Lifted by the Cloud

Lifted by the Cloud – Presentation Script
This presentation by Wayne Caswell was submitted as part of a contest sponsored by the Federal
Communications Commission, the Coleman Institute for Cognitive Disabilities, and Raising the Floor,
located on the web at http://challenge.gov/challenges/82.
“Lifted by the Cloud” is presented as a vision of BIG Broadband and Cloud-based Accessibility. It’s based
on the author’s 2006 presentation on Fiber Optics and Gigabit-to-the-Home, his experience as a
technologist and futurist, and his vision of "Consumers with Easy access to services and service providers
with Equal access to consumers."
The narrated video is at www.youtube.com/watch?v=YRV4pTKa-Ng, and the PowerPoint slides and PDF
script with additional background info are available at www.slideshare.net/waynecaswell.

Telepresence
Video conferencing is a great way to keep in touch with office workers on one hand and grandchildren,
elderly parents, or caregivers on the other. The technology is available today and rapidly improving as
networks get faster.
PC-based products like Skype, Google Chat, iChat, and FaceTime are free if you already have a
broadband-connected PC with a webcam and speakers. High-def telepresence on TV comes with
consumer products like Microsoft Xbox 360 with Kinect and Logitech Revue with TV Cam. There are also
consumer versions of enterprise systems from companies like Cisco, Polycom, and Lifesize
Communication. And then there are the portable smart phones & tables, including iPhone4 and iPad2.
The choices are confusing because each has certain advantages, and the different products don’t always
communicate with each other. So how do we solve this interoperability problem so one device can
connect with family, healthcare providers, and employers who may each be on different systems? A
logical solution is with bridging technology in the network Cloud. Using a remote service to do that gives
the user flexibility to pick the solution that best fits their needs, not the one dictated by someone else.
The resolution of a high-def TV may be ideal for someone who’s deaf and relies on signing and lip-
reading. An iPhone4 or iPad2 is useful when your doctor says, “Show me where it hurts.” You can just
point the camera at the exact spot. And if there’s a need for multi-user conferencing so a patient, family
advocate, caregiver, and physician all be on the call at once, cloud services like VuRoom support that.

Telework
When telepresence is part of a Telework program, employers can hire the best candidates without
uprooting them and their family, and unemployed or mobility challenged knowledge workers can seek
new employment anywhere. Employers find that Telework supports people with disabilities that limit
mobility and moms who want to work from home. They also notice increased worker productivity and
reduced office expenses. And cities have noticed a reduction in rush hour traffic, pollution, and wear
and tear on roads, among other benefits.

Telemedicine
Healthcare costs are rising faster than inflation and will get worse as baby boomers retire and unless
something drastic is done in the field of telemedicine. Telepresence, for example, gives someone with

limited mobility or in a remote region access to big city medical services, but there are many other
health benefits of cloud computing.
Both Google Health and Microsoft’s Health Vault let Mom manage her entire family’s medical records
online in a secure vault that includes information about insurance, important contacts, prescription
drugs, shot records, baseline vital signs, and even a history of sensor readings. All of that is available
anywhere and on any device when needed, such as in an out-of-town emergency.
Advancements in new medical devices and services are evolving daily, but how are we to discover and
evaluate them? That’s the role of a new online community, Modern Health Talk, which connects people
with technologies for home healthcare. Like many other cloud-based services, it relies on social media
and a community willing to share personal stories, experiences and advice.

Distance Learning
Cloud computing can help reform the entire education system, from pre-kindergarten through college
and life-long learning. It can give young students access to the best teachers and course material
electronically, in ways that engage them and lets them learn at their own pace. Imagine taking trumpet
lessons from Winton Marsalis himself or participating in a music ensemble where each musician is in a
different city. For adults facing many career changes during their working life, the Internet cloud gives
them new opportunities with the ability to learn new skills for a new job while still working at the old
one. And for people with disabilities, cloud-based services make it easier to adapt course material to the
needs of the student without forcing them into a special school.
Cloud computing can help reform the education system, from pre-K through college and life-long
learning. Young students can learn at their own pace while accessing great teachers and course material.
Adults can develop skills for new job opportunities while still working at the old job. And course material
materials can be adapted for special needs.

