www.lrmi.net METADATA TAGGING IN EDUCATION What Every Publisher and Content Developer Needs to Know
THE LEARNING RESOURCE METADATA INITIATIVE The Learning Resource Metadata Initiative (LRMI) is a project co-led by the  Association of Educational Publishers (AEP)  and  Creative Commons (CC)  to build a common  metadata vocabulary  for  educational resources .    www.lrmi.net
THE LEARNING RESOURCE METADATA INITIATIVE The initiative will create an industry-specific  framework  that aims to revolutionize the  searchability  and  accessibility  of educational content.  8/22/11 www.lrmi.net
GOALS www.lrmi.net The Learning Resource Metadata Initiative aims to  improve discoverability  to make searching for and finding educational content online easier and more convenient for educators
BENEFITS Facilitation of  personalized learning –the right content at the right time Decreased production costs  through industry standardization Expanded marketplace for educational content through  increased visibility Addressing demands  of states  for standardized description  of learning resources www.lrmi.net
ROLES The Association of Educational Publishers’ Role: COMMUNICATIONS www.lrmi.net
ROLES The AEP is charged with: Overseeing the  communication aspects  of the project, including the creation of a project website Working to  garner support  from educational publishers, the education industry, the public and relevant media outlets www.lrmi.net
ROLES Creative Commons’ Role: TECHNICAL SPECIFICATIONS www.lrmi.net
ROLES Creative Commons is responsible for: Coordinating and overseeing the  technical specifications  and development of the common learning resources  vocabulary Convening and managing a  working group  of metadata experts www.lrmi.net
FUNDING The Learning Resource Metadata Initiative is funded by grants from: The William and Flora Hewlett Foundation  The Bill & Melinda Gates Foundation www.lrmi.net
SCHEMA.ORG What is Schema.org? Schema.org provides a collection of schemas  (html tags)  that webmasters can use to mark up their pages in ways recognized by major search providers Search engines including  Microsoft Bing ,  Google , and  Yahoo!  rely on this mark-up to improve the display of search results, making it easier for people to find the right web pages  www.lrmi.net
SCHEMA.ORG What’s the connection?  LRMI is one of the  first industry-specific frameworks  developed under Schema.org  Upon completion, the LRMI framework will be submitted to Schema.org, in hopes that it will become the  de facto  metadata framework for  tagging educational resources  on  the web  To increase interoperability and bolster chances of adoption, LRMI’s vocabulary will  build  off of the work already done by Schema.org and remain congruent with Schema.org’s framework www.lrmi.net
METADATA IS “DATA ABOUT DATA” www.lrmi.net Metadata Title: A Tale of Two Cities Author: Charles Dickens Publication Date: 1859  Pages: 400 Data It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light…
META TAGS IN ACTION
WHAT DO META TAGS  LOOK LIKE? www.lrmi.net <div itemscope itemtype =&quot;http://schema.org/Movie&quot;> <h1 itemprop=&quot;name&quot;&g;Avatar</h1> <div  itemprop=&quot;director&quot; itemscope itemtype=&quot;http://schema.org/Person&quot; > Director: <span temprop=&quot;birthDate&quot;>August 16, 1954)</span> </div> <span itemprop=&quot;genre&quot;>Science fiction</span> <a href=&quot;../movies/avatar-theatrical-trailer.html&quot; itemprop=&quot;trailer&quot;>Trailer</a> </div>
WORKING GROUP RESPONSIBILITIES Produce a  common metadata vocabulary  for learning resources with the input of an official Advisory Group and informed by public comment and feedback Submit the  framework  to Schema.org  Make recommendations for  long-term governance of the standard  www.lrmi.net
TECHNICAL WORKING GROUP Sheryl Abshire,  Calcasieu Parish Public School System Phil Barker, JISC CETIS Dan Brickley,  VU University Amsterdam Brian Carver,  UC Berkeley School of Information Cable Green, Creative Commons Greg Grossmeier,  Creative Commons  (Co-Chair) Charlie Jiang, Microsoft www.lrmi.net Michael Johnson,  Full Potential Associates  Mike Linksvayer, Creative Commons  (Co-Chair)  Joshua Marks, Curriki Brandt Redd, Gates Foundation Colin Smythe, IMS Global Stuart Sutton, Dublin Core Metadata Initiative Randy Wilhelm, netTrekker Lee Wilson, PCI Educational Publishing
ADVISORY GROUP The LRMI Advisory Group provides  technical  and practical knowledge to ensure the outcome of the project meets the needs of all constituencies. The LRMI Advisory Group is comprised of representatives from the project’s initial launch partners. www.lrmi.net
