THE ASSURE MODEL 
WHAT IS THE ASSURE MODEL? 
The ASSURE model is a 
systematic plan for instructors 
to use when planning classroom 
use of media and technology.
ASSURE MODEL 
ASSURE is an acronym coined by 
the authors of our textbook which 
in their words, “is intended to 
assure effective instruction.”
HOW DOES THE ASSURE MODEL WORK? 
Gagne’ (1985) refers to the stages of the learning 
process as “events of instruction”. 
According to Gagne’s research, well-designed 
lessons progress through several stages: 
•Arousal of student’s interest 
•Presenting new material 
•Involve student in practice with feedback 
•Assess the student’s understanding 
•Follow-up activities with student
ASSURE MODEL 
ANALYZE LEARNERS 
STATE OBJECTIVES 
SELECT METHODS, MEDIA, & MATERIALS 
UTILILIZE MEDIA & MATERIALS 
REQUIRE LEARNER PARTICIPATION 
EVALUATE AND REVISE
ANALYZE LEARNERS 
GENERAL CHARACTERISTICS 
SPECIFIC ENTRY COMPETENCIES 
LEARNING SYTLES - how an individual 
perceives, interacts with, and responds emotionally to 
learning environments 
PERCEPTUAL PREFERENCES & 
STRENGTHS 
INFORMATION PROCESSING HABITS 
MOTIVATIONAL FACTORS 
11/20/2009PHYSIOLOGDIoCcumAentLing yFouAr insCtrucTtionOal DeRsignS
Perceptual Preferences & Strengths 
Learners vary greatly as to which sensory gateways they 
prefer using and which they are especially adept at using. 
The main gateways are: 
•Auditory 
•Visual 
•Tactile 
•Kinesthetic 
Proponents of the importance of this variable claim that 
slower and younger learners tend to prefer tactile or 
kinesthetic experiences; sitting and listening are difficult 
for them. Auditory and visual abilities tend to improve 
with maturity.
GREGORC’S MODEL OF 
“MIND STYLES”* (Processing Habits) 
Concrete sequential learners prefer direct 
hands-on experiences presented in a logical 
order. Prefer - Workbooks, programmed 
instruction, demonstrations, and structured 
laboratory exercises.
Concrete random learners lean 
toward a trial-and-error 
approach and learn quickly from 
laboratory experiences. Prefer - 
Games, simulations, 
independent study projects, and 
discovery learning.
Abstract random learners are 
distinguished by their capacity to draw 
meaning from human-mediated 
presentation and respond to tone and 
style of the speaker as well as the 
message. Prefer - Group discussion, 
lectures with question-and-answer 
periods, videotapes, television.
Abstract sequential learners 
decode verbal and symbolic 
messages adeptly, especially in a 
logical sequence. Prefer Reading & 
listening to presentations. 
11/20/2009 Documenting your instructional Design
Motivational Factors 
“What people will do as opposed to what they can do!”* 
Certain motivational factors are critical to the learning 
process 
•Anxiety 
•Focus of control (internal/external) 
•Degree of structure 
•Achievement motivation 
•Social Motivation 
•Cautiousness 
•Competitiveness *Keller, 1987
Student Motivation 
ARCS Model (John Keller, 1987) Four essential aspects 
of motivation 
Attention refers to whether students perceive the 
instruction as interesting and worthy of their 
consideration 
Relevance refers to whether students perceive the 
instruction as meeting some personal need or goal 
Confidence refers to whether students expect to 
succeed based on their own efforts. 
Satisfaction refers to the intrinsic and extrinsic 
rewards students receive from the instruction.
Intrinsic motivators are generated by 
aspects of the experience or task itself, 
i.e. a challenge or curiosity. 
Extrinsic motivators are generated by 
factors not directly related to the 
experience or task, i.e. grades, 
recognition. 
11/20/2009 Documenting your instructional Design
Physiological Factors 
Instruction must be adapted to take advantage of 
physiological factors. 
•Factors related to gender differences, health, 
and environmental conditions 
•Boys & girls respond differently to various 
school experiences 
•Hunger and illness impede learning 
•Temperature, noise, lighting, and time of day 
affect our ability to concentrate 
11/20/2009 Documenting your instructional Design
STATE OBJECTIVES 
The ABCD of Well-Stated Objectives 
Audience – Focus on what learners are doing. Learning is most likely 
to take place when learners are active. 
Behavior-The heart of the objective is the verb describing what the 
audience will have after the instruction (Helpful Hundred-next 
slide). 
Conditions-How will the performance be observed? 
