ColdFusion Summit 2016
Monetizing Business Models:
ColdFusion and APIs
Brian Sappéy
Who Am I?
 Applications Architect
 Manager of Engineering
 Hackathon Champion
 ColdFusion for 10 years
 E-Commerce
 Market America and Shop.com – 8 years
 Originally from Chestertown, Maryland
 Reside in Browns Summit, NC
 Hobbies: Real Estate Investing
Monetization Challenge
We need to make
money with
API’s
API Environment / Infrastructure
 Original SOA Platform
 SOAPish
 Word Documents
 Abstraction
 Massive Posts
XML Request Payload
XML Response Payload
API Next Generation
 RESTful principles
 Documentation
 API Management
 Framework
 Easy to Use
Routes File
Handler File
Model
Sample Request
Sample Response
API Next Generation Part Two
 ColdFusion API Manager
 Simplification
 Analytics
 Engagement
 Security
Monetization Challenges
 Complicated Business
 Collect and Protect
 E-Commerce
 Impact
Monetization Models
 Profit from consumption
 Affiliates/Marketing
 Plugins and Apps
 Revenue via traffic
Winning Model
E-Commerce Affiliate
Marketing
Affiliate Marketing Keys to Success
 Free
 Brand It, educate them
 Dashboard/Stats
 Tracking/Transparent
 nTier
Affiliate Marketing - Implementation
Tracking | Dashboard | APN ID | On Boarding | Free
affiliate.shop.com
Affiliate and Ecommerce Sales
 279 Billion
 14%
 39 Billion
Become an Affiliate Publisher
https://affiliate.shop.com/join
Affiliate Program - Revenue Share
Hackathons - Creative Development
Evolution and Innovation
 E-Commerce Platform
 App Store
 App Development
 API’s
App Store
ColdFusion and API’s
 Responsibility
 Rapidly Changing
 Adoption
 Execution
 Diffusion
By the Numbers - Catalyst
 25%
 29%
 27%
Brian Sappéy
Market America/SHOP.com
Applications Architect and
Hiring Manager
brian@shop.com
sappey81@gmail.com
Thank you!

Monetizing Business Models: ColdFusion and APIS