LinkedIn Overview
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LinkedIn is the world's largest professional social network, connecting users with other professionals, colleagues, businesses, and potential employees. It allows users to share ideas, discuss topics, and network. Profiles are the first impression others have of a user, so they should be professionally written and include a professional photo. Keywords should be optimized to help users get found in LinkedIn and Google searches. Content sharing and recommendations help establish expertise.
LinkedIn Overview
- 2. • THE WORLD'S LARGEST PROFESSIONAL SOCIAL NETWORK • CONNECTS USERS WITH • OTHER PROFESSIONALS; COLLEAGUES • BUSINESSES • CURRENT AND POTENTIAL EMPLOYEES • IDEAS AND DISCUSSIONS • FIRST AND LASTING IMPRESSION • PROFESSIONAL SOCIAL MEDIA ROLODEX • WATER COOLER • NETWORKING EVENT
- 3. LINKEDIN VS. FACEBOOK • Professional vs. Personal • Career vs. Home • Connections vs. Friends • Wall vs. Timeline • Both publicly traded (LNKD vs. FB) • It’s all about sharing
- 4. PROFILES Every existing and new person you request to connect with will judge you based upon how well your profile looks and reads. Making good first degree connections is KEY. If you don’t look professional then you must not be professional…perception is reality.
- 5. GET FOUND IN LINKEDIN AND GOOGLE SEARCHES• There were 5.7 billion professionally oriented searches done on LinkedIn in 2012. • First degree connections always appear first in search results. • Are you being found for keywords on LinkedIn? • Have you done your research using Google’s Keyword Tool to see what keywords you should be using on your Profile and in group discussions? • https://support.google.com/adwords/answer/299977 0 • Add the most important keywords to your LinkedIn profile title and your summary. Add those same top keywords to Skills and Expertise and other sections like Interests. • Quick Tip: Go to Google.com (make sure you’re signed out) and start entering your keywords. Google will auto-populate suggestions for searches. These suggestions are top searches performed on Google by other people.
- 6. EASY TO SEARCH PROFILE NAME • Don’t confuse LinkedIn search by putting in additional info in your name section. • No phone numbers, fax numbers or email addresses
- 7. PROFILE PHOTO • There should be absolutely no debate as to whether to include a photo on your profile. • LinkedIn relegates people with default grey avatars to the bottom of search results. • As humans we are experts at reading faces. If there’s no face to look at on your profile you’re at a huge disadvantage. • PROFESSIONAL!!!!!!!!!!!!! • http://andrewmacarthy.com/andrew- macarthy-social-media/10-terrible- examples-of-linkedin-profile-photos- bad-linkedin-profile-pics
- 8. YOUR PUBLIC PROFILE URL • Want to look like a LinkedIn n00b? Then don’t configure your public profile URL! • Same as the Name, make it easy to remember. • http://www.linkedin.com/in/do nhazelwood/ • Quick Tip: You should also include this link in your email signature, slide-decks, business cards and any other material that you hand out.
- 9. PERSONALIZE YOUR WEBSITES UNDER CONTACT INFO• When you edit your website, click on “other” in the drop down menu to open a new field that allows you to type in your business name, website name, call-to-action, or description of your website. • Quick Tip: Instead of “Company Website” or “Personal Website” this section can read “Find out more about me” or “Click here: for latest news on …”.
- 10. • Powerful Third Party Corroboration • When you’re asking for recommendations, provide a bulleted list of your skills, strengths and services so people will write a more accurate account of how well you performed your job and not: “She’s good at what she does”. • Write your own recommendation that the recommender can use or base their recommendation from. I RECOMMEND RECOMMENDATIONS
- 11. CONTENT IS KING• Add content you have created. • Use Slideshare for presentations that can be viewed anywhere on any device • All Star Status: • Photo • Past jobs & descriptions • 5 skills • summary • industry, postal code, location • education • 50 connections