10 ways to substantially 
monetize your exit strategy 
Semper Cogita LLC 
Copyright 2014 Semper Cogita LLC.
 Position your 
business to sell it 
 Consider intangible 
assets 
 Using your financials 
as a barometer 
 Solid business plan 
Copyright 2014 Semper Cogita LLC.
 Know your business 
climate 
 Understand the 
importance of a 
business valuation 
 Maximize your price 
Copyright 2014 Semper Cogita LLC.
 Succession planning 
• If you plan on leaving 
 Putting it all together 
Copyright 2014 Semper Cogita LLC.
 Are your sales 
Increasing or are they in 
a downward trend 
 Do you have a focused 
core business 
 Is your customer 
concentration no more 
than 10% per customer 
Copyright 2014 Semper Cogita LLC.
 Intangible assets are 
more important than 
tangible assets 
 Intangibles 
• Employees 
• Strong brand 
• Copyrights/trademarks 
• Customers/prospects 
• Long-term contracts 
• Market position 
Copyright 2014 Semper Cogita LLC.
 Best indicator of future 
performance 
 Three year’s worth of 
financial statements 
 Formal presentation 
 Audited financial 
statements most 
credible 
Copyright 2014 Semper Cogita LLC.
 Believable 
 Captivating 
 Well-researched market 
analysis 
 Shows management’s 
commitment 
 Make sure you target 
opportunities 
Copyright 2014 Semper Cogita LLC.
 A big determination of 
valuation 
 Valuation will affect 
marketability 
 Knowing your 
company’s multiple 
vs. the multiple of 
other companies in 
your industry 
Copyright 2014 Semper Cogita LLC.
 Data is available on 
many common industry 
multiples 
 Valuation experts and 
investment bankers 
know trends 
 Make sure the 
professionals you 
choose know your 
industry’s trends 
Copyright 2014 Semper Cogita LLC.
 A business valuation 
prepared by a 
professional will provide 
roadmap for managing 
expectations 
 Need for valuation 
company to have most 
current national data – 
expertise essential 
Copyright 2014 Semper Cogita LLC.
 Focus on your core 
competency 
 Review customer 
concentration 
 Industry specialization 
creates competitive 
advantage 
Copyright 2014 Semper Cogita LLC.
 Delegating key 
responsibilities 
• Senior management 
team 
 Customer relationships 
and direct ties to revenues 
 Can business thrive 
without you? 
Copyright 2014 Semper Cogita LLC.
 Advisory Team 
• Attorney and 
accountant with 
expertise in mergers 
and acquisitions 
 Legal Documents 
• Formal agreements 
with customers and 
suppliers trumps 
“handshake” 
understandings 
Copyright 2014 Semper Cogita LLC.
 Current paperwork is 
in order 
• Incorporation papers 
• Licenses 
• Leases 
 Operation is orderly 
 Business is still 
running smoothly 
even as you focus on 
sale 
Copyright 2014 Semper Cogita LLC.
 We have more than 30 years of 
financial experience 
 We have contacts to help you 
successfully evaluate and sell 
your business 
 We don’t charge you a fee 
 Call Dermot Farley 
732-915-2191 
thinking @ sempercogita.com 
Copyright 2014 Semper Cogita LLC.

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Maximize the sale of your business

  • 1. 10 ways to substantially monetize your exit strategy Semper Cogita LLC Copyright 2014 Semper Cogita LLC.
  • 2.  Position your business to sell it  Consider intangible assets  Using your financials as a barometer  Solid business plan Copyright 2014 Semper Cogita LLC.
  • 3.  Know your business climate  Understand the importance of a business valuation  Maximize your price Copyright 2014 Semper Cogita LLC.
  • 4.  Succession planning • If you plan on leaving  Putting it all together Copyright 2014 Semper Cogita LLC.
  • 5.  Are your sales Increasing or are they in a downward trend  Do you have a focused core business  Is your customer concentration no more than 10% per customer Copyright 2014 Semper Cogita LLC.
  • 6.  Intangible assets are more important than tangible assets  Intangibles • Employees • Strong brand • Copyrights/trademarks • Customers/prospects • Long-term contracts • Market position Copyright 2014 Semper Cogita LLC.
  • 7.  Best indicator of future performance  Three year’s worth of financial statements  Formal presentation  Audited financial statements most credible Copyright 2014 Semper Cogita LLC.
  • 8.  Believable  Captivating  Well-researched market analysis  Shows management’s commitment  Make sure you target opportunities Copyright 2014 Semper Cogita LLC.
  • 9.  A big determination of valuation  Valuation will affect marketability  Knowing your company’s multiple vs. the multiple of other companies in your industry Copyright 2014 Semper Cogita LLC.
  • 10.  Data is available on many common industry multiples  Valuation experts and investment bankers know trends  Make sure the professionals you choose know your industry’s trends Copyright 2014 Semper Cogita LLC.
  • 11.  A business valuation prepared by a professional will provide roadmap for managing expectations  Need for valuation company to have most current national data – expertise essential Copyright 2014 Semper Cogita LLC.
  • 12.  Focus on your core competency  Review customer concentration  Industry specialization creates competitive advantage Copyright 2014 Semper Cogita LLC.
  • 13.  Delegating key responsibilities • Senior management team  Customer relationships and direct ties to revenues  Can business thrive without you? Copyright 2014 Semper Cogita LLC.
  • 14.  Advisory Team • Attorney and accountant with expertise in mergers and acquisitions  Legal Documents • Formal agreements with customers and suppliers trumps “handshake” understandings Copyright 2014 Semper Cogita LLC.
  • 15.  Current paperwork is in order • Incorporation papers • Licenses • Leases  Operation is orderly  Business is still running smoothly even as you focus on sale Copyright 2014 Semper Cogita LLC.
  • 16.  We have more than 30 years of financial experience  We have contacts to help you successfully evaluate and sell your business  We don’t charge you a fee  Call Dermot Farley 732-915-2191 thinking @ sempercogita.com Copyright 2014 Semper Cogita LLC.