LinkedIn Master Class Webinar
2 likes744 views
The Social Advertising Master Class Webinar on LinkedIn aims to educate participants on advertising strategies, best practices, and content marketing on the platform for effective engagement. Key topics include measuring campaign success, targeting audiences, and optimizing sponsored updates to enhance visibility. Expert panelists will share insights and tips while facilitating interactive polls and a Q&A session.
More Related Content
Similar to LinkedIn Master Class Webinar (20)
LinkedIn Master Class Webinar
- 2. Welcome! Social Advertising Master Class: Why Attend? • Learn more about LinkedIn Advertising • Gain insight into best-in-class content marketing on LinkedIn • Tips, tricks, and best practices • Build your POV and talk track JOSH DRELLER VP, PRODUCT MARKETING 4C @mediatechguy
- 3. Webinar Details • Please ask questions for Q&A session at the end • There will be 3 polls throughout the webinar • You will receive a link to the webinar recording tomorrow
- 4. Today’s Agenda • Where LinkedIn Fits • What’s up in 2016 • Sponsored Updates • Accountability & Attribution • Editorial Best Practices • Advanced LinkedIn Ads Tips and Tricks • Q&A
- 5. Manage ads across the five major social publishers with a single sign-on. Power ads with ease through streamlined workflow. Invest in worthy audiences with targeting built on predictive data science. www.4Cinsights.com Social Ads
- 6. Today’s Expert Panelists ANDY GOLDMAN GLOBAL PARTNER LEAD LINKEDIN @agoldmanlinked MADALYN GUY STRATEGIST RESOLUTION MEDIA @maddieguy JENNIFER WORMINGTON PRODUCT MANAGER 4C @jsrose3
- 7. LIVE POLL #1 What is your most important LinkedIn advertising goal?
- 9. How is LinkedIn like other social networks?
- 10. Here’s what top companies are doing on LinkedIn
- 11. The mindset divide across social networks INVEST TIME SPEND TIME
- 12. Uniquely target against professional data points at scale
- 13. How do you onboard brands to LinkedIn ads?
- 14. 2016 roadmap for advertisers on LinkedIn
- 16. Sponsored Updates deliver rich content ACROSS ALL DEVICES VIA THE LINKEDIN FEED
- 17. Sponsored Updates value • Get your company’s updates to more people and attract new followers • Highly affluent and educating audience looking to share to their network. 90% of LinkedIn users make household decisions. • Reach just the right audience with our comprehensive targeting options • Get your message out on every device: desktop, tablet, and mobile • Set your own budget and choose from cost per click or cost per impression options • Easily test and optimize these ads to fine tune your efforts
- 18. Mobile: The feed is the place to be
- 19. SU best practices • Select a compelling visual. • Run 2 - 4 Sponsored Updates a week. • Run for 3 weeks, then test & iterate. • Add URL tracking codes to measure post- click actions (site visits and conversions). • Set up campaigns by audience. • Shift budget to the audience with the highest engagement rate.
- 24. Which best practice do you think is the most important to Sponsored Updates success? LIVE POLL #2
- 26. Measurement
- 27. Benefits and Considerations of Accountability
- 29. LinkedIn is tops for content marketers Which social media platforms does your organization use to distribute content? TWITTER88% LINKEDIN94% FACEBOOK84% YOUTUBE72% GOOGLE+64% SLIDESHARE41% PINTEREST33% INSTAGRAM24% VIMEO20% SOURCE: CONTENT MARKETING INSTITUTE (SEPT, 2015)
- 30. Any content does not equal good content
- 31. 6 goals of your LI content marketing strategy BE HELPFUL. Produce content that presents new knowledge or assists in professional decision making. BE INTERESTING. Spark conversations. Just don’t put out dull white papers all day everyday. HELP THEM HELP OTHERS. Content revolutionaries want to benefit their professional network by sharing your content. Consider sharability factor. HELP THEM HELP THEMSELVES. Sharing your content should make a content revolutionary seem smart, well-informed, clever, etc. FOCUS ON ACHIEVEMENT. Readers are consuming and sharing content to further their careers. BE EVERYWHERE. Consider how your graphics will look on a phone or tablet, because if it’s not formatted well you’ll lose trust and readers.
- 32. 32 60% 30% 10% Focus on top-of-funnel awareness, education, and inspiration
- 33. What kind of content marketer are you? SOPHISTICATED 8% Providing accurate measurement to the business, scaling across the organization. MATURE 24% Finding success yet challenged with integration across the organization. ADOLESCENT 29% Developed a business case, seeing early success, becoming more sophisticated with measurement and scaling. YOUNG 27% Growing pains, challenged with creating a cohesive strategy and measurement plan. FIRST STEPS 11% Doing some aspects of content, but not yet making content marketing a process.
- 34. Which content marketing persona best describes your organization? LIVE POLL #3
- 35. Advanced LinkedIn Tips & Tricks
- 37. Know your audience Relationship marketing requires a much deeper understanding of your audience’s • Likes/dislikes • Type of content they will register for • What they will share • What matters to their professional development • What will make a difference in the eventual purchase cycle
- 38. Let trending content direct your creative
- 39. Know your tools
- 40. Test & Optimize
- 42. Q&A
- 43. Thank You!