Know Your Award Shows

This document provides an overview of major advertising awards shows and their significance. It discusses shows like Cannes, The One Show, D&AD, and Effies, what categories they recognize, and some of their past winners. While winning awards is not necessary, it helps agencies attract more clients and talent. The bar is very high for these shows, but creativity, strong planning and execution matter more than budget, client size or agency location. Understanding award shows helps agencies stay aware of trends globally and better serve international clients. The document concludes by listing upcoming deadlines for several major awards.