The document discusses different approaches to working with big data, including traditional and more radical methods. Traditional approaches include using geographical data to create maps and visualizations, as well as extracting historical events from texts. Radical approaches discussed are distant reading, which uses statistical analysis of large text collections, and cultural analytics, which applies interactive visualization to big data. Both traditional and radical approaches use visualization and pattern recognition in big data, but differ in that traditionalists favor structuring data through metadata and ontologies, while radicals believe data can speak for itself. The document also questions what big data will mean for how people relate to information and ideas.