#Modev presentation April 2013
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The document outlines the services provided by Appcessorize, focusing on the creation, deployment, and management of mobile applications for major companies. It emphasizes the importance of APIs and the necessity of managing partnerships and app ecosystems in a rapidly evolving mobile landscape. With a global network of developers and successful application benchmarks, the company aims to streamline the mobile app lifecycle for its clients.
#Modev presentation April 2013
- 3. Proprietary & Confiden:al 3 Appcessorize Everything!
- 4. Proprietary & Confiden:al 4 A Single Product: a Lightbulb You can either appcessorize it
- 5. Proprietary & Confiden:al 5 A Single Product: a Lightbulb Or Api-‐fy at the core
- 6. Proprietary & Confiden:al 6 A Single Product: a Lightbulb You s:ll need to manage Partners, Apps and API’s
- 7. Proprietary & Confiden:al 7 • Accelerate the crea:on, deployment and management of mobile applica:ons • For the world’s biggest companies • By providing the services and tools to support our customers The App LifeCycle™ Management Company
- 8. Proprietary & Confiden:al 8 Overview 1,500 Connec:ons Between Development Houses and OEM’s, Enterprises, Brands globally 10,000 Successful Applica:ons for your benchmarking and compe::ve analysis 4,000 Development partners On every con:nents for a beVer worldwide integra:on 60 Markets 80% of our work with our customers is repeat business
- 9. Proprietary & Confiden:al 9 5
- 10. Proprietary & Confiden:al 10 API
- 11. Proprietary & Confiden:al 11 #1 Mobility Mobile is biggest revoluKon in compuKng since emergence of Internet
- 12. Proprietary & Confiden:al 12 Images courtesy of Thomas Crampton, SCMP, China Daily, Philly.com, engadget.com
- 13. Proprietary & Confiden:al 13 Embrace or Resist? … You have 2 years
- 14. Proprietary & Confiden:al 14
- 15. Proprietary & Confiden:al 15 #2 Apps
- 16. Proprietary & Confiden:al 16 Web is Dead! The app has won!
- 17. Proprietary & Confiden:al 17 Being with customers all the Kme in the right context
- 18. Proprietary & Confiden:al 18 A Single Hotel • 18+ apps • 1M+ Downloads Universal Remote Control
- 19. Proprietary & Confiden:al 19 ApplicaKons are exploding across industries Publicly Available Apps (End 2012) Automo:ve Industrial Media Hotels 0 50 100 150 200 250 No. of Apps
- 20. Proprietary & Confiden:al 20 But really.......Businesses like it because…..
- 21. Proprietary & Confiden:al 21 #3 Developers Developer is not a developer
- 22. Proprietary & Confiden:al 22 Just like a doctor is not a doctor
- 23. Proprietary & Confiden:al 23 Make sure you choose the right developer!
- 24. Proprietary & Confiden:al 24 DEVELOPER COMPANY CATEGORIES 0 250 500 750 1000 Mobile App Developers Mobile Sodware Developers Game Developers Mobile Technology Providers Mobile Agencies Mobile Publishers # Companies Category 0 250 500 750 1000 1250 Others U:li:es LBS Social Media Produc:vity Entertainment # Applica:ons Plaform OS / Run:me APPLICATION PLATFORMS AND CATEGORIES Names, Posi:ons, Mobile Phone Numbers and Primary Email Addresses 26% 19% 16% 29% 8% C-‐LEVEL CONTACTS FROM AROUND THE WORLD 1% 1% 3000+ Network of Qualified & Incorporated Developers
- 25. Proprietary & Confiden:al 25 Unilever needs partners to deliver local relevance.
- 26. Proprietary & Confiden:al 26
- 27. Proprietary & Confiden:al 27 WTF #4 API
- 28. Proprietary & Confiden:al 28 Imagine you’re at a Restaurant Menu = API Order = Call Food = System Response
- 29. Proprietary & Confiden:al 29 API Cloud Network Network API Open an Applica:on 1 Opens another Applica:on 2 Interact with that Applica:on 4 Opens another Applica:on 5 Interact with that applica:on 3 Displayed on TwiVer on the web 6 Displayed on LinkedIn 7 Interact in LinkedIn 8 Connect to various email clients 9 In my LinkedIn Applica:on 10 API in AcKon
- 30. Proprietary & Confiden:al 30
- 31. Proprietary & Confiden:al 31
- 32. Proprietary & Confiden:al 32 Developer: Chris Chow Hong Kong Weather App Using mulKple APIs Hong Kong Weat Hong Kong Obse Protec:on Depa Hong Kong weat update and more
- 33. Proprietary & Confiden:al 33
- 34. Proprietary & Confiden:al 34 API = BFF!
- 35. Proprietary & Confiden:al 35 #5 Management ReviewAnalyze&Metrics Market,Promote&TrackTrends Industries CorporaKon Systems Integrator Agencies Developer Public Store Private Store Features Plaform Web Services Services Own Services CRM BCP Si EAM EAM BPM SaaS Tools & Services
- 36. Proprietary & Confiden:al 36 Number of Apps Complexity Comes with Complexity -‐ brand damage -‐ increased cost -‐ longer :me to market -‐ IP leakage. ApplicaKon diversity Number of Plaforms Number of Languages
- 37. Proprietary & Confiden:al 37 For a whole Industry: AutomoKve You can either appcessorize it…
- 38. Proprietary & Confiden:al 38 For a whole Industry: AutomoKve Or Api-‐fy it at core…
- 39. Proprietary & Confiden:al 39 For a whole Industry: AutomoKve And then you need to manage Partners & Apps ApplicaKons Partners
- 40. Proprietary & Confiden:al 40 Define your needs Know what's happening to make smart decisions • Roadmap Defini:on • App + API directories • Compe:tor benchmarking for Apps + APIs • Relevant news for Apps + APIs • Brief crea:on for your projects • Trend reports Our plaform to manage your complete App Lifecycle Building your sohware Manage assets and partners securely • 3 best of class qualified developers • Partner Network Management • Project documenta:on aggrega:on • Tracking for your project workflow
- 41. Proprietary & Confiden:al 41 Engaging with your customers Get your sohware downloaded • Appstore distribu:on & discovery • Social media outreach to drive downloads • In-‐app and mobile promo:on for downloads • Drive API calls Our plaform to manage your complete App Lifecycle Measuring your performance Analyze the ups and downs of your applicaKons • Appstore distribu:on & discovery • Social media outreach to drive downloads • In-‐app and mobile promo:on for downloads • Drive API calls
- 42. Proprietary & Confiden:al 42 APPS API DEVELOPERS MOBILITY 5 things that are criKcal to Your business Exicon Plaform
- 43. Proprietary & Confiden:al 43 End 2 End Service….thought through
- 44. Proprietary & Confiden:al 44 IntegraKon is the key
- 45. Proprietary & Confiden:al 45
- 46. Proprietary & Confiden:al 46 Connected Home, Connected Devices
- 47. Proprietary & Confiden:al 47 Transforming business by Application CHAIRMAN & CEO Stefan Rust [email protected] WEBSITE www.exiconglobal.com