PROJECT MILESTONES June 7, 2011  AEP and Creative Commons announce the Learning Resource Metadata Initiative August 1, 2011  LRMI   Face-to-Face meeting   August 12, 2011  Technical Working Group composition announced August 17, 2011  The first meeting of the Working Group via teleconference  August 26, 2011  LRMI shares preliminary findings on existing education metadata vocabularies and real world use  September   2011  Review of existing metadata vocabularies, convene Advisory Group www.lrmi.net
PROJECT MILESTONES CONTINUED 8/22/11 September 16-18, 2011  LRMI at the Creative Commons Global Summit, Warsaw, Poland November   2011  Submit Schema.org expression, begin to develop list of early adopters December   2011  Finalize early adopters, begin to discuss implementation December 2011/January   2012  Public comment period January 2012  Finalize core vocabulary March   2012  Final Schema.org delivery www.lrmi.net
GET INVOLVED Partners and members of the LRMI  are committed  to providing  total transparency  and openness throughout the life of the project.    www.lrmi.net
GET INVOLVED Submit use cases and/or samples of existing schema (deadline 9/30) Public comment period Join the the LRMI Google Group ( groups.google.com/group/lrmi ) LRMI.net  discussion forums (live 9/30) LRMI webinar series Live presentations at education industry events and conferences (check website for schedule) www.lrmi.net
GREATER CHANCE FOR SUCCESS There is power in numbers! The LRMI leadership believes this project has a greater chance of success than previous or existing initiatives because of its implicit support from the three major search vendors— Google ,  Yahoo! ,   and  Microsoft Bing —and the early endorsement of 10 launch partners.  www.lrmi.net
LAUNCH PARTNERS BetterLesson Curriki Houghton Mifflin Harcourt The Institute for the Study of  Knowledge Management  in Education (ISKME) McGraw-Hill Education www.lrmi.net Monterey Institute for  Technology in Education (MITE) Pearson Promethean Scholastic Inc. SMART Technologies Inc.
CONTACT INFORMATION www.lrmi.net Charlene Gaynor CEO The Association of Educational Publishers [email_address] Greg Grossmeier Education Technology & Policy Coordinator Creative Commons [email_address] General Inquiries/Mailing List Signup [email_address]

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Metadata Tagging in Education—What Every Publisher and Content Developer Needs to Know

  • 1. www.lrmi.net METADATA TAGGING IN EDUCATION What Every Publisher and Content Developer Needs to Know
  • 2. THE LEARNING RESOURCE METADATA INITIATIVE The Learning Resource Metadata Initiative (LRMI) is a project co-led by the Association of Educational Publishers (AEP) and Creative Commons (CC) to build a common metadata vocabulary for educational resources .   www.lrmi.net
  • 3. THE LEARNING RESOURCE METADATA INITIATIVE The initiative will create an industry-specific framework that aims to revolutionize the searchability and accessibility of educational content.  8/22/11 www.lrmi.net
  • 4. GOALS www.lrmi.net The Learning Resource Metadata Initiative aims to improve discoverability to make searching for and finding educational content online easier and more convenient for educators
  • 5. BENEFITS Facilitation of personalized learning –the right content at the right time Decreased production costs through industry standardization Expanded marketplace for educational content through increased visibility Addressing demands of states for standardized description of learning resources www.lrmi.net
  • 6. ROLES The Association of Educational Publishers’ Role: COMMUNICATIONS www.lrmi.net
  • 7. ROLES The AEP is charged with: Overseeing the communication aspects of the project, including the creation of a project website Working to garner support from educational publishers, the education industry, the public and relevant media outlets www.lrmi.net
  • 8. ROLES Creative Commons’ Role: TECHNICAL SPECIFICATIONS www.lrmi.net
  • 9. ROLES Creative Commons is responsible for: Coordinating and overseeing the technical specifications and development of the common learning resources vocabulary Convening and managing a working group of metadata experts www.lrmi.net
  • 10. FUNDING The Learning Resource Metadata Initiative is funded by grants from: The William and Flora Hewlett Foundation The Bill & Melinda Gates Foundation www.lrmi.net
  • 11. SCHEMA.ORG What is Schema.org? Schema.org provides a collection of schemas (html tags) that webmasters can use to mark up their pages in ways recognized by major search providers Search engines including Microsoft Bing , Google , and Yahoo! rely on this mark-up to improve the display of search results, making it easier for people to find the right web pages www.lrmi.net
