Mitch pt2
- 1. How effective is the combination of your main product and your ancillary tasks The main product that was set out for us to produce was a Newspaper, the newspaper that I produced was called “Bromley Sport”, and this meant that the paper was aiming at the area of local sport associated with the area of Bromley. The combination of these tasks and the main product gave the newspaper an overall better advertising brand. For instance the newspaper being produced is the starting block to actually getting it produced and actually getting it well known within the public eye. The paper that I created was well planned and researched into, so that it followed most conventions and for some parts challenged them if I felt that I could in some parts. Looking at other local papers such as the Bromley Times, Metro and the News Shopper allowed me to gain information and knowledge on the structure, layout of my text, photography and adverts. The paper that I designed would require extensive advertising to the public especially aiming at the target audience that my paper was aiming at, if I didn’t consider my target audience when creating my adverts, I would be attracting the wrong type of people to be reading my newspaper. Having two tasks is a benefit for the paper, for they are both very much different types of advertising. Having the newspaper poster advert has enabled me to put the main parts of the newspaper in the poster, this will most likely attract the audience to read it for it contains the main parts of what is going to be included in the paper in brief. This is always a benefit for it is clear and easy to read and will give the audience what they need to know about the paper without long winded information putting them off. The poster still needed to be researched and planned upon, for instance I researched into different poster types that were successfully used by main stream newspapers, such as the Guardian and Metro. This enabled me gain to have a base to start from and use conventions in, like the use of the same masthead colours from my paper and contact information. The next task of advertising the paper was a website, this is very much different type of advertising due to it being on the web. I started off by researching into many different examples used by big corporations such as Sky Sports and BBC sport. I also researched into local websites such as the Bromley Times Sport page. Researching into these websites allowed me to get an idea of what to expect on a professional website page. In my website I decided to use the same masthead colours and I did in the paper and poster, allowing people to relate all three of them together. I used certain links allowing viewers to explore other aspects of my website and other website linked with my paper. I decided to use the same stories that were used within my paper. I also used a sports link with all the up to date sport information. So to evaluate the effectiveness of the main product and the two tasks, is that the main Newspaper task will be positive if it appears professional and appeals to the right target audience, but it requires the two other tasks to work just as well and attract the readers
- 2. that I am requiring, if these tasks do not target the right audience or get the right message across to the them, then the paper will be unappealing and therefore lose interest. The production values of the paper are that the paper itself is going to be very high quality, keeping intact with the majority of newspaper conventions. The papers production values also are high importance and are taken very seriously, meaning the articles are going to have to be unbiased and have to provide the best insight possible. The main aspects that would prevent me from producing a high quality paper compared to others is the experience and skills needed. The people who produce these papers are highly experienced in their area and this allows them to draw on that to assist them when struggling, also I was on my own when producing the paper and it had a huge amount of work to cover such as photography, writing articles, producing the layout and designing the Masthead. However I think that I have designed a paper that will appeal to the target audience that I am trying to target. When designing these three products I was trying to connote a message of fairness. I wanted people to get the impression that my paper was non-biased. I think that this message is clear within my newspaper and my website but isn’t that clear within my poster. I think this because the poster doesn’t really contain any of the values that my paper and website do. Another message that I was trying to put across to the audience was that my paper would target only local sport. I think I have achieved this message due to all my stories being related to local events that have occurred and some which are occurring. The mode of address of my paper was formal which followed the conventions of newspapers. The headlines used were serious and included an elision. I decided to include an elision to reinforce how serious the some of the stories were. It also followed conventions of newspapers. The majority of the stories were formal but some were informal. I decided to include some informal stories due to the target audience that I am targeting. Some informal stories would appeal to them. Within my paper I included a variety of different signs and codes allowing the reader to decode their own meaning. For example, the photography used included a variety of action shots, this connoted that my paper was full of action. Overall I think that I have used a variety of codes and conventions when producing my newspaper to allow my audience to enjoy reading the paper, but at the same time take it seriously.