Collaboration
Sharing documents with team members through email is so… old school. It’s also less secure than
collaborating online and working from the same master copy. That vision is real today with Google Apps,
a collection of cloud-based applications. Social media and other apps that bring groups of likeminded
people together online can give people new hope, inspiration and purpose so they can find the best way
to contribute to society.

Universal Design
Technology products for niche markets almost always cost more than mass market products, because
development serves fewer customers. So it makes more sense to design products for everyone
universally and incorporate different user interfaces for different needs.
Developers are starting to design products with flexibility to interact in different ways, including typing,
pointing or gesturing, speaking, and even thinking. Even the popular iPhone, with its black touch screen,
can be used by a blind person, thanks to the flexibility of also using speech commands and gestures.
Some products can also anticipate user needs and function automatically, whether based on a set of
predefined rules or through intelligent agents. A truly “smart” home, for example, would include
artificial intelligence and an army of distributed sensors, cameras, and microphones that give the home

a sense of what’s going on in the environment, the ability to learn and act on behalf of the occupants,
and the ability to carry on a natural language conversation.
But if you lived in a smart home, what would happen if you moved? All that learned “knowledge” of
your preferences would be lost – unless the knowledge is stored remotely in the Cloud.

Parallel Processing
One view of cloud computing has many users sharing the resources of a single application server.
Another view is to combine the resources of many PCs into a grid with the combined processing power
of a supercomputer. Consumers can already share the capacity of their otherwise-idle PCs across high-
speed networks to enable a World Community Grid. Parallel processing is then used to split complex
tasks into small pieces that can be processed simultaneously on thousands of personal computers to
address complex applications such as predicting the effect of global warming, fighting HIV & AIDS, and
detecting extraterrestrial intelligence through analysis of radio telescope data.

Personal Television
Broadcast television works well when a large demographic all watching the same content, but the on-
demand model is enabling mass personalization and user-generated content posted on sites like
YouTube. But with so much video content being generated, how will we find what’s meaningful to us
and absorb it?
Google, which already searches text, can adapt to search video with closed captioning and take users to
specific frames in the video where search terms are mentioned. But user-generated content doesn’t
have captioning. So why not use speech recognition to automatically add it?

Transcoding
It makes little sense to create, store and manage different video formats for phones, standard definition
and high-def TVs, as well as the ultra-high-def, 3D, and holographic displays of the future. Transcoding is
a solution that converts between different formats automatically, usually as part of a cloud-based
service.

Third Wave Computing
As more apps move from PCs to Internet services over high-speed lines, there’s less need for local drives
except as a buffer. Data stored in trusted services becomes accessible anywhere, from any device, and
can be shared securely with anyone you authorize. It’s like the PC itself is exploding into the cloud where
users no longer have to worry about software maintenance, security, anti-virus protection, and data
backups. All that’s left for them to worry about is the user interface, and that can be made flexible
enough for any special needs.

Lifted By The Cloud – Backup Material

What is the Cloud?
Cloud computing is a new buzz word derived from the cloud image that’s used to represent the Internet
and services running on remote servers. All you really need is a good web browser and access to the
Internet. You no longer have to install and maintain all of the software and data on your own computer
system but can rely on a trusted service for that.
The concept of using network-based services rather than PC-based applications is driven largely by big
corporate players like AT&T, Verizon, IBM, Microsoft, Google and Amazon. But it’s just another form of
distributed computing, enabled by technology trends, where network bandwidth capacity, or speed, is
getting cheaper faster than storage, and storage is getting cheaper faster than computing.
Cloud computing adds a new layer – services – to the Internet collection of data pipes, routers, servers
and networks. Behind the services are computing resources and companies we trust to manage the data
for us. We don’t necessarily care about how it’s implemented or what technologies are used or how it’s
managed. We only care that we have access to it and that it meets our reliability and security needs.
The key word here is “trust.” To be successful, cloud services must be trustworthy.
We all use some form of distributed/cloud computing every time we access the Internet – to make
airline and hotel reservations, buy stocks, read and respond to news stories and blogs online, use
Facebook or Twitter, share photos, watch videos on YouTube, etc. Each time we give up some personal
information in exchange for a benefit. We don’t often think or care much about what’s going on out
there in the cloud except that we want to reliably and securely do stuff and share stuff.