  • 12. SCHEMA.ORG What’s the connection? LRMI is one of the first industry-specific frameworks developed under Schema.org Upon completion, the LRMI framework will be submitted to Schema.org, in hopes that it will become the de facto metadata framework for tagging educational resources on the web  To increase interoperability and bolster chances of adoption, LRMI’s vocabulary will build off of the work already done by Schema.org and remain congruent with Schema.org’s framework www.lrmi.net
  • 13. METADATA IS “DATA ABOUT DATA” www.lrmi.net Metadata Title: A Tale of Two Cities Author: Charles Dickens Publication Date: 1859 Pages: 400 Data It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light…
  • 14. META TAGS IN ACTION
  • 15. WHAT DO META TAGS LOOK LIKE? www.lrmi.net <div itemscope itemtype =&quot;http://schema.org/Movie&quot;> <h1 itemprop=&quot;name&quot;&g;Avatar</h1> <div itemprop=&quot;director&quot; itemscope itemtype=&quot;http://schema.org/Person&quot; > Director: <span temprop=&quot;birthDate&quot;>August 16, 1954)</span> </div> <span itemprop=&quot;genre&quot;>Science fiction</span> <a href=&quot;../movies/avatar-theatrical-trailer.html&quot; itemprop=&quot;trailer&quot;>Trailer</a> </div>
  • 16. WORKING GROUP RESPONSIBILITIES Produce a common metadata vocabulary for learning resources with the input of an official Advisory Group and informed by public comment and feedback Submit the framework to Schema.org Make recommendations for long-term governance of the standard  www.lrmi.net
  • 17. TECHNICAL WORKING GROUP Sheryl Abshire, Calcasieu Parish Public School System Phil Barker, JISC CETIS Dan Brickley, VU University Amsterdam Brian Carver, UC Berkeley School of Information Cable Green, Creative Commons Greg Grossmeier, Creative Commons (Co-Chair) Charlie Jiang, Microsoft www.lrmi.net Michael Johnson, Full Potential Associates Mike Linksvayer, Creative Commons (Co-Chair) Joshua Marks, Curriki Brandt Redd, Gates Foundation Colin Smythe, IMS Global Stuart Sutton, Dublin Core Metadata Initiative Randy Wilhelm, netTrekker Lee Wilson, PCI Educational Publishing
  • 18. ADVISORY GROUP The LRMI Advisory Group provides technical and practical knowledge to ensure the outcome of the project meets the needs of all constituencies. The LRMI Advisory Group is comprised of representatives from the project’s initial launch partners. www.lrmi.net
  • 19. PROJECT MILESTONES June 7, 2011 AEP and Creative Commons announce the Learning Resource Metadata Initiative August 1, 2011 LRMI Face-to-Face meeting August 12, 2011 Technical Working Group composition announced August 17, 2011 The first meeting of the Working Group via teleconference August 26, 2011 LRMI shares preliminary findings on existing education metadata vocabularies and real world use September 2011 Review of existing metadata vocabularies, convene Advisory Group www.lrmi.net
  • 20. PROJECT MILESTONES CONTINUED 8/22/11 September 16-18, 2011 LRMI at the Creative Commons Global Summit, Warsaw, Poland November 2011 Submit Schema.org expression, begin to develop list of early adopters December 2011 Finalize early adopters, begin to discuss implementation December 2011/January 2012 Public comment period January 2012 Finalize core vocabulary March 2012 Final Schema.org delivery www.lrmi.net
  • 21. GET INVOLVED Partners and members of the LRMI are committed to providing total transparency and openness throughout the life of the project.   www.lrmi.net
  • 22. GET INVOLVED Submit use cases and/or samples of existing schema (deadline 9/30) Public comment period Join the the LRMI Google Group ( groups.google.com/group/lrmi ) LRMI.net discussion forums (live 9/30) LRMI webinar series Live presentations at education industry events and conferences (check website for schedule) www.lrmi.net
  • 23. GREATER CHANCE FOR SUCCESS There is power in numbers! The LRMI leadership believes this project has a greater chance of success than previous or existing initiatives because of its implicit support from the three major search vendors— Google , Yahoo! , and Microsoft Bing —and the early endorsement of 10 launch partners.  www.lrmi.net
  • 24. LAUNCH PARTNERS BetterLesson Curriki Houghton Mifflin Harcourt The Institute for the Study of Knowledge Management in Education (ISKME) McGraw-Hill Education www.lrmi.net Monterey Institute for Technology in Education (MITE) Pearson Promethean Scholastic Inc. SMART Technologies Inc.
  • 25. CONTACT INFORMATION www.lrmi.net Charlene Gaynor CEO The Association of Educational Publishers [email_address] Greg Grossmeier Education Technology & Policy Coordinator Creative Commons [email_address] General Inquiries/Mailing List Signup [email_address]