MMMedins: Multimedia Laboratories for Intangible Cultural Heritage Jesse Marsh, Atelier Studio Associato Roberto Albergoni, Herimed Association Natale Giordano, COPPEM Francesco Passantino, iTeam5.net
Intangible Cultural Heritage (ICH) “ Intangible cultural heritage (ICH) – or living heritage – is the  mainspring of our cultural diversity  and its maintenance a  guarantee for continuing creativity . “ Many elements of the ICH are  endangered , due to effects of  globalization, uniformization policies, and lack of means , appreciation and understanding which – taken together – may lead to the  erosion of functions and values  of such elements and to  lack of interest  among the younger generations.”   UNESCO Convention on ICH, 2003
The MEDINS Project “ Identity is Future, the Mediterranean Intangible Space” INTERREG III B MEDOCC Programme €  1.398.450 Budget, 29 months: 04/2006 – 09/2008 11 Partners in 5 Member States, 8 Partners from 5 MEDA Countries Objectives: Catalogue ICH with a common approach eg Sicilian REI Promote through local and international seminars, publications and web site Valorize ICH through pilot projects, multimedia and a final event Construct a network of MEDINS regions
Cataloguing Systems Handicraft Social Institutions Living Human Treasures Traditional craftsmanship Traditional Medicine Gastronomy Expressions Knowledge and practices re nature and the universe Popular Games & Sports Ritual Places Rituals and festive events Festivities Scenic Expression Knowledge Social Practices Music and Sound Oral Tradition Celebrations Performing Arts Murcia Region Sicilian REI “Books” UNESCO Domains
Multimedia Laboratories Cultural and artistic expression Documentation and recording of the immaterial Contamination between fragments of different cultures Production of new immaterial culture Technological experimentation New media to represent culture New systems for cataloguing-searching New tools for editing and distribution Validation of the REI system Operational experimentation of the catalogue Interaction with the “Semantic Framework” activity
Laboratory Network
Experimentation of Web 2.0 tools
Experimentation of Web 2.0 tools
Multimedia Jam - 19-21.05.2008
Virtual Museum Concept “ The ICH is  traditional and living  at the same time. The depository of this heritage is the  human mind , the human body being the main instrument for its enactment, or – literally – embodiment. The knowledge and skills are often  shared within a community , and manifestations of ICH often are  performed collectively .” UNESCO  Make ICH-related resources of different cultures  available to educational systems  in the Med space and globally Provide resources supporting a broad range of  local development strategies  that valorise Mediterranean cultures while respecting the survival of communities Generate a framework for the  sustainability of the common tools and resources  after project completion, within the context of the HERIMED network
Common Format
Semantic Framework
Distributed Multimedia Content
XML Interoperability <title> Sfincia di San Giuseppe </title> <lat> 38.09235 </lat> <lng> 13.50571 </lng> <language> English </language> <description> <p> The Sfincia di San Giuseppe, or sfincia (from the Latin spongia, … and topped with orange peels and crushed pistachios. </p> </description> <tag> sfincia, san giuseppe, father's day, sugar, ricotta </tag> <localisation> Bagheria, Palermo, Sicily, Italy </localisation> <definition> Ricotta-filled pastry  </definition> <local_definition> Sfincia di San Giuseppe  </local_definition> <qualification> Linked to religious event  </qualification> <occasion_type> Religious occasion  </occasion_type> <occasion_name> Feast of San Giuseppe  </occasion_name> <periodicity> yearly </periodicity> <per_start> March 19 </per_start> <per_end> March 19 </per_end>
Trans-Med Prototype
Multimedia Night at Palazzo Cutò
Dialogue Night
Policy Toolset HERIMED TRANSFORMER DIALOGUE NIGHT SICILIAN REI INTEGRATED ICH POLICY POLITICAL SCIENTIFIC SOCIAL UNESCO CONVENTION REGIONAL CATALOGUES PALAZZO CUTO’ COMMUNITY WALK
Conclusions ICT can play an important role in the promotion and preservation of ICH Public institutions responsible for ICH need to open up to the new role of Web 2.0 technologies Since ICH is defined by local communities, participatory strategies are necessary for any “virtual museum” approach Policies for the UNESCO Convention require multiple tools covering ICH’s political, scientific and social dimensions ICH needs to be put on the agenda for future ICT research areas such as semantic web, augmented reality, storytelling, etc.
