Job placement communication plan
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The document outlines a communication plan for job placement services targeting millennials aged 20-30, focusing on informing and inspiring them about career opportunities. It highlights the disconnect between studies and jobs, as well as the low job satisfaction among young workers, and emphasizes the need for solutions to these issues. A strong emotional and urgent messaging strategy is recommended to engage the target audience effectively.
Job placement communication plan
- 1. Communication Plan for Job Placement services Michael Surace Marketing Manager
- 2. Target: “Millenials” students and jobseekers of 20-30 - they to improve their skills and careers. • Students • Jobseekers Influencer • University • Job Agency • Co-Working • Companies • Media • VIP • Public Institutions
- 3. Where are They ?.. (And where we have to stay..) University Young Event Job Event Job agency/Co-Working
- 4. On the Web 94% Social Network 87% Smartphone 84% E-Commerce Platform 61% Where are They ?.. (And where we have to stay..) % from CENSIS for EXPO2015
- 5. Young workers: what’s the problem ? Only 20% of young workers is fully satisfied of its own job (% from Istituto Toniolo 2013) Because the Salary 50% Study and job do not coincide 47% Permanent job 36% only Flexible working 34% only
- 6. Goals • Inform a wide range of millennium people about their job/career opportunities in their context • Inspire and motivate millennium people and influencers to engage with your company • Your company must be seen as the tools/team/solution to growth professionals salaries (thanks to the hard job with us!) and the solution for not lose the opportunity to make coincide their studies with their future jobs
- 7. Research/Key Findings • Messages should be emotional and inspirational, appeal to both “career opportunity and gain” • Sense of urgency – why I need that services now? (put emphasis on the data research) • Millennium people is sad for their work because the salary or because the non-coincidence between studies and job, so your company must be seen as the solution to growth own salaries (thanks to the hard job with us!) and for do not lose the opportunity to coincide their studies with their future jobs Message
- 9. “Communication is too important to be left to the Marketing Department” Sincerely your MKT Dept. Please Help Us! Thank youhttp://it.linkedin.com/in/michaelsurace