Degree-Indicates the standard, or criterion, by which acceptable 
performance will be judged, i.e. time & accuracy.
Select Methods, Media, & Materials 
Choosing a Method -methods should be 
chosen based on the needs and learning 
styles of the students 
Choosing a Media Format -flip charts, slides, 
audio, video, computer multimedia. The 
instruction situation, learner variables, and 
nature of the objective must be considered.
Obtaining Specific Materials 
Selecting Available Materials 
Involving the Media/Technology 
Specialist 
Surveying the Sources 
Selection Criteria 
Instructor’s Personal File
Modifying Existing Materials 
Don’t violate copyright laws! 
Designing New Materials-Objectives, 
audience, cost, technical expertise, 
equipment, facilities, and time
Surveying the Sources 
Comprehensive Guides 
“A-V Online”- a CD-ROM that lists thousands of educational, 
informational, and documentary materials with sources. 
Bowker’s Complete Video Guide 
Selective Guides 
Only the Best Computer Programs 
Best Videos for Children and Young Adults 
The Elementary School Library Collection 
Evaluative Guides 
Booklist 
School Library Journal 
Choice 
Video Rating Guide
Selection Criteria 
Important questions to ask. 
•Does it match the curriculum? 
•Is it accurate and current? 
•Does it contain clear and concise language? 
•Will it motivate and maintain interest? 
•Does it provide for learner participation? 
•Is it of good technical quality? 
•Is there evidence of its effectiveness 
•Is it free from objectionable bias and advertising? 
•Is a user guide or other documentation included?
UTILIZE MEDIA & MATERIALS 
THE FIVE P’S In Utilizing Instructional Materials 
Preview the Materials!!!!!! 
Prepare the Materials (Practice) 
Prepare the Environment- 
Comfortable Setting, Suitable Lighting, 
Equipment Working 
Prepare the Learners-”Warm them Up” 
Provide the Learning Experience- 
”Showmanship”
GETTING READY 
PLANNING 
•Analyze your learners 
•Specify your objectives 
•Specify benefits and rationale for the learners 
•Identify the key points to cover 
•Identify the subpoints and supporting details 
•Organize the entire presentation in a logical 
and sequential order
REHEARSING 
mentally run through the 
presentation, do a standup rehearsal , 
give a simulated presentation, 
practice answers to potential 
questions, videotape yourself 
SETTING UP-check equipment, 
properly position equipment
PRESENTING 
ANXIETY 
Some anxiety and concern are important for an 
enthusiastic and dynamic presentation. 
Proper planning & preparation should reduce anxiety. 
Harness your nervous energy & use it positively with 
body movement, supporting gestures, and voice 
projection. 
Breathe slowly and deeply. Your cardiovascular 
system will slow down & ease the symptoms of 
anxiety.
DELIVERY 
Stand up, face the learners with your feet 10-12 
inches apart, don’t talk with your face to the 
chalkboard, stand to one side of the lecturn, move 
while you speak (don’t over do) 
VOICE- use a natural, conversational style; don’t read 
the presentation; use vocal variety and a comfortable 
pace; speak up and your rate will slow down; pause after 
a key point 
EYE CONTACT -establish eye contact, at least 3 seconds 
for each person; stop talking while you write 
11/20/2009 Documenting your instructional Design
DELIVERY 
GESTURES -Use natural gestures; don’t 
put your hands in your pockets 
VISUALS -”A picture is worth a thousand 
words”. Visuals tend to attract and hold 
learner’s interest. 
11/20/2009 Documenting your instructional Design
REQUIRE LEARNER PARTICIPATION 
Effective learning demands active participation by the 
learners 
Activities to allow learners to practice knowledge or skills 
•Student self-checks 
•Computer-assisted instruction 
•Internet activities 
•Group games 
Feedback should be evaluated before being learners are 
formally assessed 
Provided by teacher, computer, other students, or self-evaluation
EEVALUATE AND REVISE 
ASSESSMENT OF LEARNER ACHIEVEMENT have the 
following characteristics: 
•Have more than one correct approach 
•Are thought provoking, not simply requiring recall of 
memorized facts 
•Require decision making, rather than just rote 
memorization 
•Develop thinking in a variety of ways 
•Lead to other problems to be solved 
•Raise other questions
Types of authentic assessments include the 
following: 
Student projects such as 
writing assignments, 
science projects, and posters; 
performances such as giving speeches; 
oral questioning; 
discussions of controversial topics & current 
events; portfolios
EVALUATION OF METHODS & MEDIA 
•Were your instructional materials effective? 
• Could they be improved? 
•Were they cost effective? 
•Did your presentation take too much time?
REVISION AND REFLECTION 
• Sit back and look at the results of your 
evaluation data gathering. 
•Where there any discrepancies? 
•Did student achievement fall short on one or 
more of the objectives? 
•How did students react to your instructional 
methods and media? 
•Are you satisfied with the value of the 
materials you selected?

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Week 3 - ASSURE Model

  • 1. THE ASSURE MODEL WHAT IS THE ASSURE MODEL? The ASSURE model is a systematic plan for instructors to use when planning classroom use of media and technology.
  • 2. ASSURE MODEL ASSURE is an acronym coined by the authors of our textbook which in their words, “is intended to assure effective instruction.”
  • 3. HOW DOES THE ASSURE MODEL WORK? Gagne’ (1985) refers to the stages of the learning process as “events of instruction”. According to Gagne’s research, well-designed lessons progress through several stages: •Arousal of student’s interest •Presenting new material •Involve student in practice with feedback •Assess the student’s understanding •Follow-up activities with student
  • 4. ASSURE MODEL ANALYZE LEARNERS STATE OBJECTIVES SELECT METHODS, MEDIA, & MATERIALS UTILILIZE MEDIA & MATERIALS REQUIRE LEARNER PARTICIPATION EVALUATE AND REVISE
  • 5. ANALYZE LEARNERS GENERAL CHARACTERISTICS SPECIFIC ENTRY COMPETENCIES LEARNING SYTLES - how an individual perceives, interacts with, and responds emotionally to learning environments PERCEPTUAL PREFERENCES & STRENGTHS INFORMATION PROCESSING HABITS MOTIVATIONAL FACTORS 11/20/2009PHYSIOLOGDIoCcumAentLing yFouAr insCtrucTtionOal DeRsignS
  • 6. Perceptual Preferences & Strengths Learners vary greatly as to which sensory gateways they prefer using and which they are especially adept at using. The main gateways are: •Auditory •Visual •Tactile •Kinesthetic Proponents of the importance of this variable claim that slower and younger learners tend to prefer tactile or kinesthetic experiences; sitting and listening are difficult for them. Auditory and visual abilities tend to improve with maturity.
  • 7. GREGORC’S MODEL OF “MIND STYLES”* (Processing Habits) Concrete sequential learners prefer direct hands-on experiences presented in a logical order. Prefer - Workbooks, programmed instruction, demonstrations, and structured laboratory exercises.
  • 8. Concrete random learners lean toward a trial-and-error approach and learn quickly from laboratory experiences. Prefer - Games, simulations, independent study projects, and discovery learning.
  • 9. Abstract random learners are distinguished by their capacity to draw meaning from human-mediated presentation and respond to tone and style of the speaker as well as the message. Prefer - Group discussion, lectures with question-and-answer periods, videotapes, television.
  • 10. Abstract sequential learners decode verbal and symbolic messages adeptly, especially in a logical sequence. Prefer Reading & listening to presentations. 11/20/2009 Documenting your instructional Design
  • 11. Motivational Factors “What people will do as opposed to what they can do!”* Certain motivational factors are critical to the learning process •Anxiety •Focus of control (internal/external) •Degree of structure •Achievement motivation •Social Motivation •Cautiousness •Competitiveness *Keller, 1987
  • 12. Student Motivation ARCS Model (John Keller, 1987) Four essential aspects of motivation Attention refers to whether students perceive the instruction as interesting and worthy of their consideration Relevance refers to whether students perceive the instruction as meeting some personal need or goal Confidence refers to whether students expect to succeed based on their own efforts. Satisfaction refers to the intrinsic and extrinsic rewards students receive from the instruction.
  • 13. Intrinsic motivators are generated by aspects of the experience or task itself, i.e. a challenge or curiosity. Extrinsic motivators are generated by factors not directly related to the experience or task, i.e. grades, recognition. 11/20/2009 Documenting your instructional Design
  • 14. Physiological Factors Instruction must be adapted to take advantage of physiological factors. •Factors related to gender differences, health, and environmental conditions •Boys & girls respond differently to various school experiences •Hunger and illness impede learning •Temperature, noise, lighting, and time of day affect our ability to concentrate 11/20/2009 Documenting your instructional Design
  • 15. STATE OBJECTIVES The ABCD of Well-Stated Objectives Audience – Focus on what learners are doing. Learning is most likely to take place when learners are active. Behavior-The heart of the objective is the verb describing what the audience will have after the instruction (Helpful Hundred-next slide). Conditions-How will the performance be observed? Degree-Indicates the standard, or criterion, by which acceptable performance will be judged, i.e. time & accuracy.
  • 16. Select Methods, Media, & Materials Choosing a Method -methods should be chosen based on the needs and learning styles of the students Choosing a Media Format -flip charts, slides, audio, video, computer multimedia. The instruction situation, learner variables, and nature of the objective must be considered.
  • 17. Obtaining Specific Materials Selecting Available Materials Involving the Media/Technology Specialist Surveying the Sources Selection Criteria Instructor’s Personal File
  • 18. Modifying Existing Materials Don’t violate copyright laws! Designing New Materials-Objectives, audience, cost, technical expertise, equipment, facilities, and time
  • 19. Surveying the Sources Comprehensive Guides “A-V Online”- a CD-ROM that lists thousands of educational, informational, and documentary materials with sources. Bowker’s Complete Video Guide Selective Guides Only the Best Computer Programs Best Videos for Children and Young Adults The Elementary School Library Collection Evaluative Guides Booklist School Library Journal Choice Video Rating Guide
  • 20. Selection Criteria Important questions to ask. •Does it match the curriculum? •Is it accurate and current? •Does it contain clear and concise language? •Will it motivate and maintain interest? •Does it provide for learner participation? •Is it of good technical quality? •Is there evidence of its effectiveness •Is it free from objectionable bias and advertising? •Is a user guide or other documentation included?
  • 21. UTILIZE MEDIA & MATERIALS THE FIVE P’S In Utilizing Instructional Materials Preview the Materials!!!!!! Prepare the Materials (Practice) Prepare the Environment- Comfortable Setting, Suitable Lighting, Equipment Working Prepare the Learners-”Warm them Up” Provide the Learning Experience- ”Showmanship”
  • 22. GETTING READY PLANNING •Analyze your learners •Specify your objectives •Specify benefits and rationale for the learners •Identify the key points to cover •Identify the subpoints and supporting details •Organize the entire presentation in a logical and sequential order
  • 23. REHEARSING mentally run through the presentation, do a standup rehearsal , give a simulated presentation, practice answers to potential questions, videotape yourself SETTING UP-check equipment, properly position equipment
  • 24. PRESENTING ANXIETY Some anxiety and concern are important for an enthusiastic and dynamic presentation. Proper planning & preparation should reduce anxiety. Harness your nervous energy & use it positively with body movement, supporting gestures, and voice projection. Breathe slowly and deeply. Your cardiovascular system will slow down & ease the symptoms of anxiety.
  • 25. DELIVERY Stand up, face the learners with your feet 10-12 inches apart, don’t talk with your face to the chalkboard, stand to one side of the lecturn, move while you speak (don’t over do) VOICE- use a natural, conversational style; don’t read the presentation; use vocal variety and a comfortable pace; speak up and your rate will slow down; pause after a key point EYE CONTACT -establish eye contact, at least 3 seconds for each person; stop talking while you write 11/20/2009 Documenting your instructional Design
  • 26. DELIVERY GESTURES -Use natural gestures; don’t put your hands in your pockets VISUALS -”A picture is worth a thousand words”. Visuals tend to attract and hold learner’s interest. 11/20/2009 Documenting your instructional Design
  • 27. REQUIRE LEARNER PARTICIPATION Effective learning demands active participation by the learners Activities to allow learners to practice knowledge or skills •Student self-checks •Computer-assisted instruction •Internet activities •Group games Feedback should be evaluated before being learners are formally assessed Provided by teacher, computer, other students, or self-evaluation
  • 28. EEVALUATE AND REVISE ASSESSMENT OF LEARNER ACHIEVEMENT have the following characteristics: •Have more than one correct approach •Are thought provoking, not simply requiring recall of memorized facts •Require decision making, rather than just rote memorization •Develop thinking in a variety of ways •Lead to other problems to be solved •Raise other questions
  • 29. Types of authentic assessments include the following: Student projects such as writing assignments, science projects, and posters; performances such as giving speeches; oral questioning; discussions of controversial topics & current events; portfolios
  • 30. EVALUATION OF METHODS & MEDIA •Were your instructional materials effective? • Could they be improved? •Were they cost effective? •Did your presentation take too much time?
  • 31. REVISION AND REFLECTION • Sit back and look at the results of your evaluation data gathering. •Where there any discrepancies? •Did student achievement fall short on one or more of the objectives? •How did students react to your instructional methods and media? •Are you satisfied with the value of the materials you selected?