Measuring social media - updated
- 1. Measuring social media Emerson Povey, Digital Communities Editor @emersonp @amnestyuk http://www.flickr.com/photos/tomschenkenberg/2392891330
- 2. First, a quick check...
- 3. First, a quick check...
- 4. Measurement Reach How many people am I talking to? What makes more people join & follow us? Engagement How many of them are listening? How many of them are talking to/about us? Action How many of them are doing something? Are we changing long-term behaviour?
- 6. Our social broadcasting Peer sharing – both when asked to do so, and ‘organic’ sharing Measurement
- 7. Measuring 'reach' & 'engagement' (Who's seen it & done something?)
- 8. Do you know what your best update on Facebook was this week? Do you know – for sure – any correlation between your best updates in the last 6 months?
- 9. Likes and Shares Comments Clicks and views
- 10. Likes and Shares Comments Clicks and views
- 19. Twitter have launched some handy analytics: https://ads.twitter.com
- 21. They're engaged. Are they taking action?
- 22. Our social broadcasting Measuring action: the problem Peer sharing – both when asked to do so, and ‘organic’ sharing
- 23. Measuring action: the solution http://support.google.com/googlea nalytics/bin/answer.py?hl=en&ans wer=55578 Google Analytics Campaign system allows us to split out our social broadcast messages
- 24. http://www.amnesty.org.uk ?utm_source=social &utm_medium=facebook &utm_campaign=turkey &utm_content=standingman Measuring action: the solution http://support.google.com/googlea nalytics/bin/answer.py?hl=en&ans wer=55578
- 25. Measuring action
- 28. Measuring action – Google Analytics https://support.google.com/analytics/answer/1033017?hl=en-GB Use Advanced Segments to easily see your audiences in Google Analytics
- 30. Code share buttons Use the same campaign analytics to track Tweet and Google+ buttons
- 33. Sharing some good news…
Editor's Notes
- #6: Before we get onto all the sexy pie charts and measurements…Often measurement and monitoring of social is lumped into one big group – but we need to break things down. The context of the social messages we’re measuring is crucial to understanding success!