Rewriting the La Mesa Verde Story
Students: Elizabeth Hillstrom, Elise Miller
Partner: Sacred Heart, La Mesa Verde
Agenda
Project Goals
Components
Mission Page
History Page
Leader Profiles Page
UAIZ Museum
Leader Videos
Arcelia
Martha
Rodrigo
Project Goals
Part I: Recast La Mesa Verde’s story for partners, donors, and local residents,
replacing the usual narrative of direct charity aid to one of building community
leadership and social justice
Part II: Write an informative and compelling letter encouraging landowners to take
advantage of San J ose’s new UAIZ to facilitate community rejuvenation,
beautification, and reclamation
Conceptual Map
LaMesaVerde
Story
Two-Pager
(mini sections of each
of the following)
Mission
History
Interviews
Recent Wins
UAIZ Letter
Written to
landowners,
also published
on website
Web Materials
Mission History
Leader Profiles
(Interviews)
Recent Wins
(UAIZ Museum)
Newsletter “Salad Bar”
Interviews
(Themed Excerpts)
Recent Wins (Mini)
Components of Project: Mission Webpage
An interactive infographic-based page
including:
Why food injustice exists
The importance of food justice work
The role and function of LMV
The impact of LMV on San J ose
Components of Project: History Webpage
A graphical page with a timeline
including:
How LMV began
Important moments,
beginnings, and victories
Information provided by LMV
historians
Components of Project: Leader Profiles Webpage
A multimedia page including:
Video interviews of the stories of
four community leaders
Intro paragraph on the role of
community leaders at LMV
Interview theme
Description of each leader
Components of Project: Four Leader Videos
Four short videos including:
LMV’s role in inspiring action,
involvement, and leadership
Personal anecdotes about the
experience of gardening
Central themes
Meaning of gardening
Involvement in food system
Being a gardener
Components of Project: UAIZ Museum Webpage
A multimedia page including:
Blurbs about UAIZ and its impacts on
communities and landlords
A narrative of the process of passing UAIZ
Photos documenting the process
Excerpts from four audio interviews
portraying the experience of agency among
community members
A link to the UAIZ letter
Components of Project: UAIZ Letter
Includes:
What the bill is
Tax benefits
Community benefits (in alignment with LMV narrative)
Eligibility
Partner organizations and resources
Steps to Applying
Components of Project: 2-Pager
Includes:
Condensed information from
Mission (“Our city”; “Our families”)
History (“Our story”)
Interviews (“Our experiences”)
Recent Wins (“Our activism”)
Tone and emphasis informed by our
interactions and experiences while
volunteering
Components of Project: Newsletter “Salad Bar”
Includes:
Themed excerpts from (video) leader interview narratives about
various experiences they have had in LMV, as a gardener, as an
activist, or as a community member
Themed excerpts from member interviews about the process
and experience of passing UAIZ, a condensed version of the
“Recent
Wins” narrative

More Related Content

PPTX
LMV leader profiles
PDF
00 compiled lmv project materials
PDF
Pwr91 syllabus
PDF
Pwr91syllabus
PDF
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
PDF
2015 Upload Campaigns Calendar - SlideShare
PPTX
What to Upload to SlideShare
PDF
Getting Started With SlideShare
LMV leader profiles
00 compiled lmv project materials
Pwr91 syllabus
Pwr91syllabus
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
2015 Upload Campaigns Calendar - SlideShare
What to Upload to SlideShare
Getting Started With SlideShare

Recently uploaded (20)

