Content Jam 2014 - Jeff korhan - Relationship Selling In the Trust Economy
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The document discusses the concept of relationship selling in the context of the trust economy, emphasizing the importance of personal connections, collaborative markets, and community-focused strategies. It highlights the need for businesses to adopt a media-first approach that involves content marketing, storytelling, and problem-solving to meet customer needs effectively. Additionally, it stresses the significance of designing sales processes that instill confidence and inspire action among customers.
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Content Jam 2014 - Jeff korhan - Relationship Selling In the Trust Economy
- 1. Relationship Selling In the Trust Economy Presented by Jeff Korhan, MBA October 2, 2014 @jeffkorhan on Twitter +jeffkorhan on Google+
- 2. The Intelligent Landscape System™ ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 3. “Sell the Process that is the Product” @je4orhan #contentjam ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 4. MMeeddiaia F Firisrst tC Coommppaannyy “Every business is now a media company.” ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 5. The Trust Economy 1. Business is Now Personal 2. Markets are Collaborative 3. Communities are the New Markets ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 6. Media First Company 1. Answers Questions 2. Solves Problems 3. Inspires “Helping is the new selling.” ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 7. Content Marketing Strategy 1. Company Mission 2. Content Mission Statement 1. Core Audience – homeowners, HOA, etc. 2. Deliverables – e.g. tips, advice, inspiration 3. Outcomes – e.g. enjoy/increase value of your environment 3. Editorial Calendar ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 8. Small Business Media 1. Earned Media – e.g. social media 2. Paid Media -‐ advertising 3. Owned Media -‐ e.g, websites, blogs, newsletter, podcasts, etc. ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 9. Blogs are Digital Magazines Storytelling with a purpose ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 10. Content Marketing ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 11. Get Customers Talking ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 12. Design for Collaboration and Community ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 13. The Sales Process “A Guidance System” Gives everyone confidence about what’s next Front and Back-‐Stage System ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 14. Name Your Process 1. The…. 2. Unique Name with Technological word (Method, System, Process, etc.) 3. TM ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 15. The Process Answers Why Confidence! ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 16. Talk in The Future … It’s where everyone wants to go ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 17. “People Buy What They Want Not Necessarily What They Need” ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 18. Give Reasons to Convert Now “When is the best time to do this?” ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 19. What’s Next? Web Marketing News Every Monday morning Text: Content to 630-796-4111 ©Jeff Korhan 2014 @jeffkorhan on Twitter
- 20. Everything is a Process …. ©Jeff Korhan 2014 @jeffkorhan on Twitter