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MOJO DPS
- 1. Drop Cap – The drop cap is In place to allow the reader to know where the article begins, this creates ease for the reader, and the easier the magazine is to read the more it will attract to an audience. The drop cap is in a serif font as it matches with the rest of the font in the by line, showing formality which is expected by the older target audience. Main Image – The main image takes up a whole page of this double page spread as it varies the type of media quite well as just writing would not be aesthetically pleasing to the audience. It is a medium long shot as it shows clothes, background, facial expression, body language and props. The smart apparel suggest that this person is an indie artist and the cool expression represents the stereotypical indie approach of not caring. The picture is black and white, this could suggest that this is an old picture of the model which fits with the article as it is about his whole career over many years. The fact he is holding a guitar shows evidentially that this is a music magazine; the big picture may also attract an audience as it is common for people to cut out pages like this for collections etc. Main Text – The main text is in sans serif font and under bold captions, this makes the article much more segmented and easier to read. It is written in black to stick with the colour scheme and stand out on the white page, the use of BOW (black on white) is to create ease for the reader as it is very clear to read. The main text is written in columns so the reader can identify that it is a magazine. The sans serif font is to show a slight informality in this style of music, this is indie rock that implies smart but not formal. Pull Quote – The pull quote is in red as it allows the reader to have a snippet of what the main article will be like. It is positioned at the end of the article as it is not the most important thing on the page however it is written in red which suggests it should be read first over the main article. This is proven as the colour red connotes importance for example stop signs. It is written in serif font to match the other conventions of the double page spread, this once again makes the article seem more formal for the elder audience. Certain parts of the pull quote are written in bold, these are parts of the pull quote that stand out on their own. The whole reason the pull quote is there is to draw the attention of the reader and give them an insight on the article. Colour Scheme – The colour scheme of red, white and black matches that of the front cover and contents page. This creates a sense of cohesion making the magazine seem more professional. It also gives the magazine a sense of movement as each page matches the other sticking with basic clear colours. Page number/Magazine Name – The page number is located in the bottom left of the magazine as this is the conventional place for it and is the least important part of the magazine so should be out of the way. It is their to create ease for reader when using the contents page. The magazine name, so in this case ‘MOJO’ is there to enforce that idea of branding as the more it is seen the more it will be remembered which creates a customer loyalty which could lead to more copies being sold