PDF
Exploring Food Cuisine in Switzerland as a Reflection of Culture and Daily Li...
PPTX
PPH Thesis Defense.pptxffffffffffgggghhajakka
PPTX
STRUCTURE_AND_COMPOSITION_OF_EGGS(Layers).pptx
PPT
(JD-AGS)area production estimates 18-12-2012 (1).ppt
PPTX
Energy Needuughjhookuykjgtjtjgjtiu lk.pptx
PPT
chapter 6-1 the scientific revolution (1).ppt
PDF
White Lupin (Lupinus albus L.) – Nutritional and Health Values in Human Nutri...
PPTX
Carbohydrates in foods and their functional properties
PPTX
FST-401 lecture # 7 Food Chemistry.pptx
PPTX
Micronutrient-Supplementation_RMCAB.pptx
PPTX
Asian Template.hjkjhgvckhvckhasadvdvdavdav
PPTX
Maternal & Child Dietary Interventions.pptx
PDF
Alkaloid content variations in Lupinus luteus L. and Lupinus angustifolius L.
PDF
The-Future-of-Healthy-Food-Report-wise-suggestions.pdf
PPTX
balanced-dietppt (1).pptx fodd dood dsasd
PPTX
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
PDF
Supercritical Fluid Extraction (1).pdjjjjf
PPTX
Moisture Stress and plants in Indian agricyulture study
PPTX
Preservatives : recent and future trends
PDF
UDISE PLUS 2025 Block cluster and school Wise Entry Status 20 Aug 2025 10am.pdf
Exploring Food Cuisine in Switzerland as a Reflection of Culture and Daily Li...
PPH Thesis Defense.pptxffffffffffgggghhajakka
STRUCTURE_AND_COMPOSITION_OF_EGGS(Layers).pptx
(JD-AGS)area production estimates 18-12-2012 (1).ppt
Energy Needuughjhookuykjgtjtjgjtiu lk.pptx
chapter 6-1 the scientific revolution (1).ppt
White Lupin (Lupinus albus L.) – Nutritional and Health Values in Human Nutri...
Carbohydrates in foods and their functional properties
FST-401 lecture # 7 Food Chemistry.pptx
Micronutrient-Supplementation_RMCAB.pptx
Asian Template.hjkjhgvckhvckhasadvdvdavdav
Maternal & Child Dietary Interventions.pptx
Alkaloid content variations in Lupinus luteus L. and Lupinus angustifolius L.
The-Future-of-Healthy-Food-Report-wise-suggestions.pdf
balanced-dietppt (1).pptx fodd dood dsasd
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Supercritical Fluid Extraction (1).pdjjjjf
Moisture Stress and plants in Indian agricyulture study
Preservatives : recent and future trends
UDISE PLUS 2025 Block cluster and school Wise Entry Status 20 Aug 2025 10am.pdf
Ad
Ad

Lmv final pres

  • 1. Rewriting the La Mesa Verde Story Students: Elizabeth Hillstrom, Elise Miller Partner: Sacred Heart, La Mesa Verde
  • 2. Agenda Project Goals Components Mission Page History Page Leader Profiles Page UAIZ Museum Leader Videos Arcelia Martha Rodrigo
  • 3. Project Goals Part I: Recast La Mesa Verde’s story for partners, donors, and local residents, replacing the usual narrative of direct charity aid to one of building community leadership and social justice Part II: Write an informative and compelling letter encouraging landowners to take advantage of San J ose’s new UAIZ to facilitate community rejuvenation, beautification, and reclamation
  • 4. Conceptual Map LaMesaVerde Story Two-Pager (mini sections of each of the following) Mission History Interviews Recent Wins UAIZ Letter Written to landowners, also published on website Web Materials Mission History Leader Profiles (Interviews) Recent Wins (UAIZ Museum) Newsletter “Salad Bar” Interviews (Themed Excerpts) Recent Wins (Mini)
  • 5. Components of Project: Mission Webpage An interactive infographic-based page including: Why food injustice exists The importance of food justice work The role and function of LMV The impact of LMV on San J ose
  • 6. Components of Project: History Webpage A graphical page with a timeline including: How LMV began Important moments, beginnings, and victories Information provided by LMV historians
  • 7. Components of Project: Leader Profiles Webpage A multimedia page including: Video interviews of the stories of four community leaders Intro paragraph on the role of community leaders at LMV Interview theme Description of each leader
  • 8. Components of Project: Four Leader Videos Four short videos including: LMV’s role in inspiring action, involvement, and leadership Personal anecdotes about the experience of gardening Central themes Meaning of gardening Involvement in food system Being a gardener
  • 9. Components of Project: UAIZ Museum Webpage A multimedia page including: Blurbs about UAIZ and its impacts on communities and landlords A narrative of the process of passing UAIZ Photos documenting the process Excerpts from four audio interviews portraying the experience of agency among community members A link to the UAIZ letter
  • 10. Components of Project: UAIZ Letter Includes: What the bill is Tax benefits Community benefits (in alignment with LMV narrative) Eligibility Partner organizations and resources Steps to Applying
  • 11. Components of Project: 2-Pager Includes: Condensed information from Mission (“Our city”; “Our families”) History (“Our story”) Interviews (“Our experiences”) Recent Wins (“Our activism”) Tone and emphasis informed by our interactions and experiences while volunteering
  • 12. Components of Project: Newsletter “Salad Bar” Includes: Themed excerpts from (video) leader interview narratives about various experiences they have had in LMV, as a gardener, as an activist, or as a community member Themed excerpts from member interviews about the process and experience of passing UAIZ, a condensed version of the “Recent Wins” narrative