The growth, current use and
future direction of LinkedIn
Stats and facts




FreshNetworks report: August 2011
@FreshNetworks



                                                            1


                                    www.freshnetworks.com
The growth of
  LinkedIn


                                        2


                www.freshnetworks.com
LinkedIn: Eight years since launch
Number of users in Millions




                                                             3


                                     www.freshnetworks.com
Membership growth




Overall, global memberships - free and paid for – on LinkedIn grew to
115.8 million in the second quarter of this year, up 61% on 2010. By Q1
2011, user numbers were beyond the 100 million mark.
 Image source: LinkedIn
                                                                                   4


                                                           www.freshnetworks.com
Membership demographic




                   70% of LinkedIn users are
                   between 25-54 years old.




                                                               5


                                       www.freshnetworks.com
Member connections




 There are over 1.3 billion connections between members on LinkedIn.




                                                                                6


                                                        www.freshnetworks.com
Member activity




                  Currently 17.8 million LinkedIn
                  users are members of groups
                  and 1.2 million post comments
                  to groups every week.
                                                             7


                                     www.freshnetworks.com
Fastest growing markets (% increase)




             Brazil 428%    India 76%




             Mexico 178%    France 72%
*2010 year-on-year growth
                                                                 8


                                         www.freshnetworks.com
Predicted LinkedIn growth by end 2011

 By looking at the growth figures for LinkedIn over the last three years
 and then considering the increase in users between 1st January and
 31st March we predict that:

 LinkedIn will have 165 million users by the end of 2011.




                                                                                     9


                                                             www.freshnetworks.com
Revenue increase




                   LinkedIn has also recently announced a
                   revenue increase of 120% - up year on year
                   to $121m (£74m) in the three months to
                   June.

                   Profit was also up to $4.5m (£2.8m),
                   compared to $4.3m (£2.6m) in the previous
                   year.


                                                                        10


                                                www.freshnetworks.com
Brands and
businesses on
  LinkedIn.

                                        11


                www.freshnetworks.com
Company pages
There are now over 2 million company pages on LinkedIn and almost 80
million job transitions have been tracked across the network.




                                                                                12


                                                        www.freshnetworks.com
Top companies on LinkedIn

                   Top 10 followed companies on
                   LinkedIn:

                   •   IBM
                   •   Hewlett Packard
                   •   Accenture
                   •   Microsoft
                   •   Oracle
                   •   Deloitte
                   •   PwC
                   •   Cisco
                   •   Apple
                   •   Google


                                                                 13


                                         www.freshnetworks.com
Most followed & most employees




                                                         14


                                 www.freshnetworks.com
Ratio employees to followers



                     On average, each company has 2.5
                     followers for each employee on
                     the site.

                     However, there are a couple of
                     standout performers:
                     • Apple has 6 followers .
                     • Google has 8 followers.




                                                                 15


                                         www.freshnetworks.com
Size of companies on LinkedIn

 • Largest companies (with 10,000+ employees) account for only 0.007%
 of company pages on the site.

 • Over three quarters of the organisations on LinkedIn are SME’s - 51%
 of which have between 1-10 employees and 27% have 11-50
 employees.




                                                                                  16


                                                          www.freshnetworks.com
Download the full report

   How and why are brands using LinkedIn?
     The growth, current use and future direction of LinkedIn




                         http://bit.ly/qNDa5b



                                                                                17


                                                        www.freshnetworks.com
Top companies on LinkedIn




                                                    18

                 © 2011
                            www.freshnetworks.com

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LinkedIn Slideshare

  • 1. The growth, current use and future direction of LinkedIn Stats and facts FreshNetworks report: August 2011 @FreshNetworks 1 www.freshnetworks.com
  • 2. The growth of LinkedIn 2 www.freshnetworks.com
  • 3. LinkedIn: Eight years since launch Number of users in Millions 3 www.freshnetworks.com
  • 4. Membership growth Overall, global memberships - free and paid for – on LinkedIn grew to 115.8 million in the second quarter of this year, up 61% on 2010. By Q1 2011, user numbers were beyond the 100 million mark. Image source: LinkedIn 4 www.freshnetworks.com
  • 5. Membership demographic 70% of LinkedIn users are between 25-54 years old. 5 www.freshnetworks.com
  • 6. Member connections There are over 1.3 billion connections between members on LinkedIn. 6 www.freshnetworks.com
  • 7. Member activity Currently 17.8 million LinkedIn users are members of groups and 1.2 million post comments to groups every week. 7 www.freshnetworks.com
  • 8. Fastest growing markets (% increase) Brazil 428% India 76% Mexico 178% France 72% *2010 year-on-year growth 8 www.freshnetworks.com
  • 9. Predicted LinkedIn growth by end 2011 By looking at the growth figures for LinkedIn over the last three years and then considering the increase in users between 1st January and 31st March we predict that: LinkedIn will have 165 million users by the end of 2011. 9 www.freshnetworks.com
  • 10. Revenue increase LinkedIn has also recently announced a revenue increase of 120% - up year on year to $121m (£74m) in the three months to June. Profit was also up to $4.5m (£2.8m), compared to $4.3m (£2.6m) in the previous year. 10 www.freshnetworks.com
  • 11. Brands and businesses on LinkedIn. 11 www.freshnetworks.com
  • 12. Company pages There are now over 2 million company pages on LinkedIn and almost 80 million job transitions have been tracked across the network. 12 www.freshnetworks.com
  • 13. Top companies on LinkedIn Top 10 followed companies on LinkedIn: • IBM • Hewlett Packard • Accenture • Microsoft • Oracle • Deloitte • PwC • Cisco • Apple • Google 13 www.freshnetworks.com
  • 14. Most followed & most employees 14 www.freshnetworks.com
  • 15. Ratio employees to followers On average, each company has 2.5 followers for each employee on the site. However, there are a couple of standout performers: • Apple has 6 followers . • Google has 8 followers. 15 www.freshnetworks.com
  • 16. Size of companies on LinkedIn • Largest companies (with 10,000+ employees) account for only 0.007% of company pages on the site. • Over three quarters of the organisations on LinkedIn are SME’s - 51% of which have between 1-10 employees and 27% have 11-50 employees. 16 www.freshnetworks.com
  • 17. Download the full report How and why are brands using LinkedIn? The growth, current use and future direction of LinkedIn http://bit.ly/qNDa5b 17 www.freshnetworks.com
  • 18. Top companies on LinkedIn 18 © 2011 www.freshnetworks.com