Marketing Strategies that make money while you sleep
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The document discusses the challenges and strategies in content marketing, highlighting how content has become a commodity and the importance of creating valuable content that resonates with audiences. It emphasizes the need to assess the impact of published content, the role of SEO, and how insights from user data can shape more effective marketing initiatives. Additionally, it encourages continuous adaptation and innovation in marketing strategies to remain competitive.
Marketing Strategies that make money while you sleep
- 1. Marketingin your SLEEPPhoto Credit: resaka
- 2. Content marketers have become
- 5. “I woke up to produce content no one wants”
- 6. eBay -32,000 Employees –7 shares
- 7. Comcast –115,000 employees-12 shares
- 13. OR
- 18. Death to the content calendar https://www.flickr.com/photos/chrisschoenbohm/
- 19. 1 man band https://www.flickr.com/photos/qsimple/
- 21. What content can I produce? Where do I start? Audiences? Personas? Keyword research? Twitter research ? FB research? Or…
- 22. Send a TWEET!
- 23. If you could ask your financial data any question, what would it be?
- 24. Lead to this…
- 28. Refused
- 30. “7 ways to…” Get you to click on this headline
- 31. Do I tip well?
- 34. 1 year later 15 person team
- 36. Content is too easyContent is a commodity
- 37. 36,000 articles
- 38. Do 1 thing well https://www.flickr.com/photos/lwr/
- 39. Give it away now
- 40. @iamchrisle
- 41. @iamchrisle
- 42. @iamchrisle
- 43. @iamchrisle
- 44. The REAL Win…
- 45. @iamchrisle
- 48. Improves MozTools? Win for SEER + ALL of YOU!
- 49. Not Sold?
- 52. 52 Sep 1 2012 –Jun 21 2014545,235
- 53. Where am I going?
- 54. 54 Well….
- 56. 56 Impact of SustainableContent
- 58. 58 Duration: 60 daysUsers: 294,000Investment: 200+ hrs$15,000
- 60. 60 Duration: 660 daysUsers: 292,000Investment: 0 hrs
- 61. Every day it gives answers
- 64. ZERO EFFORT Since Launch!
- 67. While I was sleeping https://www.flickr.com/photos/coriehowell/
- 68. I’m Addicted
- 72. DrPeteMoz
- 74. Big content is a BARRIER to ENTRY @dr_pete
- 75. DRIVE A WEDGE!
- 76. 1 Question: If your content was removed from the web, would anyone miss it?
- 79. The experience
- 80. 80 Failed #RCS
- 81. Slow down learn theJOURNEY
- 84. You job is not over when something RANKS!
- 88. Ranking, but not working, how do you know?
- 90. Keep Alive?
- 91. OR?
- 93. Do I have a good data set? Is this a problem worth solving? Occasional Use? Daily Use? Is this better than what exists? Did I overdesign the solution?
- 94. This CAN help people make better decisions CHOOSE: stick with it. What’s next?
- 95. Make a 20% oopsbudget
- 96. © 2014 SEER Interactive | All Rights Reserved page 96 Usertesting.com
- 97. Inspectlet.com
- 102. Mobile Pinch+ Zoom
- 104. Left over money?
- 106. Switch Gears
- 107. Obsession with “get money”
- 108. 108 Links get money@McGswagg
- 109. 1098 Quote Requests1.08% Conversion Rate
- 110. 11020 Quote Requests1.37% Conversion Rate
- 111. 111 8 Quote Requests $1,600 20 Quote Requests $4,000
- 112. 11215 Quote Requests0.62% Conversion Rate
- 113. 11354 Quote Requests4.73% Conversion Rate
- 114. 114 0.62% Conversion Rate $3,000 4.73% Conversion Rate $10,800
- 115. Useful #RCS that is not findable
- 118. Doesn’t Rank
- 119. Secret for you People LOVE it
- 120. This is PRECISELY why SEO is NEVER EVERGoing to die
- 121. We have no couponse-commerce site
- 123. Jan 2012 –Sep 2014$2.8M x 7% (commission) $196,000
- 124. 124 That doesn’t include the $$ from assets, increased rankings, assisted conversions etc.
- 125. Thank god for Six Flags!
- 126. Fun Tip: Email targeting w/ cancel pageSign up email
- 130. Fun Tip: Cancel Query TargetingCompetitor Frustration
- 131. Fun Tip: Email targeting w/ cancel pagesign up email
- 132. Fun Tip: Email targeting w/ cancel pagesign up email
- 135. Target pages in GDNDon’t use the comp. name in adsTarget pages ranking well about Comcast/SkySearch Companion Ads Search-GDN
- 136. Enterprise content to drive conversions & ease frustrations@chadgingrich
- 137. Helping Customers in your SLEEP https://www.flickr.com/photos/coriehowell/