![4.
Translating Your Brand to Your Profile
1.
2.
3.
Profile Picture
Summary
Banner Image
Headline
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Include your impact
thesis here.
Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters](https://image.slidesharecdn.com/linkedintipstricks-190503062409/85/Linkedin-Tips-Tricks-7-320.jpg)
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- 6. LinkedIn Profile Check List Professional Headshot & Cover Experience Summary Headline Skills & ExpertiseEducation Organizations Courses Honors & Awards Recommendations Certificates Thought Leadership
- 7. 4. Translating Your Brand to Your Profile 1. 2. 3. Profile Picture Summary Banner Image Headline Pick a photo aligned with your role/brand. Members with a photo get: 9x More Connection Requests 21x More Profile Views 36x More Messages Include your impact thesis here. Utilize keywords from industries/roles of interest. Share about your interest, experience, career aspirations, etc. Create a banner image to highlight at a glance. Customize this - it shows up as your byline. Consider including the following: Use the following: Relevant Background Photo Logo(s), Products, & Services Social/Personal Website Areas of Expertise Call To Action "[Role/Department] at [Company] | Industry of Interest | Unique Statement" TIP: Editing on Mobile allows you to use more characters
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