The document summarizes 10 secrets of leadership based on a presentation given at the 2009 MAILCOM convention in Atlantic City, NJ. The secrets include: 1) lead by example, 2) respect and loyalty are inseparable, 3) recognition means more than just money, 4) communication is more than just talking, 5) know what you want to do, 6) tell people what to do not how to do it, 7) realize you're in sales whether you get paid commission or not, 8) great customer service is a requirement, 9) character counts, and 10) humor helps. The presentation was given by James P. Mullan and Paul Dreifuss.