LinkedIn: Developing an Effective Profile
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The document provides guidance on enhancing one's LinkedIn presence by focusing on key areas such as professional profile photos, headlines, summaries, skills, and connections. It emphasizes the importance of a compelling profile, effective networking, and regular status updates to improve visibility and engagement. A checklist outlines specific actions to develop a robust LinkedIn presence through daily activities.
LinkedIn: Developing an Effective Profile
- 1. LINKEDIN: DEVELOPING PRESENCE MICHAEL-PAUL “JACK KELLY” JAMES
- 2. Michael-Paul "Jack Kelly" James 2 LINKEDIN: DEVELOPING PRESENCE Professional Profile & Cover Photo Headline with Keywords Complete Summary Skills & Expertise Customized URL Previous Experience Education Additional Contact Options & Twitter Industry & Alumni Groups Quality Contacts Status Updates Introductions Etiquette 5 Minute A Day Activities
- 3. Michael-Paul "Jack Kelly" James 3 PROFESSIONAL PROFILE & COVER PHOTO Puts a face to a name 7x more likely to be clicked on Instantly adds a finished look to profile Good Good Bad Worse
- 4. Michael-Paul "Jack Kelly" James 4 PROFESSIONAL PROFILE & COVER PHOTO Change Your Cover Photo Options to Select a Stock image or Add Your Own Instantly Creates a Professional Look with Personality Bore Better Best
- 5. Michael-Paul "Jack Kelly" James 5 HEADLINE WITH KEYWORDS Buzzwords Improve Searchability Examples of Good Headlines Audio Visual Professional & Event Design @ Eye Dialogue Lighting & Sound Lighting Technician & Set Designer @ Eye Dialogue Event Design Audio Engineer | Sound Installation | Lighting Technician | Eye Dialogue Headline
- 6. Michael-Paul "Jack Kelly" James 6 COMPLETE SUMMARY The Elevator Speech of LinkedIn: The First Section Clients See Option to Add Multimedia Links What you do Value Add Company Pitch Multimedia Links
- 7. Michael-Paul "Jack Kelly" James 7 SKILLS & EXPERTISE Include Your Buzzwords Increases Searchability
- 8. Michael-Paul "Jack Kelly" James 8 CUSTOMIZED URL Cleans up your Profile Demonstrates Awareness of Social Media Skills Provides a Palatable Link for Business Cards & Resumes Oops Nice
- 9. Michael-Paul "Jack Kelly" James 9 PREVIOUS EXPERIENCE Your Online Resume Stay Connected with Networks Include Job Description Job Responsibilities Accomplishments Awards Won Recommendations
- 10. Michael-Paul "Jack Kelly" James 10 EDUCATION Your Online Resume Stay Connected with Networks Include Degree Received Dates Attended Honors & Awards Organizations
- 11. Michael-Paul "Jack Kelly" James 11 ADDITIONAL CONTACT OPTIONS & TWITTER Additional Email Addresses and Phone Numbers Add Twitter
- 12. Michael-Paul "Jack Kelly" James 12 INDUSTRY & ALUMNI GROUPS Professional Forums Keep Updated on Industry News Option to Participate in Discussions Stay Connected with Former Contacts Discover New Connections Groups Work
- 13. Michael-Paul "Jack Kelly" James 13 QUALITY CONTACTS Quality of Quantity No Pressure to Accept Everyone Can They Introduce You? People You May Know Feature Sync Contacts Feature Your Connections
- 14. Michael-Paul "Jack Kelly" James 14 STATUS UPDATES Why Should I Post? Improves Visibility & Promotes Brand Viral Nature of Status Updates Keeps you Informed What Should I Post? Company Updates & Produced Content Interesting Articles You Have Read How Often Should I Post? 2 to 5 Times Per Week
- 15. Michael-Paul "Jack Kelly" James 15 INTRODUCTIONS How You Connect Recent Updates Follow Updates Job Opportunities
- 16. Michael-Paul "Jack Kelly" James 16 LINKEDIN ETIQUETTE Personalize Your Connection Message Who You Are & How You Connect Why You Are Connecting Provide Value rather than Request
- 17. Michael-Paul "Jack Kelly" James 17 5 MINUTE A DAY ACTIVITIES Monday Follow Targeted Companies & Check Posts Tuesday Find Contacts You Have Just Met & Search “People You May Know” Wednesday Check the Latest Updates on LinkedIn Groups Thursday Share an Update on Your Profile. Friday Like or Comment on Your Contacts Status Updates or Post in Groups
- 18. Michael-Paul "Jack Kelly" James 18 DEVELOPING PRESENCE CHECKLIST Professional Profile & Cover Photo Headline with Keywords Complete Summary Skills & Expertise Customized URL Previous Experience Education Additional Contact Options & Twitter Industry & Alumni Groups Quality Contacts Status Updates Introductions Etiquette 5 Minute A Day Activities