Mark Coatney - Social news
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The document provides an overview of Tumblr as a social platform where users can express their brand and connect with followers through posts. It highlights the demographics, usage statistics, and examples of successful Tumblr blogs used by various institutions like Newsweek and NPR to engage with younger audiences. The document emphasizes Tumblr's unique culture and the importance of active participation rather than merely promoting content.
Mark Coatney - Social news
- 2. Most social platforms are templated tube.com http://you http://faceb ook.com r.com http://twitte www.pintee st.com/8en
- 3. On Tumblr, express your brand
- 5. Stay Connected http://theeconomist.tumblr.com Follow Every Tumblr blog has a +Follow button Every new post you make is delivered directly to your followers on their Tumblr Dashboards
- 7. unikus reblogged your photo post: “Rainborough II” by hifry liked your photo post: “Rainborough II” by Aakash haleysblueeyes reblogged your photo post: “Rainborough II” by Aakash screwyouplato liked your photo post: “Rainborough II” by willmk reblogged your photo post: “Rainborough II” by titus-andonicus reblogged your photo post: “Rainborou kelsowelso reblogged your photo post: “Rainborough II” hyped-up-teacup reblogged your photo post: “Rainb sinbandera reblogged your photo post: “Rainborough II” sinbandera liked your photo post: “Rainborough II” psalms27 liked your photo post: “Rainborough II” by feelthebassinyourheart liked your photo post: “Rain unikus reblogged your photo post: “Rainborough II”
- 8. The network
- 9. 64 140 70 Million+ Tumblr Blogs Million+ monthly uniques Million+ new posts (48 million U.S.) everyday 1 6 , 5 0 0, 0 0 0, 0 0 0 monthly page views Source: Quantcast
- 10. 9, 1 0 0 ,0 5 2 Monthly UK Unique Users
- 11. Demographics Gender Age 35-49 54% 46% 18-34 Female Male 23% 44% 50+ 13% 13-17 18% Source: Quantcast
- 12. Where our users are posting from Jan 2012
- 13. How their posts travel Jan 2012
- 14. Use Cases
- 15. http:/newsweek.tumblr.com Newsweek Newsweek used Tumblr to speak to a new, younger audience and to provide a voice and personality to the institution.
- 16. http:/nprfreshair.tumblr.com Talk Like a Native NPR Fresh air is hugely successful on Tumblr because they aren’t just using Tumblr as a place to promote their radio program. Instead, they’re an active participant in Tumblr culture.
- 17. http:/guardianfood.tumblr.com Show Your Range The Guardian has several excellent Tumblr blogs, covering politics, music, etc. and including this food one. They’re the best example of a paper giving its component parts a voice on Tumblr.
- 18. http://livelymorgue.tumblr.com/ Bring Your Hidden Treasures to Life The Lively Morgue celebrates the “serendipity of discovery.” showing off some of the New York Times’ extensive photo archives. The blog also pairs with a store on the Times site where you can buy prints of the photos. “We’re eager to share historical riches that have been locked away from public view, and have been awaiting a platform like Tumblr that makes it easy to do so.”
- 19. http:/nationalpost.tumblr.com Let the Network Spread Your Message This National Post graphic was talked about all over the Web within hours after it was posted on Tumblr.
- 20. http:/on.washingtonpost.com Build Tumblr Into Your Site The Washington Post uses Tumblr to power its innovations blog. The page has all the navigation and advertising features of WaPo’s site, plus all of Tumblr’s ease of use and network distribution built in.
- 21. http:/cjchivers.tumblr.com A Presence for Reporters Many journalists use Tumblr as a notebook, an inspiration board, or, in the case of C.J. Chivers, a platform for additional reporting.
Editor's Notes
- #2: \n
- #3: network of people\n
- #4: network of interests\n
- #5: create and showcase what you love\n
- #6: find and keep track of cool stuff.\n
- #7: Every post from the blogs you follow & the topics you care about in an endless, constantly refreshing stream of photos, videos, audio & text. Reblog, like, reply, make a new post, & see the latest on the Tumblr Radar.\n\n
- #8: Take part in a community of highly creative people\n
- #9: \n
- #10: \n
- #11: And just yesterday,122k new users joined.\n
- #12: \n
- #13: Top 10 countries are: US (72m), Brazil (11m), UK (9.6m), Canada (7.8m), Germany (4.8m), France (4m), Australia (3.8m), Japan (3.6), Philippines (3m), Mexico (3m), other (20m)\n
- #14: \n
- #15: \n
- #16: Great clean layout that showcases the shoes.\n
- #17: Great clean layout that showcases the shoes.\n
- #18: Great clean layout that showcases the shoes.\n
- #19: If we posted 10 new archival pictures every weekday on Tumblr, just from our print collection, we wouldn’t have the whole thing online until the year 3935.\nA note about back stories: to enhance the photos’ value as artifacts and research tools, we’ll present an image of the reverse side of each print. In many cases, you’ll get to see how often the photo was used, in what context and at what size; the information provided by the photographer; and the information that made it into the published caption. An annotated reverse side of a photo from the morgue appears below, offering some clues about the kinds of notations you’ll see over and over again as you explore the Lively Morgue.\n
- #20: Great clean layout that showcases the shoes.\n
- #21: \n
- #22: Great clean layout that showcases the shoes.\n
- #23: \n