Joyce Sullivan and The Five Questions of Social Media
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The document presents five essential questions to consider before choosing social media tools: identifying oneself, determining the message, defining the target audience, understanding their preferred communication methods, and knowing what to do after making a connection. It emphasizes the importance of compliance and strategy in social media, particularly for regulated industries like financial services, and offers related services such as training and program management. The document is created by Joyce Sullivan, CEO of Socmediafin, Inc.
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Joyce Sullivan and The Five Questions of Social Media
- 1. The Five Ques+onsSM “Which social media tools should I use?” What you need to know to get started with social media Created and presented by: Joyce Sullivan Founder and CEO SocMediaFin, Inc. January 2013
- 2. Before asking “Which social media tools should I use?” answer these Five Ques)ons℠ 1. Who are you? 2. What do you have to say? 3. Who are you trying to reach? 4. How do they WANT to be reached?... or not 5. Once you connect, then what?
- 3. The Five Ques)ons℠ Employee, business-‐line owner, 1. Who are you? industry execu+ve, wealth manager, private banker Great skills, great products, 2. What do you have excellent company to work with, to say? outstanding service 3. Who are you Your current customer, trying to reach? poten+al new customer, industry leaders, compe+tors
- 4. The Five Ques)ons℠ Email (home or work) 4. How do they Voicemail WANT to be Phone text reached? ... Or Instant message not. Twi[er LinkedIn Facebook (public or private message) 5. Once you are How do you develop ready to connect, meaningful connec+ons then what? while complying with industry regula+ons?
- 5. The Five Ques)ons℠-‐ with your answers 1. Who are you? 2. What do you have to say? 3. Who are you trying to reach? 4. How do they WANT to be reached? 5. Once you are ready to connect, then what?
- 6. Social Media Tools – established and emerging Launched: 2002 2004 2005 2006 2009 2009 2011 2011 And many more…
- 7. Social media communica+ons Social media compliance software needs to be in place to monitor and archive social media posts
- 8. Social Media Strategy and Program Management Services o Social media seminars for regulated industries, specializing in financial services o Program management services – enterprise business and technology reengineering o Social media training and staff development o Industry execu+ves and senior leadership programs in social media o Keynote speaker for company events and industry conferences Visit us > SocMediaFin.com
- 9. Thank you! Please connect with me. I would enjoy hearing from you. Joyce LinkedIn h[p://linkedin.com/in/joycemsullivan About.me h[p://about.me/joycemsullivan Twi[er h[p://twi[er.com/joycemsullivan Website h[p://socmediafin.com email: joyce@socmediafin.com 9
- 10. The Five Ques+onsSM “Which social media tools should I use?” What you need to know to get started with social media Created and presented by: Joyce Sullivan Founder and CEO SocMediaFin, Inc. January 2013