Alternative Visions
Is Cloud Computing a good thing or bad? Will I benefit personally? Will my family or company? Will
society? It all depends, and in many ways it’s up to us.
Futurists consider alternative visions of future events based on different assumptions and possible
scenarios. By understanding these possibilities and factors leading toward each, it’s easier to choose a
preferred future outcome and make plans to achieve it.

The Current Path Looks Dark
The path we’re currently on is driven by private industry profit motives, market-driven requirements,
and a political climate that favors big corporations over ordinary citizens. It’s a path where shareholders
demand that investments be financially justified in business terms such as profit margin, return on
investment, and payback period. It also sees big telecom companies as having a natural incentive to
build only enough network capacity to satisfy the bandwidth needs of the most popular and profitable
applications. They want their own apps to have a competitive advantage over those of competitors, and
bandwidth-intensive apps that don’t generate enough revenue are considered wasteful. So, they impose
limits over how much network capacity any one person, organization or application can use.
Along this dark path, network operators redline markets to serve profitable customers while ignoring
others. The underserved are stuck in the network slow lane with less access to education, jobs, influence
over government, and opportunity. Just as with individuals, entire communities stuck in the slow lane

are doomed and will eventually die off, unable to compete with those having greater opportunities in
the fast lane. That’s because business migrates to towns and nations with the best infrastructure,
including broadband infrastructure for cloud computing services.

What does our world look like with ten more years along our current path?
The FCC’s National Broadband Plan sets a 10-year objective of 100 megabits per second, but other
nations are planning for gigabit speeds and some have it already. With the FCC mandate, broadband
speeds will continue to rise and prices will continue to fall, just not as rapidly as in other nations with
more robust competition. Ultimately, it means we will continue to lose our competitive edge in
education, technology and business in a global economy, and the Digital Divide will widen considerably.
Congress will eventually be forced to address a worsening condition as social unrest increases and
voters rebel. But why wait?

The Alternative Looks Bright
It’s nice to be able to invent an alternative future, and I chose one where our leaders encourage
innovation by investing in broadband infrastructure – public networks with no limits. As a society we can
view such investments differently than private, for-profit corporations. Because politicians answer to
voters and not shareholders, at least theoretically, they can justify investments that take longer to
deliver benefits and can measure success in non-business terms such as increased economic
development, jobs creation, graduation rates, affordable healthcare, and national security.
Public networks can be installed along with other public works projects such as widening roads or fixing
sewer systems, thus reducing costs and eliminating much of the worry that private network operators
have with obtaining rights of way. By giving independent service providers open access to the public
networks, we can eliminate redundant overbuilds and increase competition. ISPs won’t have to install
and manage their own physical plant but can simply connect their electronics to public networks.
The Public alternative supports a vision of BIG Broadband at gigabit speeds with no incentive to throttle
bandwidth usage. Such a vison addresses today’s Chicken versus Egg dilemma, where many innovative
apps can’t even be developed without enough widely deployed network capacity. Many municipalities
have installed fiber networks to homes and businesses, and some already have the ability to deliver
gigabit speeds. There’s no reason why every American home can’t be connected that way. Simply
investing in open-access broadband infrastructure would give service providers equal access to
customers, and give consumers easy access to a wide range of competitive services.

Author BIO
Wayne Caswell is Founder and Senior Editor of Modern Health Talk, an online (i.e. Cloud-based)
community that connects people with technologies for home healthcare, aging in place, and persons
with disabilities. He’s a computer technologist and marketing consultant with over 40 years of
experience at IBM, Dell, Siemens and CAZITech, a consulting firm that he founded to focus on Digital
Home and Broadband Internet solutions.
Wayne is a past member of FCC Consumer Advisory Committee, where he served on Technology,
Homeland Security, and Underserved Communities working groups. He has lobbied for the rights of
municipalities to install public, open-access broadband networks that support Cloud Computing
concepts and has held leadership positions in various industry standards groups. Find more at
WayneCaswell.com.

Lifted by the Cloud

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Lifted by the Cloud