Learn Android
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The document details the evolution of communication devices leading to smartphones and their impact on daily life. It highlights the history and development of Android, including significant events such as the launch of popular apps like Angry Birds and Pokémon Go. Additionally, it discusses trends in the mobile app market, emphasizing the growth opportunities in app development and job markets in India.
![ free-to-play, location-based augmented reality game
quickly became a global phenomenon and was one of the
most used mobile apps
downloaded by more than 130 million people worldwide
launch began on July 6, 2016
Nintendo's share price rising by an initial 10%
] and by July 14 shares rose to as high as 50%.
Despite Nintendo only owning a 32% stake in the
Pokémon franchise, an undisclosed stake in
Niantic
John Hanke, the founder of Niantic](https://image.slidesharecdn.com/starter-170905064453/85/Learn-Android-43-320.jpg)
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Learn Android
- 2. Device for voice communication Alexander Graham Bell (1876)
- 3. Everyday life‘s tools Computer Email Fax Radio Music player Word processor Credit cards
- 4. Smartphones Computer Email Fax Radio Music player Word processor Smart phone Mobile phones are first introduced in mid 1980s Additional features can be installed LandLine
- 5. The world of Smartphones.. A journey to a smart, efficient and effective life
- 7. Google Maps
- 8. Animations..
- 11. Screen Size Screens larger than 4 inches
- 14. Voice Search
- 15. BarCode Scanner
- 16. Material Design
- 17. Fingerprint API
- 18. Split Screen
- 19. Virtual Reality
- 20. VR/AR With virtual reality, you can swim with sharks. And with augmented reality, you can watch a shark pop out of your business card. While VR is more immersive, AR provides more freedom for the user, and more possibilities for marketers because it does not need to be a head-mounted display.
- 21. Self driven Car
- 30. Internet usage in India outstrips traffic from desktops
- 31. Various Smartphones & their share
- 32. Shares..
- 33. Market Shares
- 34. History Andy Rubin and Danger Several years before Android existed, there was a small mobile software company called Danger, founded by veteran Apple engineer Andy Rubin. Hiptop, a smartphone with a landscape keyboard and software that made instant messaging, web browsing, and email equally important in the interface. Through a partnership with T-Mobile, Danger rebranded the Hiptop to Sidekick Google's Larry Page and Sergey Brin soon were spotted rocking Sidekicks
- 35. History Android was founded in Palo Alto, California in October 2003 by Andy Rubin, Rich Miner, Nick Sears and Chris White who work at “Google” to develop. Andy Rubin
- 36. ORIGIN OF ANDROID Android was purchased by the GOOGLE in AUGUST, 2005 for ~50 million $. The open handset alliance, a group of several companies was formed -5 November 2007 Android beta released-12 November 2007
- 38. App Stores
- 39. Apps Downloads
- 40. Angry Birds-a case study In early 2009, Finland based games make, Rovio. Inspired by the then swine flu epidemic, were chosen. initial budget of just $25,000 The game started out life on the iPhone – launching first on Apple's iOS. The You Tube video, boosted version of the paid-for app and lite version were released over the course of three days. The immediate result? Angry Birds jumped almost overnight from number 600, to number one in Apple’s App Store. By April, Angry Birds was also the number one app in the US too. Initial launch on Apple devices only, Rovio has since developed Angry Birds for a multitude of other devices – such as Android handsets and the iPad.
