Research and innovation is defined as extracting economic value from knowledge through generating, developing, and implementing new ideas for improved products, processes, and services. University research plays a key role in innovation as firms supported by university research are more innovative. Strategies to promote research and innovation focus on increasing public investment in R&D, expanding graduate students, increasing applied research funding, attracting technology companies, and demonstrating technologies. Research and innovation generates short, medium, and long-term benefits for society through direct economic activity, supporting researchers, contributing to education and skills, developing linkages, and expanding the knowledge base.