Keynote Slides: Profiting From Technology Trends
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The document discusses the impact of technology trends on organizations, emphasizing the importance of flexibility and adaptability. It highlights key areas such as smartphone penetration, mobile payments, and the role of social media in customer engagement. Additionally, it outlines strategies for organizations to create value from data, improve customer decision-making, and the governance required for transformation.
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Keynote Slides: Profiting From Technology Trends
- 1. Futurist Strategy advisor Author @rossdawson Profiting From Technology Trends
- 3. Information
- 4. Information accelerates Flickr credit: kainet
- 6. Everything mobile 0% 10% 20% 30% 40% 50% 60% 70% 80% India Russia Brazil China Germany France UK USA Australia Japan Source: Kleiner Perkins Caulfield Byers, as of Q2 2013 Global smartphone penetration Smartphone penetration Smartphone growth
- 7. Supercomputers in our hands
- 11. DNA storage
- 12. Interfaces
- 13. At your command
- 14. Seeing more
- 15. Immersed in virtual reality
- 20. Social
- 21. Data from social media
- 22. Customer service on social media
- 25. Lending to your friends
- 26. Peer to peer insurance
- 27. Payments
- 29. The rise of mobile payments
- 31. The rise of digital currencies
- 32. Channels
- 35. Chat with humans
- 36. Automated chat
- 37. Customer service over video
- 38. Decisions
- 39. Automated advice
- 40. Online advisors
- 43. Organizations
- 44. Value is in networks
- 45. Ad-hoc networks The two layers of organizations… Standardised processes
- 48. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
- 49. Taking action • Manage your portfolio of customer communication channels • Focus on creating value for customers from data • Engage on social media for value more than marketing • Help customers be more knowledgeable and make better decisions • Experiment and learn • Establish governance for transformation
- 50. Manage your channel as a portfolio
- 51. Create value for customers from data
- 52. Support and enable communities
- 53. Help customers make better decisions
- 55. Governance for transformation Benefits Risks/ Concerns Risks of NOT taking action Productivity and efficiency Productivity loss Reduced competitiveness Staff satisfaction and engagement Loss of control Harder to attract talented staff Access to information and processes Information reliability Fragmentation of information Flexibility in work Systems security Unauthorized use of technology