mcq in cs
- 1. cross culture 1. What was the challenge facing FedEx in the Chapter 2 opener? A) to influence Asian governments to allow FedEx to operate in their countries B) to increase awareness in Africa of the benefits of FedEx C) to increase awareness in Eastern Europe with a commercial that would work across this region with its differing cultures and languages D) to increase awareness in Latin America and the Caribbean with a commercial that would work across this region with its differing cultures and languages E) to influence Brazilian regulators to allow it to operate its service after normal working hours Answer: D Difficulty: hard 2. Which of the following is a cultural factor that affects consumer behavior and marketing strategy? A) demographic B) values C) language D) nonverbal communications E) all of the above Answer: E Difficulty: easy 3. Which of the following is NOT a cultural factor that affects consumer behavior and marketing strategy? A)demographics B) language C) exchange rates D) valuesE)nonverbal communications Answer: C Difficulty: moderate 4. Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of? A) nonverbal communication B) natural resources C) economic conditions D) exchange rates E) all of the above Answer: A Difficulty: moderate 5. Which of the following statements is FALSE regarding cross-cultural marketing? A) Marketing across cultural boundaries is a difficult and challenging task. B) Most categories of American products are generally prized throughout the world. C) There are both subtle and direct ethical issues involved in international marketing. D) While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures. E) Cultures may differ in demographics, languages, nonverbal communications, and values. Answer: D Difficulty: hard group discussion 1. Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product? A) membership in a grou B) a 20 year warrantee C) free maintenance for five years D) invitations to Harley Jamborees, Harley 101 safety courses, and Camp Harley E) greater attention from the police
- 2. Answer: A Difficulty: moderate 2. Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____. A) family B) organization C) group D) cohort E) generation Answer: C Difficulty: moderate 3. Tara is a marketing professor and is a member of the American Marketing Association. The members of this organization are associated with the discipline of marketing, either as academicians or as practitioners. The purpose of this organization is to disseminate research about marketing, to share best practices, and to foster the professional development of marketers. The American Marketing Associate is an example of a _____. A) group B) cohort C) generation D) primary group E) consumer group Answer: A Difficulty: moderate 4. Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? A) cohort group B) generation group C) community group D) reference group E) modeling group Answer: D Difficulty: moderate 5. Which criterion is used to classify groups? A) membership B) strength of social tie C) type of contact D) attraction E) all of the above Answer: E Difficulty: easy presentation skill 1. Relying on observable facts and going beyond individual preferences to arrive at a conclusion is called: a) Egocentrism b) judgement c) reasoning d) social brainwashing Ans. ) judgement 2. The claim that supports the principal claim in an argument is called: a) Opinion b) conclusion c) premise d) inductive analogy Ans. b) conclusion 3 In an inductive argument: a) Conclusion is 100% true when the premises are true b) We look for probability of the conclusion to be true from true premises c) There is strict relation between the premise and the conclusion d) Conclusion can be true when the premises are wrong Ans. d) Conclusion can be true when the premises are wrong 4. “She met with an accident that day because she was wearing that Red sari” is an example of
- 3. a) Common cause fallacy b) Coincidence c) Unqualified generalization d) Post hoc fallacy Ans. b) Coincidence 5. The fallacy of division a) Results from syntactic ambiguity b) Results from attributing the properties of the part to the whole c) Results from the argument that an event „y‟ must inevitably follow from event „x‟ d) Results from attributing properties of the whole to its parts Ans. a) Results from syntactic ambiguity writing skill 1.The risk part of this equation can be minimized, however, if investors do their homework. A. spelling error B. punctuation error C. capitalization error D. sentence correct Ans. D. sentence correct 2.Among other things, this requires finding out what a particular company does, how long it has been in business, and what its earnings record has been since it first began marketing its products or services, to consumers. A. spelling error B. punctuation error C. capitalization error D. sentence correct Communication Ans. capitalization error 3. For more conservative investors who want to minimize risk, companies listed on the dow jones industrial average may be of interest. A. spelling error B. punctuation error C. capitalization error D. sentence correct Ans. B. punctuation error 4.These firms, which include such large and well-known corporations as General Motors and Home Depot, all have a proven track record of sucsess. A. spelling error B. punctuation error C. capitalization error D. sentence correctCommunication Ans. D. sentence correctCommunication 5.Although investors are unlikely to double their money investing in one of these "blue chip" stocks; they will not lose their life savings either. A. spelling error B. punctuation error C. capitalization error D. sentence correctCommunic Ans. C. capitalization error
- 4. Reading skill 1 What is the state of the health system in America? It is A unsatisfactory.B satisfactory.C too risky.D too mechanised. Ans. C too risky 2 What can patients expect with regard to treatment in the U.S.A.? A.Frequent mistakes by doctors.B.Very honest hospital. C Personal attention.D Some of the most skilful nurses in the world. Ans D Some of the most skilful nurses in the world. 3 Among those Americans who cannot get proper health care are A some people who earn too much. B old people. C people with very large incomes. D private patients. Ans B old people. 4 My landlady was very …… when I had my bicycle accident. A merciful B pitiful C sympathetic D hearty Ans A merciful 5 The receptionist …… to ring another hotel to see if they had a room. A offered B suggested C recommended D invited Ans C recommended D invited