Marketing Strategy
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The document outlines key aspects of a marketing strategy, emphasizing the importance of the marketing mix in shaping consumer decisions. It discusses the legal constraints on marketing and the potential for growth in international markets, highlighting challenges such as trade barriers and cultural differences. Recommendations for overcoming obstacles include joint ventures, licensing, and localization of brands.
Marketing Strategy
- 2. Key takeaways: Things to discuss: Importance of the marketing mix in influencing consumer decisions Recommending & Justifying a Marketing Strategy Legal controls on Marketing Growth potential of new markets in other countries
- 3. Marketing Strategy A marketing strategy is a plan to combine the right combination of the 4 elements of the marketing mix for a product or service to achieve a particular marketing marketing objectives.
- 4. Importance of the marketing mix in influencing consumer decisions
- 5. Recommending & Justifying a Marketing Strategy Marketing Budget02 Marketing Objective01 Target Market03 04 Balanced Marketing Mix
- 6. Legal Controls on Marketing Weights and Measures Trade Description Sale of Goods Supply of Goods and Services Act Pricing Claims The Consumer Contracts Regulations
- 7. Growth Potential of New Markets In Other Countries W
- 8. Higher Sales Wider Choice of Location Trade Barriers Opportunities Lack of Knowledge Cultural Differences Exchange Rate Changes Import Restrictions Increased risk of non-payment Increased transport cost Problems of entering foreign markets
- 9. Methods to overcome the problems of entering new markets abroad Joint Ventures Licensing International Franchising Localising Existing Brands
- 10. W Thankyou