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Magazine cover codes and conventions (1)
- 1. Magazine Cover Codes and Conventions
- 2. Masthead Title is full page width in a unique font. This is the magazine’s trademark. Positioning statement How the magazine positions itself in the market place to distinguish it from other magazines. Issue date and price Main image One image, usually one person. Direct address No text over the face Buzzword Usually promotes something that is exclusive or for example where a magazine has a prize it will usually say the word "WIN" to promote something the reader can get for free. Puff An incentive which is place on the cover to make something stand out. Usually by putting text around a shape. Pug Where the corner of the page is covered and usually has a buzzword inside it. It is an incentive to open the magazine. Main coverline Largest text on the cover after the title. Anchors who the picture is. Sublines give details of what the article is about Coverlines These are about feature articles in the magazine. Usually one of two words for a heading to attract and intrigue the reader. Sublines give more information about the article. Coverlines frame the image. Colour scheme Usually a simple colour scheme using only a few colours Barcode Always on the front cover Subsidiary or secondary images Used to illustrate other content to show variety in the magazine. Anchored to coverline(s) Can create a sense that the magazine is packed with content
- 3. Masthead, this is the magazines trademark with the unique font to distinguish the brand Cover lines to intrigue the reader about the articles, and and a subline so they get more information on it Main cover line, the largest text on the cover after the masthead Main image, conventionally attractive people, direct address, many use celebrities to engage the reader to buy it Barcode Always on the front cover Simple colour scheme, usually black and white