Mind map template com

Mind map template com

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  Mind Map Name: DanSgarbini Candidate Number:2005 Centre Number: 64135
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  Masthead Name Ideas Font:CRUSHED Crushed is a font that represents the hip hop lifestyle and its multiple aspects. These aspects include the street lifestyle, gang crime and the lifestyle in general. BUZZ is a term that denotes vibrancy and is a common hip hop terminology to denote passion. Font: Polar Vortex This font is bold, appealing and rough around the edges which matches 3 common characteristics for those within the hip hop industry. The term ‘Dope’ is a slang term which is used in the streets and is extremely familiar with those in my target audience (African American’s). Font: Motor Motor is a bold, large and informative font that is extremely relevant to the hip hop genre. However this font is not very readable which could be seen as a huge drawback. ‘Cliché’ is an extremely effective masthead title as it reveals to the audience that there is more than one side to my magazine and explores many aspects within Hip Hop. In addition ‘Cliche’ is also a well known skating brand which is extremely popular amongst African American teenagers (my target audience)
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  Brand Identity Social Media-Social Media pages generally feature on a magazine front cover/ contents page and keep all readers up to date with the magazine. Both Facebook and twitter pages ensure that the audience are able to follow and keep in touch with the magazine (builds a relationship.) Editorial- The purpose of an editorial is to build a ‘personal’ relationship (Katz) with the reader. I must also ensure that my editorial is presented in an informal tone in order to ensure that my magazine is relevant to my genre. I must therefore use terms such as ‘sick’ and ‘dope’ in order to appeal to my target audience. Product Placement- Throughout the creation of my magazine I will feature relevant products which are related to my genre. These hip hop related products include snapback caps, golden chains and many more modern products. This also gives the audience an insight to the hip-hop lifestyle and attracts ‘explorers’ (Maslow’s) who are aiming to find their social status. Web Address- The magazine web address is generally located in the barcode area, this remains a traditional and professional format. This builds the brand identity of my magazine and it also appears on most pages in order to give the reader an insight into my magazine. Price- The price of a magazine determines the social group and class of readers that you are aiming at. This also establishes the quality of the product and your brand in general.
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  PROPS
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  Strapline Language Your Home ofHip Hop: This is inspired by Sky Sports which is a well known sporting channel in the UK. Although this is irrelevant to hip hop this strapline is known across the country and I have made this relevant to my genre. This also builds a relationship between my magazine and the reader as the term ‘home’ allows readers to immerse themselves with the magazine (Katz). The Nations Buzz: This strapline will appeal to a wide range of readers due to the fact that it applies to the entire nation and also displays the significance of my magazine. I have also used a potential masthead name ‘Buzz’ which makes the strapline directly relevant to my masthead. Hustling to Hip Hop: This strapline reveals the hip hop lifestyle and multiple stereotypes associated with the genre. ‘Hustling’ displays the gang crime and street life of those who have become hip hop artists. This strapline will directly appeal to my target audience who most likely live this lifestyle and will inspire them to follow a rout of hip hop (Katz).