Thank You… Jesse Marsh, jesse@atelier.it Roberto Albergoni, r.albergoni@herimed.org Natale Giordano, ngiordano@coppem.net Francesco Passantino, francesco@iTeam5.net

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MMMedins: Multimedia Laboratories for Intangible Cultural Heritage

  • 1. MMMedins: Multimedia Laboratories for Intangible Cultural Heritage Jesse Marsh, Atelier Studio Associato Roberto Albergoni, Herimed Association Natale Giordano, COPPEM Francesco Passantino, iTeam5.net
  • 2. Intangible Cultural Heritage (ICH) “ Intangible cultural heritage (ICH) – or living heritage – is the mainspring of our cultural diversity and its maintenance a guarantee for continuing creativity . “ Many elements of the ICH are endangered , due to effects of globalization, uniformization policies, and lack of means , appreciation and understanding which – taken together – may lead to the erosion of functions and values of such elements and to lack of interest among the younger generations.” UNESCO Convention on ICH, 2003
  • 3. The MEDINS Project “ Identity is Future, the Mediterranean Intangible Space” INTERREG III B MEDOCC Programme € 1.398.450 Budget, 29 months: 04/2006 – 09/2008 11 Partners in 5 Member States, 8 Partners from 5 MEDA Countries Objectives: Catalogue ICH with a common approach eg Sicilian REI Promote through local and international seminars, publications and web site Valorize ICH through pilot projects, multimedia and a final event Construct a network of MEDINS regions
  • 4. Cataloguing Systems Handicraft Social Institutions Living Human Treasures Traditional craftsmanship Traditional Medicine Gastronomy Expressions Knowledge and practices re nature and the universe Popular Games & Sports Ritual Places Rituals and festive events Festivities Scenic Expression Knowledge Social Practices Music and Sound Oral Tradition Celebrations Performing Arts Murcia Region Sicilian REI “Books” UNESCO Domains
  • 5. Multimedia Laboratories Cultural and artistic expression Documentation and recording of the immaterial Contamination between fragments of different cultures Production of new immaterial culture Technological experimentation New media to represent culture New systems for cataloguing-searching New tools for editing and distribution Validation of the REI system Operational experimentation of the catalogue Interaction with the “Semantic Framework” activity
  • 9. Multimedia Jam - 19-21.05.2008
  • 10. Virtual Museum Concept “ The ICH is traditional and living at the same time. The depository of this heritage is the human mind , the human body being the main instrument for its enactment, or – literally – embodiment. The knowledge and skills are often shared within a community , and manifestations of ICH often are performed collectively .” UNESCO Make ICH-related resources of different cultures available to educational systems in the Med space and globally Provide resources supporting a broad range of local development strategies that valorise Mediterranean cultures while respecting the survival of communities Generate a framework for the sustainability of the common tools and resources after project completion, within the context of the HERIMED network
  • 14. XML Interoperability <title> Sfincia di San Giuseppe </title> <lat> 38.09235 </lat> <lng> 13.50571 </lng> <language> English </language> <description> <p> The Sfincia di San Giuseppe, or sfincia (from the Latin spongia, … and topped with orange peels and crushed pistachios. </p> </description> <tag> sfincia, san giuseppe, father's day, sugar, ricotta </tag> <localisation> Bagheria, Palermo, Sicily, Italy </localisation> <definition> Ricotta-filled pastry </definition> <local_definition> Sfincia di San Giuseppe </local_definition> <qualification> Linked to religious event </qualification> <occasion_type> Religious occasion </occasion_type> <occasion_name> Feast of San Giuseppe </occasion_name> <periodicity> yearly </periodicity> <per_start> March 19 </per_start> <per_end> March 19 </per_end>
  • 16. Multimedia Night at Palazzo Cutò
  • 18. Policy Toolset HERIMED TRANSFORMER DIALOGUE NIGHT SICILIAN REI INTEGRATED ICH POLICY POLITICAL SCIENTIFIC SOCIAL UNESCO CONVENTION REGIONAL CATALOGUES PALAZZO CUTO’ COMMUNITY WALK
  • 19. Conclusions ICT can play an important role in the promotion and preservation of ICH Public institutions responsible for ICH need to open up to the new role of Web 2.0 technologies Since ICH is defined by local communities, participatory strategies are necessary for any “virtual museum” approach Policies for the UNESCO Convention require multiple tools covering ICH’s political, scientific and social dimensions ICH needs to be put on the agenda for future ICT research areas such as semantic web, augmented reality, storytelling, etc.
  • 20. Thank You… Jesse Marsh, [email protected] Roberto Albergoni, [email protected] Natale Giordano, [email protected] Francesco Passantino, [email protected]