Linked in essentials 2018
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The document provides tips for using LinkedIn effectively, including building your profile, networking, and building your personal brand. It recommends customizing your profile with a professional photo and headline, detailing your experience, education and skills. It also suggests interacting on LinkedIn by following topics, joining groups, and engaging in discussions. Finally, it outlines how to build your brand by crafting a clear identity and message, and being consistent, relevant and interesting in your interactions.
Linked in essentials 2018
- 3. 1 • Build (update) your PROFILE 2 • Build (increase) your NETWORK 3 • Build (raise) your BRAND Agenda
- 4. But First, What is LinkedIn?
- 5. LinkedIn is one of the leading social media platforms in the world. Providing a place for individuals and businesses to network, connect, and create opportunities. LinkedIn stand out by providing significant value to its users in the following aspects: – Connecting talents & employing businesses; – A place for individuals to showcase their professional history. – Enabling businesses to generate leads and sales; It allows you to build relationship with potential job prospects. Ophir Gadot http://www.adscode.com/social- media/infographic-linkedin-facts-stats-2018/ …LinkedIn?
- 6. …LinkedIn? Company Info URL: https://www.linkedin.com/ Founded on: May 5, 2003 CEO: Jeff Weiner Headquarters: Mountain View, CA Employees: 8700 Salman Aslam https://www.omnicoreagency.com/linkedi n-statistics/ Total Number of LinkedIn Users: 500 million + Total Number of Monthly Active LinkedIn Users: 250 million + Total Number of LinkedIn Users from US: 144 million + Percentage of users that use LinkedIn Daily: 40% Number of New LinkedIn New Members 2 per second
- 7. …LinkedIn?
- 8. …LinkedIn?
- 9. Build your network before you need it! …LinkedIn? https://education.cu-portland.edu/blog/lifestyle/building-network/ if you are out of sight you are out of mind
- 10. …LinkedIn? ≠ Keep your private life separated from your professional life! LinkedIn is information rich and not a photo and personal sharing system!
- 14. à MAKE A GOOD FIRST IMPRESSION ß Make sure you have a professional photo and a catchy headline. Without a photo, you’ll be 10 times less searchable than your competition. Building a profile… Link a face to a name helps to establish trust
- 15. …just like on dating sites, first impressions mean everything. Building a profile…
- 16. What is the headline? It's what appears right under your name. You have 120 characters, including spaces, to present yourself! https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/ Building a profile…
- 17. https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/ Building a profile… Your LinkedIn headline shows up in search results just below your name.
- 18. Building a profile… Summarize your career: Your summary should include a compelling outline of your career, professional motivations, achievements and skills. Use 1st person… You are telling a story.
- 19. Customize the website link; Your profile URL is crucial for optimizing your profile making it more friendly sharable. Building a profile…
- 20. Building a profile… Next step: What is your experience? This is the area to show where you worked, the period, and your role!
- 21. Building a profile… Emphasize is your formal education? Every formal education is relevant for your career! You can find your alumni that can refer you to a new employee!
- 22. Building a profile… Have you volunteered? Specially in USA, volunteer experiences are extremely valuable! People that work for free cares for a cause!
- 23. Building a profile… What are your skills? Identify all the relevant skills you have for your career! In your connections profile, endorse their skills (if you really know it) and wait for endorsements in your profile. Usually it is a natural feedback…
- 24. Building a profile… Recommend your peers and ask for recommendations! People that doesn’t know you, will see how credible you are in the market! References and recommendations shows how trusted professional you are, and emphasizes the good professional history you have!
- 25. Building a profile… Accomplishments… Are your certified? Do you speak more than one language? Do you have publications? Awards? Successful tests done?.. Make it clear to your audience!
- 26. Building a profile… What are you interested in? It’s important to share what are the subjects, companies, groups or schools you are interested. It can help to find affinities in the massive LinkedIn users community, and you can grow together!
- 27. Interact and build your network
- 28. Interact and build your network Do you know the 3 Cs? Community; Content; Consistency.
- 29. Interact and build your network Do you know the 3 Cs? Community: Use your real life community to help build your social-media channels. By getting them to engage, you will start to build a foundation to attract new people. Content: Practically everyone is on LinkedIn for career purposes, so make your page a resource for your industry. Share engaging, original content with your followers that they can utilize in their everyday life. Consistency: Post often enough to keep people coming back to your page.
- 30. Interact and build your network The Hashtags # A good way to receive relevant contents to read and share with the LinkedIn community is to FOLLOW TOPICS, known as Hashtags.
- 31. Interact and build your network Be part of discussion GROUPS, they are great! If you want to be known in your area, be part of discussion groups. • Look for groups with huge audience; • Feel the group dynamics; • Post as individual, not as a brand; • Before self-promote you, take part in other discussions; • Share your point of view; • Now… Create your own topics but take care of cross-posting. https://www.clickz.com/12-best-practices-for-using-linkedin-groups-as-a-marketing-tool/24129/
- 32. Interact and build your network
- 33. Interact and build your network Question and discussion: I don’t know this person is inviting me to LinkedIn? Do I accept the invitation? https://theprofile.company/how-to-reply-to-a-linkedin-invitation-without-accepting/
- 34. Build Your Brand
- 35. Build your brand A BRAND is not a logo! A brand is a collection of perceptions in the mind of the public. Brands are born of experience and reflect reputation. How do you want to be perceived? What is the proposed value you have?
- 36. Build your brand
- 37. Build your brand Answer these 5 QUESTIONS: What are your GOALS? What is your VALUE? What are you PASSIONATE about? What MOTIVATES you? What makes you REMARKABLE? Just being good is not good enough.
- 38. Build your brand Take Inventory Develop Your Plan Craft Your Identity Choose the Right Channels Measure & Repeat Simple Unique Focused
- 39. Build your brand Follow these 5 RULES: Be DILIGENT Be CONSISTENT Be RELEVANT Be INTERESTING Be YOURSELF
- 40. Build your brand And Don’t Forget: • Make Yourself findable; • Connect the social medias; • Cultivate relationships with peers • Donate your expertise to a cause • Start & Join Conversations
- 42. Thank You