Liz Claiborne Inc. designs and markets global retail brands such as Kate Spade, Juicy Couture, and Lucky Brand Jeans. In 2007, the company restructured its strategy and organization to focus on branding, narrowing its portfolio, investing in design and supply chain, and aligning activities by brand. It also engaged designer Isaac Mizrahi to re-launch the Liz Claiborne brand in 2009. However, the company faced economic challenges as the housing market declined and consumer spending decreased.