Lead Nurturing Through Drip Campaigns
- 1. Lead Nurturing through Drip Campaigns
- 2. Lead generation is an integral part of today’s performance-oriented marketing efforts.
- 3. There are two key post-lead-generation activities that marketers must pursue vigorously: A. Lead Scoring B. Lead Nurturing
- 4. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey.
- 5. Not all prospects are ready to become paying customers when they first submit their personal information.. Therefore, it is very important to understand the prospects’ stage in the journey in order to craft meaningful messaging suited for their consumption.
- 6. There are many tactics to lead nurturing. These include, personalisation, content customisation, drip marketing, etc.
- 7. Drip marketing involves launching a series of marketing messages based on behavioural actions of leads. Drip marketing is a great way to nurture leads…
- 8. As marketers focus on increasing their lead count, it is important to have an effective lead nurturing strategy.
- 9. LEAD NURTURING Lead Nurturing is a critical component of the lead conversion cycle.
- 10. Research conducted by Forrester shows that marketers “see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads.” The research further reveals that “companies that excel at lead nurturing generate 50% more sales at a 33% lower cost.”
- 11. Marketing Automation aligns strongly with an organisation’s lead nurturing process..
- 12. Drip campaigns must be thoroughly analysed to measure its effectiveness in terms of lead conversion, ticket-size, performance versus traditional channels, etc.
- 13. Drip Campaigns can carry-out different objectives. These include:
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