Power of Intentional Recharging Instead of defaulting to activities that provide fleeting comfort, Vishal believes in consciously choosing habits that nourish both mind and body. ✅ Meditation & Mindfulness – “Just five minutes of stillness can shift your entire perspective.” ✅ Cooking a healthy meal – “Food is fuel. What we eat directly impacts how we feel and perform.” ✅ Catching the sunrise – *”There’s something magical about watching a new day begin—it reminds us that every morning is a fresh start.” The Most Trusted Consultants to Follow 29 | BusinessmanMag March, 2025
- 32. CONSULTANTS Shaping the Future of BUSINESS 30 | BusinessmanMag March, 2025
- 33. The evolution of modern business, unable to fit in the shoes of a mere consultant, has meant that the traditional role postulates have long been rejected. They have elevated their scope into partners to strategy, trusted confidants, and agents of change. "The Trusted Circle" signals this shift in paradigm from a mere advisory role to that of an active participant in the business's own transformation, eyeing an integral place in the business's journey and shaping its future with trust, wisdom, and an astute reading of the human factor involved. The Changeable Business Environment and the Emerging Need of Trust The 21st century has been a mutant in the history of all times. Globalization and technological breakthroughs accompanied with volatility and shift in consumer behavior have characterized the environment in which the businesses operate today. Here, businesses have begun relying heavily on external assistance in matter of complexities, opportunities, and likely risks. However, mass information dissemination through digital platforms has chipped away further at trust in the traditional sense. Businesses are wary of one-size-fits-all solutions and buzzword-heavy advice. In this case, they would prefer consultants who would "roll up their sleeves and come into partnership for life." This gave rise to "The Trusted Circle": a small and highly selective group of consultants who earned the client's trust and loyalty through uncompromising quality of service, very high ethical standards, and a complete understanding of their distinctive needs. Characteristics of Consultants Within the Trusted Circle Consultants belonging to "The Trusted Circle" have unique skills and personal characteristics that set them aside from other consultants: Ÿ Unwavering Integrity: Trust serves as the foundation upon which a consulting relationship built up. Members of the Trusted Circle operate with the highest ethical standards, preferring their clients' best interests. Transparent, honest, and accountable, they engage in mutual respect. Ÿ Deep Domain Expertise: Integrity alone is not enough; ethical behavior is coupled with expertise. Those consultants are highly knowledgeable in their respective areas and have a proven track record of delivering evidenced results. Generalists versus specialists able to provide insightful, actionable guidance. Ÿ Communication and Collaboration: An excellent consultant will be a good communicator, able to simplify complex concepts for the client without losing the guts of the message. Building understanding, trust, and eventual collaboration are possible. They also earn mutually fruitful relationships with the clients to work together toward objectives they both find important. Ÿ Client Focus: First, putting the needs of clients above everything else. Listening patiently to customers to know about their problems, aspirations, and culture. They organize their services according to those needs. They are not merely service providers; they are strategic partners. The Trusted Circle 31 | BusinessmanMag March, 2025
- 34. Ÿ Proactivity and Forward Thinking: Surging demand for forward-thinking and proactive consultants is a consequence of fast-changing business dynamics. They forecast future directions, look for likely pitfalls, and contrive win-win possibilities for clients to stay one step ahead of the game. Ÿ Adaptability and Resilience: Moving with the times and business today demand adaptability and resilient navigation of uncertainty. Consultants are resilient and adaptable as per the needs of Trusted Circle. Ÿ Continuous Learning: The business world is dynamic, and consultants need to keep track of emerging trends and technologies. Trusted Circle consultants are committed to continued learning for their advancement to stay ahead of the game in their respective fields. Ÿ Confidentiality and Discretion: A consultant is given various sensitive information by their respective clients, which expects a significant degree of confidentiality and discretion. Trusted consultants adhere to the code of highest privacy at all times to achieve maximum protection for clients. The Impact of Trusted Consultants on the Business Transformation The consultants enlisted in the "Trusted Circle" are speaking knowledgeably and demonstrably on business transformation across verticals today: Ÿ Strategic Planning and Execution: The consultants work together with organizations to create and implement their strategic plans in accordance with the long-term goals. They offer insights into trends in the market, competitive scenarios, and emerging opportunities, thereby enabling organizations to take informed decisions. Ÿ Digital Transformation: In this digital era, the only option for those businesses to compete is through technology. Top consultants work along with the business in their arduous journey towards digital transformation by introducing solutions that lead to efficiencies, customer experience enhancements, and growth. Ÿ Change Management in Organizations: Change is the only constant in today's business world. Consultants heal organizations through change management with minimum disruptions and maximum employee engagement. Ÿ Risk Management and Compliance: Business today faces many risks, such as cybersecurity and regulatory compliance risks. An eminent consultant helps businesses through the identification, assessment, and mitigation of risks and acts within the law. Ÿ Innovation and Growth: The Trusted Circle consultants create an enabling environment for nurturing innovation within organizations, thus producing new products, new services, and new business models for growth and competitive advantage. Ÿ Talent Management and Development: Acquiring and retaining good talent is said to be critical to the success of the business. Consultants who mon a have earned the trusted label support the organization in designing and implementing functional talent management strategies so that right people are recruited for any relevant tasks. Ÿ Financial Performance Improvement: From profitability enhancement, and cost reduction to optimization of any investment returns, the consultant's area of work is to improve the financial performance of any given business. Trust Culture: A Foundation for Future Success Trust is honored in modern business with such a label as The Trusted Circle. The advantages of competition accrue to business organizations that have developed robust partnerships with consultants they deeply trust. Trust culture goes beyond selecting good consultants. The process of establishing an environment of openness, working together, and respecting each other must also be nurtured with great care inside the organization. These become cornerstones of future success. The consultants in the Trusted Circle are not just external experts for hire; they are partners in a company journey. Their knowledge, integrity, and client-focused methodologies are writing the very next chapter in business-the one where innovation and sustainable growth take precedence. With the rapidly transforming business environment, the need for trust-based consultants will only increase-an asset for organizations willing to flourish in the 21st century. 32 | BusinessmanMag March, 2025
- 35. “Success in consulting is about balancing technical expertise with emotional intelligence and a relentless focus on client success.”
- 36. Magazine