The document discusses processes in the cloud and how they differ from traditional on-premise processes. It describes how cloud processes have characteristics of easy entry and exit, pay-as-you-go pricing, and receiving updates instead of upgrades. Capturing processes in the cloud allows for centralization, collaboration, and iteration compared to siloed operations, sales/marketing, and finance processes of the past. Mapping processes in the cloud results in capturing all pieces of the process, centralization, collaboration, and ongoing conversations about improving processes.