Meaning of Marketing , Definition, comparision with 4P's, 4C's and 4A's

2. Meaning Marketing is a process of –creating – communicating –delivering offerings –that have value for customers, partners or society as whole (Marketing revolves around 4P’s or 4A’s and 4C’s)

3. 4P’s 4C’s 4A’s Product Customer Value Acceptability Price Cost Affordability Place Convenience Accessibility Promotion Communication Awareness