- 41. Stats… 1 Total Downloads 200 million downloads 2 Total Cost $100,000 3 AppStore downloads 20 million Paid Version 7 million(making it the most purchased iPhone app of all time.) 4 Android 100million
- 42. When the Android Version of the game released on Getjar.com, there were 90,000 downloads within seconds, causing the app store to crash. The game is also set to make debut on Xbox 360, PS3 and Nintendo Wii later this year. Critical Success factors: Focus on touch Screens High production value Simple yet engaging concept: Right Pricing Strategy: Keeping the popularity alive:
- 43. free-to-play, location-based augmented reality game quickly became a global phenomenon and was one of the most used mobile apps downloaded by more than 130 million people worldwide launch began on July 6, 2016 Nintendo's share price rising by an initial 10% ] and by July 14 shares rose to as high as 50%. Despite Nintendo only owning a 32% stake in the Pokémon franchise, an undisclosed stake in Niantic John Hanke, the founder of Niantic
- 45. Why Android 5-Sep-17 45NIC 5-Sep-17 45NIC
- 46. Putting the Mobile App Market in Perspective As of May 2010, more than 240,000 apps are available from 7 stores on 7 platforms (CTIA) In 2010, it is estimated that consumers spent $6.2 billion in mobile app stores worldwide to download more than 8 billion apps – 8 out of 10 of which are free (CTIA) 45% of developers plan to monetize their apps directly, in other words outside the app stores (Bango Analytics) Gartner forecasts the total app revenue will increase to nearly $30 billion by 2013 with over 21 billion downloads. The number of free or ad-funded apps will increase to 87%. Demand for mobile apps expected to peak in 2013 New App Stores recently launched; recent industry estimates: • 300,000 apps developed, • 10.9 Billion downloads
- 47. Mobile OS Market Share (India) 5-Sep-17 47NIC 5-Sep-17 47NIC
- 48. The App Marketplace as of June 2010 App store size – total number of applications Apple 150,998 Android 19,897 Ovi (Nokia) 6,118 BlackBerry 4,756 Palm 1,452 Windows 693 Average price for all paid apps Apple $3.62 BlackBerry $8.26 Android $3.27 Ovi (Nokia) $3.47 Palm $2.53 Windows $6.99
- 49. Where should you focus your efforts? Developing your own proprietary app and marketing it yourself; maybe you can be the next ‘Angry Birds’! Developing apps requested by other firms, ie: marketing departments for brands such as: Retailers Radio stations Music groups Business services and more 45% of app developers plan to monetize their apps directly, meaning OUTSIDE the app stores
- 50. How do you make money? Self-developed & marketed apps Pay to download In-App advertising Pay for enhanced version Apps for clients Flat fee based on scope of work ◦ Hourly fees ◦ % of revenue earned by app
- 51. The mobile industry will invest $1.1 trillion by 2017 and the ecosystem around it is expected to employ 10 million people globally, said a report released by global industry body GSM Association said. Job Opportunities ?
- 52. Trends in Android Job Market Indian Mobile Applications Market is on a rise According to a TOI article, India is the third fastest growing mobile applications market. Salary standards in India for Application developers The starting salary of a developer is estimated as INR 3-5 lakh per annum. Android Jobs for skill-sets other than developers - Testers , Quality Assurance and Malwares Analyzers.
- 53. Trends in Android Job Market Percentage of Job Postings in Job is Job, India containing the keyword ‘Android’
- 54. Trends in Android Job Market Top 10 keywords posted and searched in the website (January 2012 analysis). HTML5 MongoDB iOS Android Mobile App Puppet Hadoop jQuery PaaS Social Media iOS, Android and Mobile App have found a place in the top 10.
- 55. Types of Mobile App • Mobile Web App (HTML5) • Hybrid Mobile App • Mobile Native App 5-Sep-17 55NIC 5-Sep-17 55NIC
- 56. Mobile Web App Pros: •No Installation, remains updated, readily available •Single code base, cross platform compatibility •Provides access to lots of native features •Can be pinned to home screen •Can work offline •Progressive web apps Cons: •Limited storage •Runs inside a browser •Can’t match the performance of native apps •Few native feature access are not available, eg: Contacts 5-Sep-17 56NIC 5-Sep-17 56NIC
- 57. Hybrid Mobile App • Hybrid development combines the best of both the native and HTML5 worlds. • Hybrid is a web app, primarily built using HTML5 and JavaScript, that is then wrapped inside a thin native container that provides access to native platform features. 5-Sep-17 57NIC 5-Sep-17 57NIC
- 58. Categories of Android Applications There are many android applications in the market. The top categories are − 5-Sep-17 58NIC 5-Sep-17 58NIC
- 59. History of Android The code names of android ranges from A to N currently, such as Aestro, Blender, Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwitch, Jelly Bean, KitKat, Lollipop, Marshmallow and Nougat, Oreo. 5-Sep-17 59NIC 5-Sep-17 59NIC
- 60. History of Android Applications 5-Sep-17 60NIC 5-Sep-17 60NIC
- 61. Android – Editors and IDEs Android Studio Eclipse Ionic DroidEdit Cordova Corona Titanium Xamarin 5-Sep-17 61NIC 5-Sep-17 61NIC
- 62. Hardware Requirements Microsoft® Windows® 7/8/10 (32- or 64-bit) 8 GB RAM recommended. Requires 1GB for the Android Emulator 4 GB of available disk space recommended (500 MB for IDE + 1.5 GB for Android SDK and emulator system image) 1280 x 800 minimum screen resolution For accelerated emulator: 64-bit operating system and Intel® processor 5-Sep-17 62NIC 5-Sep-17 62NIC
- 63. Software Requirements Java Runtime Environment (JRE) Android Studio 5-Sep-17 NIC 5-Sep-17 63NIC
Editor's Notes
- #31: Mary Meeker's presentation at Stanford University
- #61: API Level is an integer value that uniquely identifies the framework API revision offered by a version of the Android platform. The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes.