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Let’s Talk Usability
Fitzgerald Steele, Jr.
Director of Marketing
Integrated DNA Technologies
@fjsteele
A little bit about me
1993 1996 1998 2000 2005 2008
2012
I speak many languages.
LET’S DO SOME USABILITY
What makes a system usable?
What makes a system usable?
• Visible System Status
• System/Real World
Alignment
• User Control and
Freedom
• Consistency and
standards
• Error Prevention
• Recognition over Recall
• Flexibility and Efficiency
• Aesthetic and
Minimalist Design
• Help Users recognize,
diagnose, recover from
errors
• Help and
Documentation
http://www.nngroup.com/articles/ten-
usability-heuristics/
Getting Feedback
Quantitative Qualitative
Unmoderated
Moderated
What did we just do?
• Select a representative user
• Ask the participant to perform a
representative task
• Observe what the users do, where they
succeed. (Shut up and listen!)
http://www.nngroup.com/articles/usability-
101-introduction-to-usability/
NOW IT’S YOUR TURN…
• Partner with another person
• Ask them to perform a task
– If you have something you’re building you want them to
try, great!
– MegaBus: When is the cheapest time to ride to Chicago in
the next 30 days
– Icgov.org: When will compost be available? Where can I
get it
• Observe, take notes
– Complete Task? Y / N / With Help
– Time on Task
– Errors
SO…HOW DID IT GO?
Let's Talk Usability!
What’s the process?
• 5-10 users
• Task completion rates, confidence intervals
• Summarize, share, do something different
Let's Talk Usability!
My Favorite Usability Peeps
• Jakob Nielson – Nielson/Norman Group
• Jarod Spool – User Interface Engineering
• Luke Wroblewski – LukeW
• Jeff Gothelf – Perception Is The
Experience/Lean UX
• Jeff Sauro – Measuring Usability
My Favorite Usability Toys
• Ethn.io – Recruiting
• Loop11 – Unmoderated Testing
• Optimal Workshop – Unmoderated IA
• Verify – Design Surveys & feedback
• Visual Website Optimizer – AB/Multivariate Testing
• CrazyEgg - Heatmaps
• GoToMeeting – Moderated Remote Testing
• Google Analytics – Measure all the things, set goals,
track revenue
• SurveyMonkey – Post Usability Study Surveys, Single
Usability Survey question
http://vimeo.com/92744606
I’m totally interested
in hearing your
comments and
questions!
@fjsteele
Github: fitzgeraldsteele
http://fitzgeraldsteele.wordpress.com

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Let's Talk Usability!

  • 1. Let’s Talk Usability Fitzgerald Steele, Jr. Director of Marketing Integrated DNA Technologies
  • 3. A little bit about me 1993 1996 1998 2000 2005 2008 2012
  • 4. I speak many languages.
  • 5. LET’S DO SOME USABILITY
  • 6. What makes a system usable?
  • 7. What makes a system usable? • Visible System Status • System/Real World Alignment • User Control and Freedom • Consistency and standards • Error Prevention • Recognition over Recall • Flexibility and Efficiency • Aesthetic and Minimalist Design • Help Users recognize, diagnose, recover from errors • Help and Documentation http://www.nngroup.com/articles/ten- usability-heuristics/
  • 9. What did we just do? • Select a representative user • Ask the participant to perform a representative task • Observe what the users do, where they succeed. (Shut up and listen!) http://www.nngroup.com/articles/usability- 101-introduction-to-usability/
  • 10. NOW IT’S YOUR TURN…
  • 11. • Partner with another person • Ask them to perform a task – If you have something you’re building you want them to try, great! – MegaBus: When is the cheapest time to ride to Chicago in the next 30 days – Icgov.org: When will compost be available? Where can I get it • Observe, take notes – Complete Task? Y / N / With Help – Time on Task – Errors
  • 14. What’s the process? • 5-10 users • Task completion rates, confidence intervals • Summarize, share, do something different
  • 16. My Favorite Usability Peeps • Jakob Nielson – Nielson/Norman Group • Jarod Spool – User Interface Engineering • Luke Wroblewski – LukeW • Jeff Gothelf – Perception Is The Experience/Lean UX • Jeff Sauro – Measuring Usability
  • 17. My Favorite Usability Toys • Ethn.io – Recruiting • Loop11 – Unmoderated Testing • Optimal Workshop – Unmoderated IA • Verify – Design Surveys & feedback • Visual Website Optimizer – AB/Multivariate Testing • CrazyEgg - Heatmaps • GoToMeeting – Moderated Remote Testing • Google Analytics – Measure all the things, set goals, track revenue • SurveyMonkey – Post Usability Study Surveys, Single Usability Survey question
  • 19. I’m totally interested in hearing your comments and questions! @fjsteele Github: fitzgeraldsteele http://fitzgeraldsteele.wordpress.com