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Live with print
- 1. Life with Print The "Life with Print" series of publications is dedicated to meaningful use of print in the media mix, with the 2010 edition focusing on sustainability in sourcing and production of print and paper. Life with Print showcases many lavishly illustrated examples of work by printers and other professionals who take their environmental responsibilities seriously. In 2009, the main theme of the series was the integration of a new generation of digital media in the media mix. Life with Print centered on new applications in Web 2.0 and new media tools, featuring interviews with experts on the subject like Chris Anderson, Andrew Keen, Loie Le Meur, Yuko Tanaka and Marc Bressel. The examples described in the 2009 edition came from various well-known organizations, such as Eurostar, Shamir, the Indian Times and Hellmann’s. And for the first time there were references to additional online content. of internet in the media mix, with comments from various publishers The digital universe of paper and printing knowledge www.sappi.com/houston
- 2. Customer communication In 2008, the central theme was corporate communication in the media mix. Life with Print, that year, described various corporate identity tools and featured interviews with prominent members of the marketing and design community. The examples of successful print projects illustrating the subject matter came from organizations such as Daimler-Chrysler, Thyssen Krupp, Lamborghini, Deutsche Telekom and Fair Trade. The 2007 edition focused on integration and leading members of the international marketing scene. In the year before that, 2006, Life with Print covered the integration of brochures and catalogues in the media mix, featuring examples from famous brands like Otto, Yves Rocher, Spyker, Woolworths, Mercedes-Benz and La Redoute and interviews with experts from different branches of industry, highlighting the application flexibility of brochures and catalogues. Direct Mail is another important and unique aspect of the media mix, discussed in the 2005 edition by Seth Godin (About Permission Marketing) and Don Peppers (One-to-One- Marketing). Case studies featuring Guiness, Reader’s Digest and Unesco illustrate the successful use of direct mail in this issue of Life with Print. www.lifewithprint.com The digital universe of paper and printing knowledge www.sappi.com/houston