Kwhik by appfliq technologies
- 2. Problem: cabs in 2019 Swaziland Most use aging and inefficient technology ● Radio dispatch, no 2-way communication ● Most common car, toyota corrola = 14mpg Hailing is done by hand or phone ● No GPS coordination between client/driver ● Significant fare-seeking or dead time
- 3. Problem: Taxi monopolies reduce quality of service Medallions are expensive and drivers underpaid Medallions cost R500k Drivers make R31k No incentive/accountability For drivers/clients
- 4. Solution: Kwhik Concept ● A fast & effective on demand car service ● Market: Anybody with a car, drivers licence and a taxi licence ● Convenience of a car in Mbabane, Manzini, Ezulwini and Matsapha ● Latest consumer web & device technology ● Automate dispatch for significantly shorter wait times ● Optimized fleets and incented drivers ● The “NetJets of car services
- 5. How it works 1-Click Car Service Must be a registered user To use the service Drivers must go through a training course Not hailed from the street So no medallion licences are required since clients are service members and use digital hail Guaranteed pick-up (unlike a yellow-cab) Mobile app will match client and driver
- 6. Key differentiators 1-click hailing “Pick up here in 5 mins” Respectable clientele Memebers only 1-click hailing Fast response time Luxury automobiles High-tech Solution Great drivers Logistical web Software ” Easier than calling Mercedes, BMW... Geo-aware auto dispatch Rate your trip “feature”
- 7. Operating Principles ● Luxury service on-demand ● Modern and fuel-efficient fleet ● Customer focused, computer coordinated ● The best end-user experience possible ● Statistically optimized response time ● Pre-paid, cashless billing system ● In-app wallet ● Profitable by design
- 8. Product: Kwhik apps ● 1-Click from Geo-aware devices ● Schedule “pickup @work in 30
- 9. Product: Kwhik Apps ● Request trips, show fleet status, trip history ● Pre-specify pickup locations with labels + coordinates ● Google-Maps integration, Waze integration ● Address for “home”, “bob-work”, “alice-apt” ● Set-favorite driver ● Top-up in-App wallet for a more seamless pay-out ● Prefer cabs with Handicap Accessibility ● Prefer cabs with Child Seat Accessibility ● Gender Based Preference option ● 24hr Support ● Add Emergency Contact ● Set Up Business Profile
- 10. Use-Cases Fast local transport where parking isn’t easy Trips to/from restaurants, bars & shows Airport pickup/drop off (Pre-scheduled) Working while commuting
- 11. User benefits ● Cabs don’t guarantee pickup, can take 45 minutes ● Cabs ain’t as safe or clean as limos ● Car services require 1-3 hours notice ● Car services transfers average E200 + tax ● Kwhik will be faster (average 3 minute wait-time) ● Kwhik will be safer (Registered & monitored drivers) ● Kwhik will be cheaper than a taxicab
- 12. Initial Service Area Manzini, Mbabane, Matsapha, Ezulwini
- 13. Technology Mobile phones + intelligent scheduling Payment/Utilization/Reputa tion Tracking Patent system design Apps for iphone, Androids, Web apps Operations research for route optimization
- 14. Demand forecasting Cars hover in statistically optimized positions Minimize expected pickup time given hour of week weather/traffic conditions
- 15. Overall Market E600M Annually and Growing 15% Of revenues Top 4 players combined
- 16. Composition of Market Major Market Segments 2018 Market Focus on urban service on-demand
- 17. Target Cities Focus on Mbabane, Manzini, Matsapha, Ezulwini Expand to South Africa, Mozambique, Namibia, and other African Countries 80% This will cover 80% of African Market
- 18. Looking forward: Potential Outcomes Best case scenario: Becomes one of the market leaders E500M in yearly revenue Realistic success scenario: Gets 5% of the top 5 African Cities. Generates E2-5M per year profit. Worst case scenario: Remains a car hailing service in SD. Time saver for SD based clients.
- 19. Looking forward: Location-based services Extend infrastructure to other on-demand services apps (Delivery, none-critical medical, government use E100M Industry size Growing to E100M industry by 2021
- 20. Quarterly Worldwide smartphone sales by vendor 2009-2019
- 21. Global smartphone sales by region 2018-2019
- 22. Future optimization Pay premium for on-demand service “Get here now” costs more than “tomorrow @5pm Discounted rates on Sun-Tues multi hour bookings More accurate GPS Technology Cheaper cars by buying used Less expensive hybrid vehicles
- 23. Slogans Go-to Market Marketing Ideas “Fall into the drive” “The day belongs to you” Become the ubiquitous affordable mode of transport Free to use to everyone Kombis and mini buses are the only most recognized brand
- 24. Traction: Progress to Date ● kwhik.com reserved ● SMS number verification setup ● Swaziland LLC + Trademark filed ● iPhone + Playstore Dev account registered ● 5 employees + 10 Drivers recruited ● 3 investors signed ● NEXT: Submit Apps to Apple store and Google playstore, raise a few thousands, small office in Mbabane