Making Sense of Twitter for Business
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The document provides an overview of using Twitter for business purposes. It discusses why companies should use Twitter, including for branding, reputation management, customer service, and leads/sales. It then covers getting started on Twitter, such as creating a profile and finding people to follow. The document also discusses more advanced Twitter features like hashtags and lists. It provides examples of effective business uses of Twitter and reviews tools for Twitter management and metrics. The goal is to help businesses understand how to effectively use Twitter.
![Have
Fun!
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Making Sense of Twitter for Business
- 1. Making Sense of Twitter Sarah Worsham Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 2. a little about me... Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 3. Overview • Why use Twitter (for Business)? • Getting Started • Advanced Tweeting • Examples • Tools • Measuring for Success Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 4. Does Twitter seem like this? photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 5. Twitter can be like this... photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 6. Why use Twitter for Business? photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 7. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 8. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 9. Marketing: Branding & Awareness photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 10. Reputation photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 11. Building Community photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 12. Customer Service photo by Jacob Better @ Flickr CC - http://www.flickr.com/photos/jakecaptive/2108796628/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 13. Research & Development photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 14. Leads & Sales photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 15. Getting Started photo by Jon_Marshall @ Flickr CC - http://www.flickr.com/photos/jon_marshall/260978898/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 16. Sign up at Twitter.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 17. Fill in your profile (& pic!) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 18. Your public profile Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 19. Find People to Follow... Converse with.. Listen to... photo by malias @ Flickr CC - http://www.flickr.com/photos/malias/1551870489/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 20. Use search to find people (by industry, location, interest, etc.) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 21. Twitter directories can be helpful too Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 22. Be interesting, helpful, valuable, relevant photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 23. Share Good Stuff... photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 24. Listen photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 25. Make Tasty Offers photo by Brandon Fick @ Flickr CC - http://www.flickr.com/photos/ficken/2947739772/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 26. Play the Follow Game Avoid Spam photo by Arnold Gatilao @ Flickr CC - http://www.flickr.com/photos/arndog/3035341452/ Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 27. Don’t Get Caught Up in Numbers photo by auburnxc @ Flickr CC - http://www.flickr.com/photos/auburnnewyork/3959954739/ Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 28. Have Fun! photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 29. Advanced Tweeting photo by mikebaird @ Flickr CC - http://www.flickr.com/photos/mikebaird/2091939177/ Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 30. Hashtags Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 31. Twitter Lists Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 32. Twitter Chats Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 33. Examples... Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
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- 36. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 37. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 38. Tools photo by Sarah Worsham © All rights reserved Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 39. HootSuite Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 40. SproutSocial Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 41. Twitalyzer Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 42. Measuring for Success photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 43. Return on Social Media http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 44. Connect with me... Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean [email protected] Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 45. Any Questions? photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC